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BrandLogic
BrandLogic Corporation Wilton, CT
RT @theadclub: "Our end game of combining new media w/ old is centered on the ing.us website" -CMO of ING Americas Ann Glover #adclubfinance
Ann Glover: We started out on Facebook by featuring our philanthropy. Much easier way to start. #AdClubFinance
Ann Glover: financial consumers are looking from someone real, someone transparent. #AdClubFinance
Ann Glover, ING: we are diligent observers of our consumers. #AdClubFinance
RT @BrennaMcCormick: Don't just tell the same story differently, do things differently & BE a new story-Harry West #AdClubFinance #IMCcreative
BBVA ensures that their employees know that each customer is different, with different needs. #AdClubFinance
Harry West: banks need, branches, consistent ui, unified universal info, human understanding, holistic expertise & solutions. #AdClubFinance
Harry West is providing a good balance to Dan O'Malley. Two great viewpoints. #AdClubFinance
Mark Cullinane: our "whales" are spending over $10k a month on gaming, purchasing of virtual goods. #AdClubFinance -wow!
Ric Calvillo: doing campaigns on Twitter and Facebook require a commitment and understanding of how the platforms work. #AdClubFinance
Is social media a good fit for the demographics of financial services? Yes! #AdClubFinance
Cameron Bumham: all our targeting on Twitter goes into our interest based algorithm. #AdClubFinance
Mark Culliane: whether on face book mobile, we don't move a pixel without a/b testing it. #AdClubFinance
Rick Cavillo: make sure you are measuring your effectivity in social. #AdClubFinance
Mark Cullinane: in gaming, with sponsored virtual goods you put your message in front of consumers and give them something. #AdClubFinancial
Cameron Bumham: 60% of Twitter traffics is from mobile. #AdClubFinancial
Mark Cullinane, GSN: the companies that aggressively adopt social, are aggressive and innovative to begin with. #AdClubFinancial
Dan O'Malley: consumers get a better experience by going direct. #AdClubFinancial
Dan O'Malley: the idea of banking in a thoroughly modern way is fun, engaging. Customers love connecting in social media. #AdClubFinancial
Dan O'Malley: people don't like to talk about financial, we talk about saving money. That's what people like to talk about. #AdClubFinancial
Dan O'Malley: combining all the data that banks have with social, there is an opportunity to make money with what we know. #AdClubFinancial
Watching a great video that ends with "I love you Perkstreet and I know you love me too." -great testimonial! #AdClubFinancial
Dan O'Malley: most Americans use a debit card for their transactions (60%). #AdClubFinancial
Dan O'Malley: the banking industry spends $800 per branch per family, just to have the branch. Does this make sense? #AdClubFinancial
Dan O'Malley, Perk Street: why would banks open new branches, embrace the digital age. #AdClubFinancial
With the advent of the tablet, CNNMoney has seen a growth in non-work traffic. #AdClubFinancial
Financial literacy is like climbing Mt Everest to most consumers, they just need a Sherpa to get them there. #AdClubFinancial
Factual communication is the overwhelming choice for a way consumers want their financial institutes to talk with them. #AdClubFinancial
Top ways to help financial customers...don't nickel/dime them, develop solutions for financial problems, improve service #AdClubFinancial
David Ludica, Yahoo: improving financial literacy will help with the perception of financial institutes. #AdClubFinancial
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