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Why Brands Need a New Kind of Leader

July 14 at 9:10 am - Link

Brian Morrissey defines why brands need a social media champion to engage customers and stakeholders directly before they miss their opportunity - Brian Solis

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iPhone’s first chapter - a timely update

July 10 at 10:47 pm - Link

One year later, we revisit the iphone 1.0 launch. Reuters runs my pictures of Robert Scoble. - Brian Solis

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PR 203: How to Pitch a Blogger (or at least How to Pitch Jeff Pulver in 2008)

July 10 at 7:15 am - Link

Jeff Pulver on how to approach him and other bloggers. "It's not an industry for lazy people!" - Brian Solis

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What the F**K is social media?

July 9 at 8:23 am - Link

FlaviaPM liked this

An excellent presentation on the relevance and influence of social media in today's economy - Brian Solis

Yes, that´s the best slideshow ever! - FlaviaPM via twhirl

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The Art of Conversation - It's About Listening Not Marketing

July 9 at 7:28 am - Link

Marcel LeBrun liked this

Brian Solis takes a step back to remind new media marketers that listeners make the best strategists and conversationalists. He states that conversational and social media marketing isn't really marketing at all. - Brian Solis

My fav. quote from the post: "Everything starts with listening and observation and as always, actions speak louder than words." - Marcel LeBrun

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Intel gets social media advice from bloggers

July 8 at 10:13 pm - Link

PRWeek covers Intel's launch of its blogger social media advisory board - Brian Solis

tech.newsjunk.com posted a link

[VentureBeat]: Twitter refugees find a new home (at least for this week): Identi.ca

July 2 at 10:49 pm - Link

Andrew Ruess, Larry Kless, Teresa Valdez Klein, sean percival and 4 other people liked this

"First everyone was going to leave Twitter for Jaiku. Then everyone was going to leave Twitter for Pownce. Then everyone was going to leave Twitter for Plurk. Then everyone was going to leave Twitter for FriendFeed. There's just one problem. Everyone is still on Twitter." - tech.newsjunk.com

VentureBeat uses disqus for comments. I would like to have the comments from the VB article (I just posted one myself) readable here on FF and any comments posted here, be visible there. In other words, I would like Disqus and FF to federate. I wonder if Daniel and the FF guys have had any conversations about this? Federation is the word of the day, imho. And VentureBeat is great, but imho this piece is BS. - Dave Winer

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We would like that as well Dave. I'll respond to your comment shortly. - MG Siegler

dave, what do you think is BS? - Eric Eldon

As we all predicted, the conversation will further fragment with every new service that exploits weaknesses of prevalent competitors. We'll just have to keep up with it all, until we no longer have to. - Brian Solis

Very Zen Brian. - MG Siegler

Twitter clones seem to be weekly fads for all of us twitter refugees, but the big T continues to be a fallback for everyone. Perhaps twitter will be magically fixed someday and everyone will be happy... - Patrick via twhirl

What's BS is (as I said in comments on VB) is that anyone knows the outcome of all this michegas. It's true there are more users on Twitter. But Twitter itself is so unpredictable and new things that shake up the configuration of reality seem to come EVERY DAY these days, the one certainty is total uncertainty. And that imho is a good thing. Like I said I'm impressed with VB, with a name like that it could be about deals and politics, but it's mostly very practical and interesting. - Dave Winer

@dave and I responded in the comments over there. you and I see eye to eye on much of this more than you realize. i would direct you to more than just the piece that I did, but there are literally dozens. feel free to check my back posts :) ..... and yes, we realize the name issue, stay tuned. - MG Siegler

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PR Tips for Startups - The Director's Cut

July 1 at 7:09 am - Link

Brian Solis expands on the strategies and advice necessary to effectively understand, manage, and succeed in outsourced or DIY PR - Brian Solis

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PR Secrets for Startups

July 1 at 7:06 am - Link

Abby Martin, Nestor and Mike Reynolds liked this

Brian Solis shares his experience to help startups effectively run DIY or outsourced PR programs - Brian Solis

Good article - Nestor

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The Social Web Analytics eBook 2008

July 1 at 7:05 am - Link

ryan liked this

Philip Sheldrake's free ebook on Social Web Analytics - Brian Solis

Brian Solis posted a message on Twitter

“Retweet in case you missed it over the weekend: YouTube and the Internet Famous Generation + top videos - http://tinyurl.com/67hx7n”

June 30 at 7:56 am - Link

Jim Kukral liked this

Nice piece Brian. There's so many more though as I'm sure you know. Youtube is indeed a great way to get noticed. - Jim Kukral via twhirl

