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"Word of mouth is the best medium of all." -- Bill Bernbach (legendary ad executive)
"It's not how short you make it; it's how you make it short." -- Bill Bernbach (legendary ad executive)
"Advertising doesn't create a product advantage. It can only convey it." -- Bill Bernbach (legendary ad executive)
Color me a "fuddy duddy" but I don't want a car that can buy movie tickets... http://online.wsj.com/article...
Dolly Parton on Achieving Success http://www.brandautopsy.com/2012...
Dolly Parton on Achieving Success - http://www.brandautopsy.com/2012...
Bootsy Collins explains what it means to keep it "On the One" ... the basic funk formula ... http://www.youtube.com/watch...
Bootsy Collins explains what it means to keep it "On the One" ... the basic funk formula ... http://t.co/1Lc3oknb
Play
A Return to Real Life: The Future of WOM - http://allthings.womma.org/2012...
It doesn’t take a BIG IDEA to become Talkable. Small, practical ideas also work. -- http://www.brandautopsy.com/2012... [video]
Episode #5 | Talkable is Practical http://www.brandautopsy.com/2012...
Episode #5 | Talkable is Practical - http://www.brandautopsy.com/2012...
My proposed session is a prezo on giving presentations. ProductCamp Austin (2/18) - http://productcampaustin.org/events... ... @pcaustin
RT @NealStewart: i always thought peter scolari would be the successful one.
in Elementary School, I once wrote a research paper on the Nielsen Ratings system ... that makes me a TV geek from an early age
John Lennon on Solving Problems http://www.brandautopsy.com/2012...
John Lennon on Solving Problems - http://www.brandautopsy.com/2012...
Thanks @NW_Mktg_Guy... “John Moore's 'Talkable Brands' series is excellent" ... [video] - http://www.brandautopsy.com/2012...
Thanks #WOMMA... RT "Talkable Brand Video Series Episode #4 : Talkable is Original « http://www.brandautopsy.com/2012...
re: word of mouth marketing... every touchpoint within a business tells a story - [VIDEO] http://www.brandautopsy.com/2012...
Any time a brand is perceived as being original, people will talk. But there's a problem... http://www.brandautopsy.com/2012...
Episode #4 | Talkable is Original http://www.brandautopsy.com/2012...
Episode #4 | Talkable is Original - http://www.brandautopsy.com/2012...
me too ... RT @djdnice I am loving the Full Force #UnSung episode. Their music defined my childhood.
re: JCPenny makeover... redesigning stores is easy, redesigning the JCP company culture ain't - http://www.mediapost.com/publica...
If a brand is worthy of word of mouth, then word of mouth will happen. Bank on it. http://www.brandautopsy.com/2012...
Avg. Facebook user has 130 friends but directly connects with just 4 friends on FB every wk... http://www.brandautopsy.com/2012...
150 ppl is the max # we can keep stable relations with. 80% of our convos are with the same 5-to-10 ppl... http://www.brandautopsy.com/2012...
Marketers can bank on the fact if a brand is in the conversation then it will be under consideration. http://www.brandautopsy.com/2012...
Since human civilization began, the reasons why people talk hasn’t changed at all. http://www.brandautopsy.com/2012...
People will Talk. Bank on It. http://www.brandautopsy.com/2012...
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