One thing you have to realise is that online, we’re all learning. It’s very new. So it will take a lot of time to have reliable data, to really understand how efficient the web can be,” said Mr Fleurot, the CEO of PRCC (Public Relations Corporate Communications) and Publicis Events Worldwide. “You will always need mass media when, for example, you... - http://benoitraphael.tumblr.com/post...