Brian Ussery

According to Google, “everything is going Google+” but, few search marketers truly understand what that means. Here are a few points to help bring everyone up to speed. Google+ Sign In: Even though keyword level data for signed in users is “Not Provided” in Google Analytics, Google’s goal is to increase the number of signed [...] - Brian Ussery

Google started rolling out Google+ custom vanity URLs to a limited number of verified and pre-approved Google+ accounts last week. According to Google, Google+ custom URLs are a short and easy to remember web address for Google+ profiles and pages. Google+ vanity URLs are similar to existing profiles.google.com vanity URLs only shorter. Google+ Custom URL: [...] - Brian Ussery

Search engines have focused on simply “matching keywords to queries” for years. This approach is slightly problematic however, because it disassociates keyword meanings for multiple keyword queries. For example, search engines might interpret the query [Paris Hilton] (a proper noun and named entity) as simply a request for instances where the words “hilton” and “paris” [...] - Brian Ussery

If you missed it earlier, be sure to check out Barry Schwartz’s live blog coverage of SMX Live: You&A with Matt Cutts, head of Google’s Webspam team. For those interested, I have posted my notes from the session below. Penguin: The lead engineer for what would come to be known as “Penguin” asked to use [...] - Brian Ussery