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The findings indicated “a great misunderstanding of social media and the opportunity it presents,” said Brian Solis, principal analyst at Altimeter and a co-author of the research. The report found that many companies dive into social media with a bottom-up approach that ignores business strategy. - Brian Solis

Produced by Charlene Li and Brian Solis, The Evolution of Social Business: Six Stages of Social Business Transformation surveyed approximately 700 social media professionals and executives. From that, it discovered 34 percent of businesses said they felt their social strategy was connected to business outcomes. The authors make it clear that there are two different kinds of social strategies: a social media and a social business one. - Brian Solis

What’s the Future of Business?: Changing the Way Businesses Create Experiences is the recent book authored by Brian Solis (The End of Business As Usual). The book “explains why experience is everything and how the future of business will come down to shared experiences.” It is currently available for pre-order on Amazon with a release date of March 11, 2013 (trailer). - Brian Solis

Brian Solis, award-winning author and principal analyst at Altimeter Group, is fed up and thinks Cuban and other businesses need more education on the new algorithm. As he said in a recent guest post for Venture Beat, “It’s important to understand how EdgeRank works before passing judgment or sparking fruitless debates. Whether you’re leading a paid, earned, or owned strategy, making informed decisions about goals and proper metrics starts with knowing the real challenges and opportunities.” - Brian Solis

Yet kids found Instagram anyway, largely because their parents wouldn't let them join Facebook, argues Altimeter Group principal analyst Brian Solis. Teens 13 and up joined Instagram, he said, because Facebook became "too great" a social network where they're now connected to their grandparents. - Brian Solis

Brian Solis is a globally recognized thought leader and a prolific publisher in the field of social media and change management. He has thousands of fans in the business, tech and online marketing industries, and very few detractors. Short in stature but larger than life in his style and delivery, he has an incredible gift for public speaking that perhaps borders on ostentatious. But those who know him well say he’s genuine, and the life of the party at dinners and social events. He’s easily approachable and makes himself available to anyone, whether he’s online or at a corporate event in Silicon Valley or at conference such as the recent Le Web in Paris. - Brian Solis

I am always excited when Brian Solis comes out with a new book. As an avid reader of his blog, I have come to deeply respect his insights into social business and customer behavior and this new book is no exception. - Brian Solis

Para quienes hemos seguido su trabajo desde hace varios años, sabemos que Brian se ha convertido en un verdadero Antropólogo del comportamiento de los consumidores y negocios en esta década. Y vaya que no podemos decir eso de muchas personas en el mundo. - Brian Solis

Brian Solis as a cat #SXSWstereotypes...and many other funny images - Brian Solis

We’re very excited to have Brian Solis with us today for this installment of the Business 2 Community Expert Interview Series. - Brian Solis

Brian Solis explique très bien les enjeux inhérents à cette volonté d’écoute - Brian Solis

At the intersection of relevance and obsolescence is the ability to recognize opportunities for change based on shifting consumer behavior and the subtle coalescence between emerging and disruptive technology. -Brian Solis - Brian Solis

“App.net has never been about the numbers,” Brian Solis, Principal Analyst at Altimeter Group, told me this morning. “I think this is an experiment in curated growth, much like Quora did.” - Brian Solis

They love to read print outs or paperback copies of popular ebooks like Brian Solis’ “The End Of Business As Usual”. - Brian Solis

Brian Solis, author of The End of Business as Usual, and principle analyst at Altimeter Group tells me, "There is a sense of urgency--the more people who go through these certification programs, the more distance they create between themselves and their co-workers that don't. This is that disruptive time where the workforce itself has to change how it works." - Brian Solis

This interview is with Brian Solis, author of Engage!, The End of Business as Usual as Conversation Prism v 3.0, The Myndset Digital marketing and brand strategywell as the marvelous Conversation Prism (right, and now in its third version). In this podcast, recorded in Paris ahead of the Innovation Napoleon conference I am hosting with Brian, we discuss a wide range of topics including digital darwinism, the ultimate moment of truth (“UMOT”), his upcoming book WTF (“What’s the Future?“), shareholder value and the challenges businesses are facing the inescapable digital transformation, as well as what leaders should take away from the Steve Jobs’ biography. I hope you’ll enjoy the conversation. - Brian Solis

The fact this online interest wasn’t sustainable isn’t surprising, say analysts. Effective social activism must connect online engagement with offline action, says Solis. “Brands can use the Internet for influence and resonance, but the missing part is what happens after that communication.” He advises all campaigns to tie online actions to specific, on-going, and detailed outcomes. “Otherwise they are just participating as personal avatars without any actual involvement.” - Brian Solis

