I think people need to start looking at traffic and subscribers. Granted, my blog is still fairly small, but I get more traffic and subscribers because of FriendFeed. - Rob Diana

If bloggers write less powerful titles, it will force people to click the link to see what the article is about ;) - Nick O'Neill

I'm amused by the terminology of "hurt" here, like FriendFeed is poking blogs with a sharp stick. Yes, there may be a short-term impact on ad revenue. There's also more commentary and discussion about blog posts, which may increase ad revenue long-term. The existence of active discussions outside of your blog is a *good* thing. - Brent Newhall

@Rob - that's the point I wanted to make. You have to buy off on the massive number of page reloads by commenters to believe that FriendFeed comments undermine bloggers' revenue. - Hutch Carpenter

Hutch, I love it! The thing is, even if Allen's highly inflated (10x!) figure was right that means $10 million dollar+ revenue sites (large blogs) would be hit by 1%, but the medium sized blog (say $350,000K) would be hit by $3500 and the small blog (say $3,500 and less in revenue) would be hit by $35 dollars...or less. - Robert Seidman

@Nick - now there's a different take. Less powerful headlines = more reason to click. - Hutch Carpenter

@Brent - I really wanted to avoid the "killing" meme. Hurt is better. And I agree that discussions outside the blog are a good thing. If you were to be commercial about it, discussions = marketing for a blog. You don't just market on your own site. You market out to where people are. - Hutch Carpenter

Who cares if FF affects blogger's revenue? Any blogger that cares is not a blogger but just a startup MSM clone anyway - Brian Sullivan

Hmmm... well, if bloggers can't make money and quit blogging, what content would be shared in FF? Since so much stuff shared on here is from pro bloggers, I find that question pretty hilarious. I'm SURE TechCrunch doesn't care about revenue at ALL. - Cyndy

Like we keep saying to the music industry; "adapt or die!" - Chris Nixon

@Robert - You're right. The logic on ad revenue applies regardless of blog size. Conceptually, there's a relationship between blog subscribers and the number of comments the blog receives. So anything affecting that ratio should move up and down the blog size scale. - Hutch Carpenter

@Brian - that's a good philosophical debate there. Once you get paid for writing, have you left the philosophical origins of blogging? I tend to look at blogging as more a user-centered activity, not a corporate-driven activity. If you happen to get paid, good on ya mate. But at some point, these big time blogs (e.g. TechCrunch) look more like corporate media companies. - Hutch Carpenter

Ohhh @Chris Nixon, I like that! - Bwana ☠

Cyndy -- I never said bloggers can't make money -- but if they are dependent on page views and advertising they are in the same boat as MSM media that they have been criticizing and showing no sympathy for, saying that MSM must adapt to live. If you make your bed you must lie in it. Adapt or die would be my advice. - Brian Sullivan

There are give and takes to everything, but at the end of the day I think there is a lot more "give." If a dozen people read and comment on an article of mine on FF it's worth orders of magnitude more to me than the pennies I would have earned if they clicked through. - Steve Spalding

Once again, a great demonstration of the rule that any headline which ends in a question mark can be safely answered with the word "No" :) - Ian Betteridge from twhirl

It will get really sweet when FriendFeed connects to other commenting systems. There is already some of that with Disqus. If comments are pushed back to the source article, they add value to the content published at that URL. Perhaps the killer upgrade from Friendfeed would be to have a widget that does in-place comments on any blog post. Actually that has already been accomplished with a Yahoo Pipes trick. - Ignacio Rodriguez de R,

beings i do not have any ad revenue it does not concern me...im just trying to be a geek and share my thoughts and ideas. I could see though someone trying to make money at blogging being a little concerned. But overall I think it helps you reach out to more people and build a better community. but that is just my thoughts. - (jeff)isageek