Avangate

Redwood Shores, CA – April 2, 2013 – Avangate, the agile Commerce provider trusted by thousands of software and Cloud services companies to grow their businesses worldwide, today announced the results and availability of a commissioned Technology Adoption Profile (TAP) conducted by Forrester Consulting on behalf of Avangate. The research highlights the increasing role resellers will play, with 66% of surveyed companies indicating that channel partners are strategically important to growing revenues from their SaaS products. - See more at: http://www.avangate.com/company... - Avangate

Web businesses that offer products, services or information based on a subscription model spend a lot of time and effort managing customer billing and payments. This process only grows more complex as a business acquires more customers. Scaling to handle these new accounts can quickly get out of hand. - Avangate

A Technology Adoption Profile (TAP) conducted by Forrester Consulting and commissioned by agile commerce provider Avangate highlights the increasing role resellers play in helping independent software vendors (ISVs) acquire and retain customers. - Avangate

E-commerce specialist Avangate is warning the channel that it must change if it wants to continue selling software. This is aimed at software vendors and resellers alike. Avangate’s chief marketing officer, Michael Ni, commented: “Analysts tell us that while 30 per cent of software is sold online today, that will increase to 70 per cent by 2014. This means the entire software channel’s mentality has to change from box shifting to bit shifting. Avangate can help them get there faster than anyone else.” - Avangate

The way retailers get customers to buy products has changed significantly, particularly as the web has become the mainstream choice for delivering software. Vendors can no longer sell a software license with a maintenance contract for a large flat fee and wait for a significant problem or for the license to be due for upgrade. Instead, the month-to-month nature of cloud services more closely reflects the fickle nature of consumer goods — consumers can easily drop your product for a competitor with a few clicks of the mouse. - Avangate

Selling digital goods has become both harder and easier than ever in today's increasingly cloud- and hybrid-based markets. Accepted norms for processes such as sales, marketing, and delivery have been uprooted by the accessibility of digital goods, as well as the transparency required to function properly in these markets. Meanwhile, the barriers to entry have lowered considerably, giving small vendors access to the same audience as their bigger competition. - Avangate

Bitdefender, a global provider of security software to some 400 million consumer households and companies, is taking several steps to build its market of selling to businesses through multiple online selling channels. - Avangate

Are you looking to increase Affiliate Network sales and not sure how? Have you connected to several affiliate networks and sales are still not picking up? Don’t have the additional staff to manage affiliates day in and day out? - Avangate

David is Chief Talent Geek at HackFwd, one of the leading startup programs in Europe who focus exclusively on investing in software developers as founders. Part of his role at HackFwd is to identify, evaluate and develop startups. Prior to HackFwd, David has run staffing for Google, as well other software companies, such as Netscape, being responsible for talent management, human resources, and recruitment. Originally from Sudbury, Massachusetts USA, David currently lives in Paris, France. - Avangate

As we leave 2012 behind, we cannot help thinking that the term CRM recently celebrated its 30th birthday! Despite its age, Customer Relationship Management couldn’t be a more “current” issue. As the beginning of a new year is a time for reflection, we are also reflecting on what will matter most to us in 2013. Customer relationships are certainly top of this list, but we’re thinking about many other elements as well. - Avangate

To keep ahead of the competition, you can start your keyword search by spying on your competitors a little bit. Find out what keywords they are ranking for, what keywords they use in their PPC campaigns, what keywords brings them traffic, and other valuable competitive data that will allow you to stay ahead of your rivals and create your own authentic keyword strategy. There are many great tools out there that will do the “dirty work” of spying for you. Today, we’re going to analyze the capabilities of two of these tools and highlight how they can help you achieve your ultimate goal of staying ahead of the competition. - Avangate

Are you four-C’ing the future of your software sales? Is a post-subscription future something developers and software companies will welcome? Michael Ni is CMO/SVP, Marketing and Products, at Avangate. where he brings more 20 years of experience as a marketing and product executive in driving innovation-driven businesses to market. - Avangate

In this fast-changing and increasingly competitive market, Avangate helps software and SaaS companies manage revenue across multiple models, channels and markets, all while keeping local and international product distribution seamless, integrated and secure. - Avangate

Though we cannot infallibly predict the future, we can look at the signs in the sky, check the direction of the wind, and use our intelligence to see what’s on the horizon. So, we asked some smart folks to share their predictions about what they see on the horizon for the new year. - Avangate

“We’re the best kept secret in e-commerce,” says Carl Theobald, CEO of Avangate. “The tough part for most solution vendors is how to make money. Avangate offers an e-commerce platform that empowers software and Software-as-a-Service (SaaS) companies to be competitive and scalable by helping them sell more globally.” Read more: http://communities.washingtont... Follow us: @wtcommunities on Twitter - Avangate

With direct sales forces under heavy pressure and channel partners becoming scarcer as the reseller market undergoes shifts, a new type of distribution that encompasses both and more is emerging. This new model takes into account not just general sales tactics; it also considers the latest in social, CRM, app-usage and help-desk technologies. - Avangate

As online businesses look for better ways not only to communicate with their customers but to communicate with sales staff and other associates, the cloud is becoming a bigger factor in their business practices. How can brands better use cloud systems? - Avangate

More from Carl and Avangate Monday, including his why digital is the new black for businesses. - Avangate

ubscriptions as we know them today in technology are a small piece of what the software market will look like in the future, much like CD-ROMS became just one small aspect of the overall software market made up of CD/box delivery, downloads, and SaaS. You may still be struggling to wrap your head around recurring revenue and subscriptions, but you can put your business ahead of the curve by looking at these four ways to go beyond just integrating a billing and subscription engine to actually tweaking your business model. - Avangate