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Brand Streams
A Brand Stream emerges when there is not a singular entity involved in the shaping of an image of a brand, but it's also influenced by people participating in the brand experience. Those people become an active part of the brand, passionately defending it and, to a certain degree, even defining its identity.
Every website with a red header and horizontal nav is the same? I don't see Silicon Alley Insider's issue: http://www.businessinsider.com/repost...
"Retailers Try Twitter, Still Prefer Facebook, YouTube and MySpace" ^Read And Write Web http://www.readwriteweb.com/archive... #brand-streams
"Losing Its Religion: The New York Times Compromises" ^TechCrunch http://www.techcrunch.com/2009... #brandstreams #brand-streams #example
"Brands are not singular" ^Core http://www.corebasis.com/2009...
A good example of a #brand-stream in action: "The Case Against Apple Is Just As Much A Case For Apple" ^TechCrunch http://www.techcrunch.com/2009...
A basic definition of Brand Streams: http://bit.ly/16ypvg
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