"Social-media experts are in high demand as companies attempt to figure out how to adapt how they talk to customers and even among themselves. Companies like Ford, Intel, Dell and Pepsi have concluded the best way to change is by bringing in a social-media czar to lead their strategy."
- Brian Morrissey
from Bookmarklet
I love that the article points out (by way of Peter Kim) that companies need to avoid creating yet another silo...the social media silo. Social media provides new tools, opportunities and even threats to the WHOLE business. Introducing a new way of thinking across the business will be more difficult than creating a new silo, but it's the right way to go.
- Amy Worley
Rather than create a single destination, Converse agency Anomaly has built more than 20 minisites of offbeat content linked by a navigational scheme that mimics the popular Web discovery service StumbleUpon.
- Brian Morrissey
from Bookmarklet
Unfortunately, this is behind the sub wall. It's a great essay by a Japanese novelist about how he found running and what it means to his life. He runs every day.
- Brian Morrissey
Two runners died last year during the Comrades ultra. It was the first year it was moved to a Sunday, so one dude says it's God's not-very-subtle hint to move the race.
- Brian Morrissey
a new crop of digital agencies is quietly asserting itself in similar voids created by shifts in digital media. They are typically smaller than the established stalwarts of the industry -- R/GA, AKQA and Tribal DDB -- and more often independent. They are thriving by taking fresh approaches to serving clients. This is through a focus on metrics and search, distributed digital content over microsites, technology interface design or the latest in social media.
- Brian Morrissey
"Zappos is part of a new crop of companies, including T-shirt phenomenon Threadless, handmade-craft site Etsy and review destination Yelp, quietly building powerful brands online on the strength of communities. For these companies, community is not a tactic or marketing plan line item, but core to what they do."
- Brian Morrissey
The Green Issue - Freakonomics - Stephen J. Dubner - Steven D. Levitt - Environment - Energy Efficiency - Consumption - Cars - New York Times - http://www.nytimes.com/2008...
How to convince people to drive less, interestingly through tech + auto insurance. Why weren't Web 2.0 companies focused on these kind of practical things instead of more widgets?
- Brian Morrissey
Consumers in the U.S. and Western Europe are more likely to be passive social-media participants -- sharing videos and reading blogs -- while those in emerging markets often create content through blogs, social networks and video and photo sharing sites.
- Brian Morrissey
"that's the nature of the beast and why anyone that uses analytics data to figure stuff out should use multiple sources to generate their own analysis. However, I'm regularly amazed by how many conclusions are derived from data sets that have known, fundamental flaws."
- Brian Morrissey
My wife's been a fan for a while, but this goes beyond classy.
- Dave Roth
Saw this on Seth Godin's blog a while back and really affected me. Good stuff.
- John Frenette
I'll drive down to their store sometimes, they have cheapo deals there sometimes, though you really have to dig around piles of shoes to find them. They're only about 20 minutes away from where I work. I'm glad they do so well with their warehouse so close.
- Vince DeGeorge
Several independent digital agencies are exploring new ground by creating their own applications and media properties. Such projects outside the realm of regular billable client work can be a way for agencies to research new technologies, keep young employees motivated and, perhaps most importantly, explore new revenue opportunities beyond the strict pay-for-services model.
- Brian Morrissey
Amen! So ubiquitous. Could just say "stuff" or nothing at all.
- Mike Reynolds
The term won't die; it's just less relevant as a catch-all buzzword to encompass many, many things.
- Brian Morrissey
No, keep it, we need some way still to mark and identify the media that people who are PR agency experts, paid bloggers, paid influencers of various sorts, as well as amateurs with enthusiasm, are trying to influence public opinion. so let it stay, or you will completely remove any semblance of a firewall between the ad side and the editorial side. Oh, you don't think that's important anymore, Ok.
- Prokofy Neva
This will always work the same way: If the the term is an empty pr phrase it will die soon, but if it has substance it will remain, just wait…
- Johannes Kleske
i can understand not liking its ubiquity, or the way it's been co-opted by money grubbers. but what's wrong with the phrase itself?
- Allan Hough
What's This Fascination with Ad Networks? (Or, the Online Media Business Will Be About Brands First, Technology Second) - John Battelle's Searchblog - http://battellemedia.com/archive...