"When thinking about content strategy, think about USABLE content for your customers. That means, less talk about YOU and more focus on THEM."
- b2bspecialist
from Bookmarklet
RT @dondodge: Top 2% of ISVs drive 80% of software revenue. 2000 SW companies, excluding MSFT, get $200B revenue, remaining 88K just $50B.
"These are the mid-year findings of the Open Enterprise 2009 research study, conducted by Stowe Boyd and Oliver Marks, with support from the Enterprise 2.0 Conference of Techweb, and others, including BOX and Thoughtfarmer."
- b2bspecialist
from Bookmarklet
"Marty Collins, a social marketer at Microsoft, has figured this out. She supported Microsoft’s “I’m a PC” campaign late last year with short-term social tools, so people could contribute their own content to the campaign. But now, Marty spends 75% of her time with continuous online discussions to make sure the company has an engaged audience to tap into for the future."
- b2bspecialist
from Bookmarklet
@OwenGreaves I don't think i have a favourite...but Chris is up there