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Bill Hewson
President, Interactive at Catapult Marketing, Westport, CT, in his spare time.
RT @jcrogers21: What do you think of the latest round of http://Amazon.com brick & mortar stores (in Seattle): http://www.washingtonpost.com/busines... http://www.washingtonpost.com/busines...
is your mobile APPealing? Catapult & other leaders comment on when brands should use apps as part of mobile strategy http://www.p2pi.org/article...
Visitors to CPG brand sites spend 33% more than non-visitors says Accenture/Dunhumby/ComScore study: http://www.accenture.com/SiteCol...
Marketing Study Shocker: QR Codes & Social Media Have Little Impact for Shoppers | Daily Fix Blog http://www.mpdailyfix.com/marketi... @marketingprofs
How Yahoo Can Become a Brand Ritual Once Again http://adage.com/article... via @adage
5 insights on reaching the hispanic shopper from Catapult's Terry Mangano: http://promomagazine.com/retail... #hispanic @promo_mag
Mobile commerce - not driven by NFC - retailers see it as means to end: loyalty. http://www.digiday.com/mobile... great article @talk2chia
Shoppers don't just couchsurf on tablets, they buy: Tablets Drive More Shopping http://www.digiday.com/mobile... @Digiday @Adobe
5 To Do's When Activating Digital Shopper Marketing Programs from Catapult DSM http://promomagazine.com/retail... @bpcohen10
Shoppers Spurn Social, QR Codes, per Catapult's DSM 3.0 Study http://www.mediapost.com/publica... via @mediapost
Making Facebook mobile work better (or at all) for marketers: http://t.co/hHecA807 Solid enhancement thanks to @vitrue #mobile @mediapost
RT @jcrogers21: Congrats to our Mars clients & Catapult team for such a great program! Cesar Partners w/Pandora http://t.co/EvoToZXF
Who's Tweeting About Black Friday? [INFOGRAPHIC] http://t.co/wE2hWvUX via @mashable
Amazon's strategy - it's all about the data. Oh, and more media dollars. Oh, and world domination! Darn that Bezos!! http://www.digiday.com/stories...
What do you think of Ford's customer testimonial "Bailout" quote in their latest spot's | Adweek http://www.adweek.com/adfreak...
From last nights OMMA awards ceremony - Catapult Rocks!!! Way to go to the Mars Pet Cesar team!! #OMMA2011 #OMMA #cesar http://twitter.com/catapul...
RT @bhk: Better Ideas Through Failure http://online.wsj.com/article...
RT @bhk: Pew Media Study Shows Reliance on Many Different Types of Media Outlets: http://www.nytimes.com/2011...
Congrats to our cesar dog food team for winning an #OMMA award for their redesign of http://www.cesar.com
Some knowledge for your head this Friday. 1 in 3 Online Consumers Perform Mobile Shopping Research http://t.co/ceVky3q
Catapult and our DL Ryan partner @CPGetailing on CPG brands diving ⁰into digital sphere - Direct Marketing News http://t.co/5kPRUtA
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