""... 'Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes...': Yeah that's a commercial. You are aware of that, I'm sure ..." It's sad that this quote is often mis-attributed to Kerouac from "On the road" and given some sort of literary weight. No doubt there was a bit of massaging by Apple marketing from the original quote to give an appearance of rebelliousness and authenticity but without the hassle of dealing with Kerouac and copyright. The real quote goes something like: ". . . and I shambled after as I've been doing all my life after people who interest me, because the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes 'Awww!'..." - Peter Renshaw