Thanks Jim! These videos were based on financial and celebrity status that I could attribute to YouTube. There are indeed many, many more :) - Brian Solis

Loic Le Meur posted a message on Twitter

“PR Secrets? Bullshit. http://tinyurl.com/5p7tly”

May 25 at 1:15 pm - Link

Roblogger, Abby Martin, Sally Church, Alex Hillman and 29 other people liked this

I am working on a blog post to follow up PR secrets too. Great post. Loic is the best at this stuff in the business. UPDATE: it's now up: http://scobleizer.com/2008/05/... - Robert Scoble

Robert, can't wait for your post. Can I pitch you a marketing product as a target? - Loic Le Meur

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I've found that you are correct about Bloggers, I see that they don't need to try to reach out to bloggers. If the product or service is the best out there you don't need to try sell it. They will review it without your help....via feedalizr - Paul

Loic: the new PR is two things: 1. It's "Professional Relationships." You are by far the best in the business at that. 2. It's creating experiences that create story frameworks. The best example I've seen recently is Michael Adams inviting us up to Yosemite (Ansel Adams' son). He had no news, nothing to announce, but by having a magical experience to share he got on front page of New York Times. - Robert Scoble

I agree PR should not in itself become a barrier that someone must get help to climb over. With all the great tools that exist today it is possible to form direct relationships which will facilitate ones PR efforts. This is not to say knowing the best ways is not important but that one need not be an expert or for that matter pay one to effectively promote ones efforts, product or company. - Joel Ordesky

I love sincere post like this one. - Gadiel Rivera

Gadiel Rivera, I am always sincere. Robert, thanks for the compliments, dear "PR Target" :) - Loic Le Meur

Love #5 and agree. If you do something incredible, why force it? Your time will come and you'll get the attention and respect you deserve. - Shawn Farner

Awesome post Loic! I really like # 2....CEO should evangelize their own products like you do so well. Heck, if they can't get passionate about it, why should I ?! - Susan Beebe

Speaking of which, Loic, I have another bottle of awesome wine here. Why don't you come over and show me some more cool stuff about Seesmic while we drink it together? :-) - Robert Scoble

I like Scoble's comment here too about Adams & NY Times PR traction... amazing case study there for sure. PR is changing. No longer does it matter who you know but more importantly ... WHAT you do with those relationships! Do you leverage them or just pass off your PR duties to a "professional"? sounds like consumers are seeing thru the fake old school PR strategies and want the real deal (authentic, grunge, not plastic fake)! - Susan Beebe

Robert, deal. I will bring one too, want dinner tonight? For lunch it is a bit late I am having dessert, we could join you with Geraldine would be super cool - Loic Le Meur

Hmm, already have plans today/tonight (gonna go hang out with http://www.tangodiva.com ) so give me a call and we'll figure out a good night to get everyone together. +1-425-205-1921 - Robert Scoble

Since starting work at a very, very "old media" trade press outlet I get pitched all the time by PR people. What's interesting is the questions that I ask back are ones that they're unprepared to answer when they think they're pitching MSM. I often get asked "are you a blogger or something" and I have to explain that I started as one (and still am), and if I don't find it interesting, than my audience (who is paying exorbitant amounts to read our stuff) has nothing to learn from me parroting their crap. - Andrew Feinberg

Also, AMEN BROTHA to Robert's comment on Professional Relationships. Especially in DC, peer-to-peer is the best way to get your message across. It's how I've managed to put together an experience that should create a great story framework that you all should hear about very soon. Trust is built one-on-one, and if you have no relationship, all you are is a mouthpiece. PR people should "lurk" on the scene and spend 2-3 months at bars, meetups, etc before even trying to make a pitch for anyone, to anyone. - Andrew Feinberg

Sorry for the third consecutive comment, but another analogous industry is Lobbying. Like startup PR and journalism, you need to build a community (grassroots/readership) as well as manage professional relationships (with members, staff, sources). But, the Golden Rule of K Street (you might be surprised by this) is the best lobbyists are by far the ones that NEVER lie. Once you give someone bad information, your credibility will be zero going forward and you might was well find a new job. - Andrew Feinberg

I have your number Robert, in my "VIP PR key people to pitch" folder. Or I will do kite surfing, I should try your camera! - Loic Le Meur

Spot on. We're definitely seeing eye to eye on this. I'm not a big fan of PR people either. Cuddling egos of startups' founders get them contracts, but I know very few CEOs praising their PR firms 4-6 months into working with them. - David Marcus

