"Talk about a brand manager’s dream: Irvine resident Rue owns a startup brewery named—what else?—The Bruery. From its humble digs in a nondescript business park that hugs the 57 Freeway, The Bruery has put sleepy Placentia on the craft-brewery landscape. Rue and his crew of family and fellow beer fanatics create innovative ales using unlikely ingredients such as lavender, maple syrup, and basil flowers." - beersage from Bookmarklet