Avinash Kaushik

"Angie: First the most important thing: Your goal history is not lost! ‘) Moving goals is a helpful feature in the new version of Google Analytics, you can see the view you want. Unfortunately, and I am sorry about this, the messaging in the system is not clear on the impact of you moving the goal from, say, set 1 to set 2 (or whatever). Each goal has its “position” in the system. When you move the goal it inactivates the old position and recreates it in the new position. Fresh start in life. :) But when you look back you don’t see any history (obviously). This is something the team at Google should make a lot more clear and think about. If you want to “recover” the “lost” history for a goal you had moved then follow these steps: 1. Say you had moved goal “Leads Captured” from Set 1, Goal 1 to Set 2, Goal 2. 2. Go back to the Profile Settings page. Create a goal into Set 1 Goal 1 (the original position before you moved it). 3. Call this goal “Historical Data for Leads Captured”. 4. In..." - Avinash Kaushik

"Drew: Revenue of course is “god” for ecommerce sites. But just looking at it poses an issue: it might not be insightful enough. Take this example. You made $1 mil in Oct. You made $1.2 mil in Nov. Magnificent growth. But in Oct you got 1,000 Visitors and in Nov you got 1,000,000 visitors. Ouch! Both Conversion Rate and Average Order Size try to get you to understand if you are being “efficient”, something just looking at the aggregate revenue number might not reveal instantly. Avinash." - Avinash Kaushik

"Congratulations on the new gig Jim!It is always hard to leave a long time job, but I think you are going to have a lot of fun at Capstrat.Congrats on the second baby (now I can get a picture of your 2.0 with my 2.0 book! :)).Avinash." - Avinash Kaushik

"Congratulations Alec! That is some delightful journey. To one of your latter points, even if your current customers might not come read your posts I think others will find the unique work you are doing to be of value. Keep it up! Avinash." - Avinash Kaushik