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BrandLogic
BrandLogic Corporation Wilton, CT
RT @paulab478: Ikea marketing genius on facebook... http://mashable.com/2009...
Facebook Marketing: IKEA’s Genius Use of Photo Tagging - http://mashable.com/2009...
Ikea uses Facebook to get customers to promote the store for them.
- BrandLogic
RT @BrandLogicNY: There's been a lot of commentary about the new AOL identity...here is a different opinion. http://blog.brandlogic.com/2009...
There's been a lot of commentary about the new AOL identity...here is a different opinion. http://blog.brandlogic.com/2009...
"The partial unveiling of the new AOL identity earlier this week produced many smiles, snickers and rather nasty blog posts, but few moments of reflection in the brand community. How do we explain our rush to judgment for the new AOL logo, compliments of Wolff Olins? AOL new logo design Should we not be the first to advise others to wait until the full program is launched, to assess the value of the logo on its ability to support the brand expression, to take the time to understand how the visual identity fits within the business strategy. Branding 101, no? Shame on us for throwing away sound branding principles to enjoy a fleeting, childish moment of pleasure! Someone wrote that patience is the art of hoping. While early critics might be right about AOL (or should I be writing Aol.) , I am opting to wait patiently until December 10th and hope to be filled with delight and admiration! If that does not happen, I can always stroll up the avenue from Times-Warner to check out the new Apple store and watch a real brand in action! Either way, patience will have paid off!"
- BrandLogic
Patience is the art of hoping. - http://blog.brandlogic.com/2009...
RT @RedWolves: BAMCast, just released, is another podcast I am on with my coworkers to discuss Brand Asset Management http://itunes.apple.com/WebObje...
You can also subscribe to BAMcast via iTunes: http://itunes.apple.com/WebObje...
We are excited to announce BAMcast, our new monthly podcast discussing brand asset management. http://blog.brandlogic.com/2009...
RT @core: Interesting and positive Brand Stream example from Microsoft: http://jkontherun.com/2009... #brand-streams #core #brand
BAMcast Episode #1 - http://blog.brandlogic.com/2009...
From the NY Times: Mistakes in Typography Grate the Purists http://www.nytimes.com/2009... - good read!
Interesting article about the use of Twitter by the Fortune 100. But brand can show personality... http://mashable.com/2009...
RT @KirkPhillips: 11 of the World's Greatest Cult Brands http://www.cult-branding.com/content... Apple, JImmy Buffett, Ikea ... #branding
Congratulations to @redwolves and @jQueryPodcast for making #2 most popular tech podcast on iTunes. Glad to have @redwolves on our team!
BrandLogic is proud to be a sponsor of the new @jQueryPodcast. The first episode is now live! Check it out: http://blog.jquery.com/2009...
RT @BrandLogicNY:A nice post entitled: What a logo does not have to be or do by Brian Hoff. Thanks for the mention Brian! http://www.thedesigncubicle.com/2009...
A nice post entitled: "What a logo does not have to be or do" by Brian Hoff. Thanks for the mention Brian! http://www.thedesigncubicle.com/2009...
What a logo does not have to be or do - http://www.thedesigncubicle.com/2009...
A good article that helps remind us what a logo doesn't need to be.
- BrandLogic
A good article that helps remind us what a logo doesn't need to be.
- BrandLogic
BrandLogic Dialogue: Hero Brands, part 2: the difference between hero and zero. Leave us your thoughts. http://blog.brandlogic.com/2009...
We are hoping to launch our new podcast early next week. More details will be out shortly.
IBM Design: Design principles checklist - https://www-01.ibm.com/softwar...
Nice article about what to consider for your design to make your application/interface as usable and useful as possible.
- BrandLogic
Hero Brands, Part II – The difference between “hero” and “zero.” - http://blog.brandlogic.com/2009...
RT @ChadEljisr: Why Social Media Is Vital to Corporate Social Responsibility http://mashable.com/2009...
RT @behoff: 50 Beautiful Black and White Websites - http://inspirationti.me/website...
RT @BrandLogicNY: BrandLogic Dialogue: Visual branding: Context is key http://blog.brandlogic.com/2009... Join the dialogue.
Visual branding: Context is key - http://blog.brandlogic.com/2009...
This post, by Fredy Jaggi, our Vice President of Identity & Branding, talks about the context in which a mark appears and how much of an impact that plays on the visual brand.
- BrandLogic
BrandLogic Dialogue: Visual branding: Context is key http://blog.brandlogic.com/2009... Join the dialogue.
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