Brian Solis

While on a recent trip to San Francisco, I had the pleasure of sitting down with Brian Solis who founded and runs PR2.0 to discuss his new book “Putting the Public Back in PR”. We had a interesting dialogue not only about his new book but also about his perspective on how organizations are adopting and best equipping themselves around the social channel. Note how customer service involvement is mentioned by Brian as key. Always great to hear some perspective from one of the leading PR and social practitioners in the space. Thanks for the conversation Brian! - Brian Solis

Thanks Brian for the post! - Adam Jackson

Nice meeting you and great photos - I added the group shot to my blog http://nohype.tumblr.com/ - Stuart Miniman

While many technology and Web visionaries and pundits have pondered, theorized, and predicted the future of the Internet and debate its nomenclature (web 3.0 or the semantic web), the person who popularized the term Web 2.0 introduced an alternative focus. Tim O’Reilly and John Battelle, the originators of the Web 2.0 conference whose name became synonymous with the rebirth of the Web after the dotcom crash, heralded the new era of the next web in a recently white paper, “Web Squared: Web 2.0 Five Years On. ” - Brian Solis

If you have a client or a friend who has somehow completely missed the PR 2.0 revolution, this book by Brian Solis and Deirdre Breakenridge is a good eye-opener for them. The book really answers two questions — What’s wrong with (traditional) PR? and, How can we make PR more effective in these rapidly changing times? It’s a revealing analysis of what has happened in public relations over the last ten years, with practical advice about how to avoid becoming a PR dinosaur. It’s hard to summarize all the points raised in the book, but here are some highlights I underscored as I read through it. Seriously, if you have an executive/client who is still in the Stone Age, buy the this book as a gift and point them especially to chapter one, which has a section specifically addressed to “Company Executives,” and chapter seven, “Blogger relations.” Maybe they’ll believe a published book if they don’t take your word for it. - Brian Solis

How Big Companies Use Social Media: Four of America’s best known brands share their insights on defining, justifying, testing, outsourcing, measuring and continuing to learn about social media for the enterprise. - Brian Solis

Did they introduce you to Yoshimi? She's a black belt in karate. ;-) - Eban Crawford