Jeremiah Owyang (@jowyang), now with the Altimeter Group, does an interesting analysis of Social CRM vendors’ own social marketing (or lack thereof) efforts. I find it particularly interesting because it somewhat validates my pitch lately, “If you want a social media expert…check out their own execution.” His methodology is pretty simple and probably sufficient: Are they [...]
- Bill Rice
I put a lot of trust in Google and use a lot of their products and services, but I still get that little tingle in my belly that I should be more concerned than Louis.
- Bill Rice
Selecting a domain name can give you a big head start in creating that perfect (sales producing) social media hub. I have a personal bias towards picking a domain name that means something versus a clever brand name. I like to think this is a lesson learned by hard-knocks, take it from the guy who named [...]
- Bill Rice
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- Bill Rice
Just the other day I wrote about a simple framework to discuss how competitive intelligence is evolving. But, I sort of neglected to talk about what is bringing this virtual flood of information–RSS. It is really sort of amazing. RSS sometimes believed to stand for “Really Simple Syndication,” “Rich Site Summary,” or “RDF Site Summary.” I’m [...]
- Bill Rice
Image by janusz l via Flickr I started to title this series–Social Selling. But, how ridiculous is that? Selling has always been social. Selling has to be social. Failing to understand this principle is where most begin their trek to failure in sales. Social selling is an assumption, not an innovative idea. Why Social Selling Works With the the [...]
- Bill Rice
Image via Wikipedia Whether you are in corporate strategy, marketing, sales, or public relations competitive intelligence is critical to your objectives. Why are so few formalizing the process? I’m not sure, but that smells like opportunity. Competitive Intelligence 2.0 There was a point in time when competitive intelligence was all about getting information. A major part of the [...]
- Bill Rice
Image via Wikipedia There is always one book each year that comes out of nowhere to surprise and influence me significantly. In 2009 that book is unquestionably Alfred Taubman’s Threshold Resistance (affiliate link). Threshold Resistance is a very brief autobiography of A. Alfred Taubman, a luxury retail pioneer, but is subtly packed with marketing and sales wisdom. His [...]
- Bill Rice
Image by Getty Images via Daylife Thanksgiving should be the patron holiday of sales people. We spend every day convincing customer how we can make their lives easier, businesses more profitable, and future brighter. And a lot of them agree with us and buy. The natural next step is to say, "Thank You!" Certainly this is common courtesy [...]
- Bill Rice
Yes. This is a ridiculous strategy from someone who should no better. Want an example? Take a look at the Real Estate MLS this same type of fight with Google is probably going to kill it.
- Bill Rice
I agree. It is my hub of distribution. I just wish I could get the discussion going better on FF. I guess it is as hard as getting comments moving on a blog.
- Bill Rice
Sales is the life blood of any organization. And the lifeblood of any sales operation is a steady flow of prospects. Unfortunately, this is where sale people start to get confused with what brings success. One approach is to harvest every stray name, phone number, email address, twitter follower, Facebook friend. I call these people collectors. [...]
- Bill Rice