Brian Solis

This interview is with Brian Solis, author of Engage!, The End of Business as Usual as Conversation Prism v 3.0, The Myndset Digital marketing and brand strategywell as the marvelous Conversation Prism (right, and now in its third version). In this podcast, recorded in Paris ahead of the Innovation Napoleon conference I am hosting with Brian, we discuss a wide range of topics including digital darwinism, the ultimate moment of truth (“UMOT”), his upcoming book WTF (“What’s the Future?“), shareholder value and the challenges businesses are facing the inescapable digital transformation, as well as what leaders should take away from the Steve Jobs’ biography. I hope you’ll enjoy the conversation. - Brian Solis

The fact this online interest wasn’t sustainable isn’t surprising, say analysts. Effective social activism must connect online engagement with offline action, says Solis. “Brands can use the Internet for influence and resonance, but the missing part is what happens after that communication.” He advises all campaigns to tie online actions to specific, on-going, and detailed outcomes. “Otherwise they are just participating as personal avatars without any actual involvement.” - Brian Solis

Brian Solis – A published author and leading content expert, Brian Solis shares his expertise at BrianSolis.com. His blog content is free, of course, but trust us–you’re going to want to buy his books after you’ve had a little taste of what Brian has to say. - Brian Solis

Jeff Hawley and Brian Solis discuss Yamaha's efforts in consumer-focused digital marketing. Recorded at the Winter NAMM show, just after Brian presented the keynote "The End of 'Business As Usual'— How to Rewire for Success". - Brian Solis

Hasta ahora se ha hablado largo y tendido acerca de las 4Ps del marketing (product, place, pricing, promotion) desde todo tipo de perspectivas. Pero mientras muchos en la industria discuten acerca de la pertinencia de estas reglas básicas, Brian Solis, director de Altimeter Group, plantea en su blog un debate distinto: introducir dos Ps adicionales que actualicen el concepto a la economía social. - Brian Solis

For years I've written about how the four Ps of marketing represented a dated perspective of customers and markets. I believe we're missing two important Ps... - Brian Solis