"Bookmarks in the cloud aren't anything new — but Chrome bookmark sync is merely the first step in the evolution of Chrome into the thin client for a cloud OS. The implications for data portability in a world where the browser is the single point of sign-on for all software services is both exciting and troubling. If a SAAS vendor (like Google) vertically integrates their browser into their software stack, extricating data from that ecosystem might not be impossible, but will most likely be improbable because of the high cost of moving data out of a fully integrated software environment." - Brady Brim-DeForest