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Why No Brand Is Too Big to Fail, Too Small to Succeed -
April 27, 2012
Brian Solis is the award-winning author of The End of Business as Usual, as well as a principal analyst at Altimeter Group, a prominent blogger and a keynote speaker. To get to where he is today, Solis worked in technology marketing and data-based development, but he challenged the conventional roles of those industries. Solis spoke to Behind the Brand host Bryan Elliott about his beginnings in marketing and public relations. “Being a technologist, I was always frustrated with…the lack of positioning around what the technology was,” he explains. “It was always about features and speeds and fees, and not necessarily about how that technology would benefit an organization, a customer or what have you.” -
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