Brian Solis – A published author and leading content expert, Brian Solis shares his expertise at BrianSolis.com. His blog content is free, of course, but trust us–you’re going to want to buy his books after you’ve had a little taste of what Brian has to say. - Brian Solis

Jeff Hawley and Brian Solis discuss Yamaha's efforts in consumer-focused digital marketing. Recorded at the Winter NAMM show, just after Brian presented the keynote "The End of 'Business As Usual'— How to Rewire for Success". - Brian Solis

Hasta ahora se ha hablado largo y tendido acerca de las 4Ps del marketing (product, place, pricing, promotion) desde todo tipo de perspectivas. Pero mientras muchos en la industria discuten acerca de la pertinencia de estas reglas básicas, Brian Solis, director de Altimeter Group, plantea en su blog un debate distinto: introducir dos Ps adicionales que actualicen el concepto a la economía social. - Brian Solis

For years I've written about how the four Ps of marketing represented a dated perspective of customers and markets. I believe we're missing two important Ps... - Brian Solis

“There is a perception gap between what marketers know about their customers and reality,” said Brian Solis, principal analyst at consultancy Altimeter Group, in the opening keynote at NCDM, held Dec. 3-5 in Kissimmee, Fla. “Yes, connected customers want traditional things like good service and products, but also human things like conversations, relationships and, most important, a sense of value and benefit in connecting with you.” - Brian Solis

I love this post from @briansolis, Exploring the Fifth and Sixth Ps of Marketing because it discusses what many B2B copywriters experience on a daily basis… a lack of direction relative to the “people” (5th “P”) for whom you’re writing and the “purpose” (the 6th “P”). B2B marketers might argue that the 5th “P” should stand for “persona” which describes the several unique buying influences along the B2B buying cycle. - Brian Solis

Now a few words on Brian Solis. I know this guy is a social media superstar and, perhaps confusing him for other gurus who’s top ten lists I see flash by my twitter feed daily, I was not expecting much from his talk. Allow me to say that I was blown by Solis’ insights into the more cultural and psychological dimensions of social, precisely the aspects that I find much more important than technology or technique. - Brian Solis

It was a freezing but beautiful Monday morning here in Paris (after weeks of constant rain) that we all got up to Etoile and Hotel Napoleon for the, almost, monthly Innovation Napoleon event (#InnoNapo) co-organised by Minter Dial. Today’s topic; The inescapable digital transformation. And with a respected keynote speaker; Brian Solis. - Brian Solis

A social revolution is under way, and it’s having a transformative impact on business and customer interactions. One of the most influential proponents of social business and its associated cultural and economic benefits is Brian Solis. Solis is a prolific thinker, blogger, speaker and author of several best-selling books such as ‘The End of Business as Usual’ and ‘Engage!’. His latest book is ‘What’s the Future of Business.’ - Brian Solis

his week I had the privilege of listening to Brian Solis, Altimeter Group speak at l’Innovation au Napoleon Conference in Paris. Brian is a thought leader in the consumer revolution, the digital revolution, social media and the impact that these vectors of change will have on our lives and our businesses in 2013 and beyond. Brian is the author of several books on the subject including: Engage and The End of Business As Usual. His next book What’s The Future (WTF) will be published in March. You can pre-order it now from Amazon. - Brian Solis

Hier à l’hôtel Napoléon dans 8ème arrondissement à Paris, le Grand Brian Solis tenait une conférence intitulée « The Inescapable Digital Transformation » (L’Inévitable Transformation Digitale). L’occasion d’écouter des propos comme toujours très pertinents à l’égard du digital, des réseaux sociaux et des marques. - Brian Solis

The Inescapable Digital Transformation - what's the future for business leaders in 2013 - Brian Solis

This interview is with Brian Solis, author of Engage!, The End of Business as Usual as Conversation Prism v 3.0, The Myndset Digital marketing and brand strategywell as the marvelous Conversation Prism (right, and now in its third version). In this podcast, recorded in Paris ahead of the Innovation Napoleon conference I am hosting with Brian, we discuss a wide range of topics including digital darwinism, the ultimate moment of truth (“UMOT”), his upcoming book WTF (“What’s the Future?“), shareholder value and the challenges businesses are facing the inescapable digital transformation, as well as what leaders should take away from the Steve Jobs’ biography. I hope you’ll enjoy the conversation. Don’t hesitate to drop in your thoughts! - Brian Solis