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Blook Report-Groundswell
This FriendFeed room provides added context, examples and conversation for my Blook report which is located here: http://marketingthatmatters.bl.... To find reference links for each chapter use the search box above. (example: type "chapter 01" or "chapter 02" you'll find videos, comments and links related to that chapter). Chapters 1-8 are completed. Chapter 9 is in progress.
Digital disruption will do to you what the Chinese did to manufacturers - http://forrester.typepad.com/grounds...
Customer Experience and Outside In thinking (and our book about it) - http://forrester.typepad.com/grounds...
The Story Behind "United Breaks Guitars" -- a new book - http://forrester.typepad.com/grounds...
Proof that Facebook fans are worth more to brands - http://forrester.typepad.com/grounds...
Media, Google, and shades of grey on April Fool's Day - http://forrester.typepad.com/grounds...
Mike Daisey, "This American Life," and you: Who is responsible for the truth? - http://forrester.typepad.com/grounds...
. . . and we're back - http://forrester.typepad.com/grounds...
Social Technographics Profile Tool here - http://forrester.typepad.com/grounds...
How social networks make money - http://forrester.typepad.com/grounds...
Five stages in dealing with Google's control of your data - http://forrester.typepad.com/grounds...
We are all pirates -- SOPA-inspired stories from 15 years of media analysis - http://forrester.typepad.com/grounds...
Do people care about the data you collect? Now, more than ever, they do. - http://forrester.typepad.com/grounds...
The Global Social Takeover - http://forrester.typepad.com/grounds...
Innovation is work (Part 1: Generating Ideas) - http://forrester.typepad.com/grounds...
Adriano Gasparri liked this
Innovation is work (Part 2: From ideas to implementation) - http://forrester.typepad.com/grounds...
Adriano Gasparri liked this
The Hitchens post - http://forrester.typepad.com/grounds...
Social 2012 is Web 2000 - http://forrester.typepad.com/grounds...
Winners of the 2011 Forrester Groundswell Awards: Consumer International - http://forrester.typepad.com/grounds...
The power of not understanding - http://forrester.typepad.com/grounds...
Winners of the 2011 Forrester Groundswell Awards: Business to Business - http://forrester.typepad.com/grounds...
Winners of the 2011 Forrester Groundswell Awards: Consumer North America - http://forrester.typepad.com/grounds...
How to pick a winner - http://forrester.typepad.com/grounds...
Winners of the 2011 Forrester Groundswell Awards: Management Division - http://forrester.typepad.com/grounds...
New building - http://forrester.typepad.com/grounds...
Interactive marketing to approach 1/3 of all ad spend by 2016 (and how we know) - http://forrester.typepad.com/grounds...
The meaning of Steve - http://forrester.typepad.com/grounds...
Google just invited itself into your living room - http://forrester.typepad.com/grounds...
A peek inside Forrester's enterprise social rollout - http://forrester.typepad.com/grounds...
How any business can innovate like Apple - http://forrester.typepad.com/grounds...
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