before Corporations blog, they need to understand (a) the clue Train Manifesto and (b) the market is luaghing, at them !! - Peter Dawson

The power of social media isn't so much in giving the leadership an online megaphone, but to economically service niche parts of a company's business. If a blog doesn't generate some arbitrary number of comments... WHO CARES!?! If the blog is about an arcane technical topic... WHO CARES!?! Does it reach the right people? Does it get the job done? - Phil Gomes

I'm sure they're unimaginative, but are they really failures? The blogs may be dull and provide little new information, but at least corporations are blogging. Isn't that a step in the right direction? - Brent Newhall

Nice to have an employer which gives me pretty complete access to Forrester material. Mmmm, feel the learning :-D - Justin Guy Souter via twhirl

I read a reasonably good article somewhere that said the problem is that instead of finding the internal blog champions, companies push blogs out through their same constrained traditional marketing and communications channels. Also, I liked the Greg the Architect video, even if it is viral marketing for TIBCO. - Richard Akerman

agree w/ richard that the companies that do blogging via their traditional marketing/communications group don't normally do a very good job of it - mike "glemak" dunn

now for my reaction to this article - ben worthen of wsj did a terrible job on this one, title is linkbaiting, the report he references and that makes up most of the content is from forrester and is related to b2b companies only - i'm sure its a valid report based on a valid study but how ben could then extrapolate this into all corp blogs (including b2c companies) is beyond my comprehension - do journalism much ben? boy i wish i could get back the 3 minutes it took me to read his fluff piece and write this - mike "glemak" dunn

I would like to 'like' Mike's comment. - Brian Oberkirch

I've been foloowing EMC's efforts at enterprise 2.0, as blogged by Chuck Hollis, VP Tech Alliances. He gives great detail about how they're doing it. In this blog post, he talks about grooming internal employees as bloggers, and graduating them to interact externally. Also some very good thoughts about corporate blogs. http://chucksblog.typepad.com/... - Hutch Carpenter

You win. You win. I give up. This is amazing. - Sacca

ROFL so great. This is added along with I can haz and fail blog! - Dennis Bjørn Petersen via twhirl