Amen! So ubiquitous. Could just say "stuff" or nothing at all.
- Mike Reynolds
The term won't die; it's just less relevant as a catch-all buzzword to encompass many, many things.
- Brian Morrissey
No, keep it, we need some way still to mark and identify the media that people who are PR agency experts, paid bloggers, paid influencers of various sorts, as well as amateurs with enthusiasm, are trying to influence public opinion. so let it stay, or you will completely remove any semblance of a firewall between the ad side and the editorial side. Oh, you don't think that's important anymore, Ok.
- Prokofy Neva
This will always work the same way: If the the term is an empty pr phrase it will die soon, but if it has substance it will remain, just wait…
- Johannes Kleske
i can understand not liking its ubiquity, or the way it's been co-opted by money grubbers. but what's wrong with the phrase itself?
- Allan Hough
Good post...but could be presumptuous...the internet is yet to explode in countries like India with a billion plus people...then these jobs could probably be the next big thing here
- Abhijeet Mukherjee