"• Will only use 'real women' in photoshoots • Editor sick of 'fattening girls up with Photoshop'"
- Baard @ Pixum
from Bookmarklet
"Germany's most popular women's magazine is banning professional models from its pages and replacing them with images of "real life" women instead. In what is seen as the latest attempt to stamp out the "size zero" model, the editors of Brigitte said it would in future only use women with "normal figures". "From 2010 we will not work with professional models any more," said Andreas Lebert, editor-in-chief, adding that he was "fed up" with having to retouch pictures of underweight models who bore no resemblance to ordinary women."
- Baard @ Pixum
""For years we've had to use Photoshop to fatten the girls up," he said. "Especially their thighs, and decolletage. But this is disturbing and perverse and what has it got to do with our real reader?" He said the move was a response to complaints by readers who said they had no connection with the women depicted in fashion features and "no longer wanted to see protruding bones". "Today's models weigh around 23% less than normal women," Lebert said. "The whole model industry is anorexic.""
- Baard @ Pixum
I´m curious if this works out for them. hope so. (In fact I remember brigitte trying to turn to "real" women very often through the last years, but it never seemed to be successful - to me.)
- esther ♥ ♫
hopefully it does work out and then spills over into US markets. not holding my breath, but it would be a healthy change. i sure don't want my girls starving themselves when they're older so they can look like the walking chicken bones they would see in magazines today. i also don't want them to have an unrealistic and unhealthy idea of what a woman is supposed to look like and the resulting low self-esteem that too many of my friends' older (10-22 yr old) daughters seem to have developed.
- Joe Silence
Disturbing and perverse, indeed. People's health and well-being are at stake.
- Ayşe E.
I find this very interesting. And I hope they succeed.
- Baard @ Pixum
from iPhone