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On the Bookshelf: Unexpected SUCCESS | 2012-04-10 | SUCCESS Magazine | Your Personal Development Resource -
April 27, 2012
Social networking has changed the landscape for businesses and marketers and also helped create a new type of consumer. Because today’s connected consumers have greater marketplace clout—sharing information about products and experiences that can make or break a brand—businesses must keep up with new media and their opportunities. Author Brian Solis offers a map for navigating the changing landscape. Through business models and examples of real-life companies that have successfully risen to the changing paradigm, Solis guides the way to a new horizon in the business world that no longer seems daunting. -
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