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Brian Solis
Be strategic about marketing content. « Denver Design and Marketing Agency Blog from Hero Design Studio - http://blog.herodesignstudio.com/strateg...
In his book The End of Business as Usual, Brian Solis writes about the emergence of the connected customer, a new segment of our shopping, buying, donating population. These savvy, networked customers have evolved past the traditional sales funnel to a buying cycle that is driven by search, social media and digital experiences—all of which rely on content to start conversations and create engagement. - Brian Solis