I commented on the old change last year, too. This time, the changes are making me twitchy, but again, I'm not the target audience. I enjoyed the simplicity of the last iteration of the logo because it spoke to my feelings of nostalgia about the brand. That's all gone with that new one, but taking a step back I can see how this might resonate better with modern little girly-girls.
- Veronica Guzzardi
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