The camera is yours! Just gotta figure out how to meet up to give it to you. - Robert Scoble

let me see if there is wind Robert, otherwise it is not going to happen, but thanks! - Loic Le Meur

I just posted my blog post about this topic: http://scobleizer.com/2008/05/... - Robert Scoble

hey Scoble should I not say bullshit? I see you wrote it "bulls++t" ? - Loic Le Meur

PR Secrets is an oxymoron. - paul mooney

sorta curious what Brian Solis' reaction to all this will be? ouch! - Susan Beebe

I cannot agree more. And this goes for all the "secrets" categories and top tens. Blogging, get rich and every other snakeoil formula. You want people to visit a website? Screw SEO, create something worth a damn and people will come. That's how the internet supposedly works. - melmcbride

Thank you for the comments everyone. I think those who know me, have read my work on my blogs, or read the TechCrunch post completely, know I'd never suggest marketing at targets. And just for the record, the original post was entitled, "PR Tips for Startups." While they may seem like common sense or PR 101, truth is that the points I’ve shared are what most company founders and executives usually overlook. And while leading CEO’s, such as Loic Le Meur and Jason Calacanis, are setting the bar for a new genre of entrepreneurial participation, we need to remember that they are among a small, and hopefully growing, group of communications and community-savvy evangelists. They, as of right now, are among the edglings. This post is intended to help expedite the evolution. Just to clarify any confusion: Don’t market at audiences. Do not “pitch” people. Be genuine and remember that at the end of the day, you’re engaging with real people, not stats or marketing demographics.More on Loic's comments in just a bit - Brian Solis

my thoughts on the "PR = BS" topic: http://tinyurl.com/6cek22 - Jeremy Toeman

1. Loic, I think you took a few things out of context, and yes, knowing Brian he would never think of anyone as a "target" 2. Saying that all you have to be is great is complete bullshit. There are plenty of great tools, products and services out there, too many, if you want yours to succeed and be competitive you need to let people know you're out there. And 3. as Brian mentioned, this stuff may seem obvious to you, but there are plenty of people out there who have no clue what to do. They need our help. - Jackie Peters

Solis knows one secret- How to spin a story to PR for FutureWorks - Jason Kintzler

People sure seem a bit harsh about Brian sharing secrets as he wants to articulate them. Sure, a great company with a great product should not have to delve into PR strategies ... and a great athlete should win based on ability, not because of a coach; a great novel should reach No. 1 without the manipulations of an editor or publicist; and the best presidential candidate should win the election on the merits of his or her position, without need of a central guiding hand for the campaign. Sure. It'd be nice - Walter Neary

strong and has the better product, but MS eats their lunch in this industry in the long tail. Same could be said about the iPod. There are better MP3 players on the market with more features at cheaper prices, but the PR and marketing genious of Jobs basically created a product that people couldn't live without, even if it wasn't the best one available in its category. - Devlin Dunsmore via twhirl

Wow Twhirl totally messed that up!! Please for the love of god fix it so that it doesn't delete my message when updating feeds!! The missing part talks about Apple having a better product than Microsoft and while they are coming on strong MS still dominates that market. - Devlin Dunsmore via twhirl

And that market would be the OS market - Devlin Dunsmore via twhirl

Forgive a novice's intrusion but this really has had my classmates in Centennial College's corporate communications and public relations program buzzing so it seemed time to chime in. What was really striking was that it was a gentleman's disagreement which wasn't really a disagreement at heart. Despite diverging on certain points, Mr. Le Meur and Mr. Solis agreed that it is about relationships- speaking with and not at people - and how you conduct them. And it was all done so civilly to boot. - Abby Martin

Loic, thank you for bringing much needed attention to the subject of helping startups succeed in PR. Here's my response to comments across the web: http://bub.blicio.us/?p=957 And, also, here's the unedited version of the original post. I think you'll see that we're practically on the same page (more importantly, it's very helpful for startups who need to learn about all of this in general): http://www.briansolis.com/2008...... - Brian Solis

Brian Solis commented on a story on Digg

12 Secrets of Public Relations for Startups

May 26 at 1:27 pm - Link

"Thanks for your feedback everybody. I've published the unedited version on my blog. Many of the cuts, while it made it shorter to read and friendlier for the TC community, lost a lot of context and ultimately some value...if you have the time, please read: http://www.briansolis.com/2008... ..." - Brian Solis

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The Evolution of the Press Release

May 12 at 12:39 am - Link

Brian Solis of PR 2.0 covers the future of the press releases - social media releases, SEO releases, traditional press releases, etc. - Brian Solis

