I think it's important that there is full disclosure. If you're paid to blog about something then disclose it. By extension, I think the FTC should take a look at mainstream advertising and dig deeper on how authentic it is as well. If a claim is made by the advertiser such as the best network coverage or # 1 in customer satisfaction then this proof should be easy to find on the advertisers website. Another example is how many dentists recommend Crest and why do they recommend it over other products? - B2B Specialist

Good points! If you're getting anything free for touting a product or service, just say so - doesn't mean you can't also be a raving fan :) - Sima Dahl