An overwhelming majority (89%) of all kids age 6-11 in the US spend at least some time doing online activities and — though few basic social activities have changed much over the years — they have vastly different communication styles and preferences than older age groups, according to a study from Experian Consumer Research, MarketingCharts reports. The Simmons Kids Fall 2007 Full Years Study found that because today's kids have grown up in the age of online communication, networking, the internet, cell phones, digital music and digital cable, they have had different childhood experiences compared with other generations. This makes them more likely to react differently than their older counterparts to advertising and marketing initiatives. - Briana Tomkinson
Nearly 31% of people who went online at home in October were also watching television simultaneously, demonstrating that web surfing and TV watching are complementary behaviors, according to research from The Nielsen Company’s new TV/Internet Convergence Panel. - Briana Tomkinson
In the rush to "do something mobile," brands gloss over -- or completely miss -- nuances and details that are crucial to executing effective campaigns. The allure of the medium is understandable, as marketers recognize the consumer connections that they have long craved: highly interactive, access during any part of the day and multiple creative media. However, using the same playbook for digital buying from 1997 just won't cut it. The mobile web environment has significant differences in capabilities and usage from the traditional online world. The same is true regarding the tracking and analytics critical to making an ad buy. - Briana Tomkinson
Though 43% of US iPhone owners earn more than $100K per year, the strongest growth in users is coming from those with annual incomes between $25K and $75K, particularly since the launch of the iPhone 3G, according to new iPhone demographic and usage-behavior data from comScore - Briana Tomkinson