Brian Solis posted a link

bub.blicio.us

April 22 at 2:59 pm - Link

Dr. Tiki at The TechSet Party - Brian Solis

Brian Solis posted a link

MySocial 24x7 - Firefox Companion for FriendFeed

April 22 at 2:01 pm - Link

Experimenting with MySocial24x7 - loving it. - Brian Solis

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Tweeting for Companies 101

April 22 at 9:36 am - Link

Tara Hunt shows companies how to use Twitter without spamming or losing your soul! - Brian Solis

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Distributed Conversations and Fragmented Attention

April 15 at 6:59 am - Link

Brian Solis continues his observation of how online conversations are distributed and fragmented in social media - Brian Solis

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The Most Important Thing You Can Do to Make a Change Successful – and Its Also the Most Neglected

April 15 at 6:57 am - Link

Rick Maurer teaches how to embrace and champion change within organizations - Brian Solis

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Will The Real Social Media Expert Please Stand Up?

April 15 at 6:55 am - Link

Brian Solis defines exactly how to listen in social media, how to create a corporate social map and how to determine the resources and time required to participate. - Brian Solis

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Ladies and Gentlemen, The Conversation Has Left The Building

April 15 at 6:51 am - Link

Brian Solis discusses how comments and conversations are migrating away from the blogosphere. - Brian Solis

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PR 2.0 = The Evolution of PR, Nothing Less, Nothing More

March 27 at 9:22 am - Link

Don't get caught up in social media marketing or the tools, the reinvention of public relations was sparked ten years ago and its just now gaining momentum. Find out why... - Brian Solis

Fred Wilson posted a message on Twitter

“oh hell yeah, just posted on @reply from friend feed. the era of synchronized commenting has arrived”

March 25 at 6:13 am - Link

Dustin Mooney, Keith and Alan Wilensky liked this

Great find on the Yahoo Pipes Twitter RSS creator! http://pipes.yahoo.com/joelaz/... - John F Morton

Testing Twitter reply from FriendFeed - engtech

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now if they could just allow suppression of services at a meta level rather than a user level. - Micah Baldwin

Fred Wilson asked for FriendFeed and Twitter to be linked up, and poof! - Brooks Jordan

just testing friendfeed's @ reply out, this could be big - Fraser

I dont see how this works? Fred? - Alan Wilensky

What about all the other services we use? - Alan Wilensky

I get it now. Goes to Twitter too. - Alan Wilensky

awesome. replying on twitter via friendfeed on my igoogle page. i've loved friendfeed for a while, but this takes it to another level. - Alex Gawley

Thanks for the Yahoo Pipes twitter rss creator link. Nice. Very Nice Indeed! - Keith

Following an interesting thread about replying to Twitter from FriendFeed, which I'm doing right now. - Brian Solis

I would love the ability to Twitter directly to Friendfeed without it being a reply. - Steve Rubel

How about synchronized commenting for blogs? Aggregated trackbacks? Not sure how to describe it. - Kawika Holbrook

ok this is great, but can we do the same to post digest to blogspot etc ? - Peter Dawson

Kawika - They've got that for disqus blogs at the moment and it works well. NOt sure how that could work otherwise. - Sam Davyson

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Gary Vaynerchuk Puts the Social in Social Media

March 7 at 11:16 am - Link

If there's one person who personifies the words, "Internet Famous," there's no need to look any further than Gary Vaynerchuk, host of WineLibraryTV. - Brian Solis

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New ebook: Customer Service, The Art of Listening and Engagement Through Social Media

March 7 at 11:13 am - Link

Engaging and empowering your customers as an extension of your marketing efforts isn't new. However, this free ebook tells you how to do it right using social tools - Brian Solis

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Get Rich Quick with Social Media Marketing

February 18 at 10:07 am - Link

Brian Solis calls out "opportunity-driven" social media marketers and explains how to do the right thing when looking to engage... - Brian Solis

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Comparing Six Ways to Identify Top Blogs in Any Niche

February 18 at 10:02 am - Link

Marshall Kirkpatrick shares the tools to find blogs in any niche - Brian Solis

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No recession yet, Greenspan says

February 15 at 10:37 am - Link

I think the headline says it all, but the key word is "yet" - Brian Solis

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Forrester Report: Online Community Best Practices for the Interactive Marketer

February 15 at 10:01 am - Link

Jeremiah Owyang makes his debut by analyzing community engagement and best practices by businesses - Brian Solis

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Transforming Customers into Evangelists: The Art of Listening and Engagement

February 13 at 3:38 pm - Link

Brian Solis on how Social Media is fusing with PR and customer service to create an opportunity for outbound engagement. How to listen and engage. - Brian Solis

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