Heading to the beach this weekend? Before you go, prep your iPad, Kindle or maybe just grab the ol’ fashioned paper versions of our five must-read marketing books for businesses of all sizes this summer. The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by Brian Solis Synopsis: Today’s biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
- Brian Solis