"Awesome video, but I think you have the causality backwards in your post. You have an unlimited amount of time to figure out and prepare your elevator pitch. While you might have a very short period of time to deliver it, the only time bound is on what the recipient is hearing. We've experienced this deeply at TechStars. The first day we ask everyone to give their elevator pitches. They almost always suck. Every time a visitor (mentor, entrepreneur, random) shows up at TechStars, each of the companies gives their two to three sentence elevator pitch. In week three, a lot of them still suck, but some are getting pretty good. By demo day 12 weeks later, 100% of them are excellent. They are clear, they describe succinctly what the company is doing, an enables someone to react quickly with either (a) I'm not interested in hearing more or (b) I'm interested in hearing more. I don't accept that you can't articulate what you are doing clearly in 30 to 120 seconds. And I also don't accept..." - Brad Feld