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Thanks @iangertler @ontheballtheory @joshmccormack @valeriesimon @yeoa @krispaugh @karineroyl for your great tweets during today's #mmchat!
Thanks for a terrific #mmchat everybody! And a big thank you to @SteveCassady -- fab job, Steve!
I hope folks will also feel free to shoot questions to me or @jowyang after reading our report: http://www.visioncritical.com/collabo... #mmchat
I hope folks will also feel free to shoot questions to me or @jowyang after reading our report: http://www.visioncritical.com/collabo...
RT @SteveCassady: For those who have to go: Next week's SPECIAL guest on #MMchat 191 will be none other than THE Rick Wion @rdublife! Don’t miss it!
Yes @stevecassady I am happy to take more questions. I *knew* those typing lessons would pay off. ;) #mmchat
So for example we use IdeaHub to elicit new product ideas and see what features matter most to customers. #mmchat
And B2Bs can monetize underutilized resources by renting them out. #mmchat
And B2Bs can monetize underutilized resources by renting them out. #mmcht
Plus there are new ways for B2B companies to source inputs/people, via sharing services -- eg @liquidspace #mmchat
Whoops! correction: How word of mouth drives sharing is here: http://www.slideshare.net/visionc... #mmchat #infographic
Here is a peek at how much word of mouth drives sharing: http://www.slideshare.net/visionc... #infographic #mmchat
Word-of-mouth is a huge part of how sharing services take off - because 91% of sharers say they'd recommend the last service used. ##mmchat
The #CollaborativeEconomy is a great chance for B2B brands to get their partners to spread their message. #mmchat
And here is what sharers say about their satisfaction with sharing services: http://www.slideshare.net/visionc... #infographic #mmchat cc@rossmorrone
. @rossmorrone Etsy and custom goods are the biggest category of sharing after buying/selling used goods. #mmchat
RT @ValerieSimon: Yes, listening is important. Sort of like breathing; a required starting point for a meaningful relationship #MMChat
...by showing how to listen to customers, co-innovate with them, and engage them as partners/producers, not just "consumers". #mmchat
As companies look at the business risks and opportunities of the sharing economy, they need Social CMOs to lead the way... #mmchat
Social CMOs can show the role/value of marketing to the larger enterprise -- because marketing hears/amplifies the customer's voice. #mmchat
A5: The #CollaborativeEconomy is a great chance for Social CMOs to get out of the narrow view of marketing. #mmchat
And @JOwyang maintains an epic and ever-growing list of examples like these -- brands getting into sharing: http://www.web-strategist.com/blog... #mmchat
Great example from @NearMeCo of a big brand getting into the #CollaborativeEconomy: Ikea's reseller marketplace. #mmchat
. @IanGertler Product development is a GREAT way for big brands to dip their toes in the Collaborative Economy. #mmchat
MT @IanGertler: Actually -- the most important thing is listening and understanding what [customers] need first. :-) #mmchat
That insight is such an example of why you always need to listen to your customers if you want to know what drives their spending. #mmchat
So a #sharing marketing campaign based around the sustainability appeal might not succeed like one based on price. #mmchat
But asked about their latest transaction, customers say they chose sharing because of price, quality and convenience. #mmchat
Many people think #sharing is all about sustainability and community -- both of which customers DO associate with sharing services. #mmchat
When @jowyang, @andrewgrenville & I started working on the #CollaborativeEconomy project, we had some ideas about what's driving it. #MMChat
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