is this saying that unless they pay someone to work more than 1 whole day a week in social media? Small businesses cannot afford that out of a productive employee, it would eat the slack, and you need the slack... (thinking out loud here) - especially since this time would come probably not from sales, to work, but from some production side of the company - Joelle Nebbe (iphigenie)

Joelle - no. This was about use of internal tools (social software vs. social media). - Hutch Carpenter