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Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age | The Digital Letter -
In a new ebook, digital analyst, and author Brian Solis lays it out that amid all of the hoopla marketers bestow on the latest and greatest service, one thing that we need to be focused on is the relationships that we have with our customers, partners, and shareholders. This “manifesto”, as Solis calls it, seeks to take back the “P” in PR and infuse in it new energy centered around not about dealing with the press or media, but rather about just forming engaging and life-long conversations with the people who are interested and might give a damn about what you’re selling. - Brian Solis
Pivot: The Total Digital Experience -
SEOlympics: Top Marketing Blogs of U.S. West - Search Engine Journal -
When it comes to predicting emerging technology trends and the effects it has on businesses and marketing, there’s no better source than Brian Solis. Mr. Soils, a Bay Area resident and futurist, has been operating his influential blog since 2005. While there aren’t daily articles, as Mr. Soils is a busy being the principal analyst at the Altimeter Group, he still manages to share weekly or bi-weekly posts covering topics ranging from “Five Trends Shaping the Future of Work” to introducing marketers to Generation C. When Mr. Soils isn’t composing blog posts, he is a keynote speaker, author of books like What’s the Future of Business (WTF), and contributor to publications like USA Today, Wired, Fast Company, VentureBeat, and the Harvard Business Review. - Brian Solis
What If PR Stood for People and Relationships? -
Do you think that PR just stands for public relations? It actually stands for a whole lot more. In his newly released e-book “What If PR Stood for People and Relationships?,” award-winning author Brian Solis discusses how to build relationships in the digital era. - Brian Solis
5 things you should know about Brian Solis -
5 things you should know about Brian Solis
A Manifesto for Building Relationships in the Digital Era -
Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context -
Actions and Inactions by Brian Solis -
Actions and Inactions by Brian Solis
Digital marketing – it’s really about people. - Customer Analytics -
I recently viewed a brief video featuring Brian Solis - the speaker, author and digital anthropologist - that has me thinking more about the idea of digital. He got me thinking that it's as if all those forms of content are really just the means to get at what we really should be focused on - people. It's the people who want to read our papers and watch our webinars that matter, and they have values, experiences and emotions that influence their state of mind when they come across our content. And Brian believes that's why we should focus on people for mapping our way to success in the digital economy. - Brian Solis
WTF of Business at Saddleback Leather Co. -
The Best Technology is Human by Brian Solis -
The Best Technology is Human by Brian Solis
Digital Darwinism by @briansolis -
Digital Darwinism by @briansolis
Information Overload by Brian Solis -
Information Overload by Brian Solis
Where Social Is & Where It's Going: Brian Solis at #SocialShakeup -
Another great point during the exchange a discussion on the opportunity for brands to use “the embrace.” The embrace is the moment in time when two people have the attention of each other. Brian asked the audience, “So what happens next? What are you going to do with it?” While at first one may think, “wow, that’s so simple.” The reality of our industry is that it is not. - Brian Solis
4 social media insights to ignite your strategy » StreamDaily -
The opening keynote at the conference was delivered by Brian Solis (left), digital anthropologist and principal analyst at Altimeter Group. I asked Brian to sum up his take on social today. With all the talk about technology, it really is all about “people first.” The fact that “Like farms” exist and at the same time, brands complain about having to pay for consumers’ attention, means that we still have a lot to learn about the value of attention. We take social channels for granted. We take people and their interests and personal networks for granted. One key question for all marketers to ask is this: Once you have your customers’ attention, what do you really want to do with it? - Brian Solis
"Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” via @passionsquared -
"Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” via @passionsquared
A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences -
The Social Shake-Up: It’s Up to You Whether the Empire Strikes Back | Social Media Today -
Back in the early 2000s, there were visionaries who saw the promise of social and what it could be, and it didn’t have anything to do with technology. One of those visionaries is Brian Solis, the principal analyst with Altimeter Group, which helps companies adjust to technology disruption. He's also an author and in-demand speaker on the startup circuit. He opened the first morning of the The Social Shake-Up 2014 on Tuesday, Sept. 16, with Social Media Today’s co-founder and CEO, Robin Carey. - Brian Solis
Digital Transformation and the Race Against Digital Darwinism -
We Are All Millennials | Mathew Slavica | LinkedIn -
Brian travels the world giving keynote speeches on this subject. He has delivered over 450 speaking engagements including SXSW, TEDx, and the Next Web. Brian also happens to be a LinkedIn Influencer. So the opportunity to spend some time with Brian was not lost on me. Today I would like to share the key learning’s I took away from our conversation. We discussed What’s the Future of Business, and I have distilled my learning’s into the following seven key points. - Brian Solis
Five Trends Shaping the Future of Work -
Brian Solis @briansolis September 1st 2014 From The Economist Intelligence Unit Brian Solis, Principal analyst at Altimeter Group discusses the transformative nature of social business with Frieda Klotz, deputy editor at The Economist Intelligence Unit. - Brian Solis
How Should The Word "Social" Feature In The Overall Business Strategy? | Tweak Your Biz -
A Philosophy not an Adjective “Social Business is a philosophy, a way of business where social technologies supported by new approaches facilitate a more open, engaged, collaborative foundation for how we work.” So said Brian Solis in a recent post. Use the word “social” in front of the words media, channels, platforms and it is just an adjective, he argues. Is he right? Damned right he is…. - Brian Solis
The Maker Movement and Its Impact on Supply Chain Transformation -
Transformation digitale : où en sommes-nous ? | Michaël Tartar -
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