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The Maker Movement and Its Impact on Supply Chain Transformation -
Transformation digitale : où en sommes-nous ? | Michaël Tartar -
GROW Conference 2014 Recap -
The one who really set the tone for the conference was the opener, Brian Solis, a well-known digital analyst, keynote speaker and bestselling author. Brian opened up challenging the world to innovate and not just copy and paste others who have found success. He brought about humorous examples of how the layout of TV Guides really haven’t changed at all since the good old days. Why is it that people haven’t questioned some of these things and just assumed they still make sense? Brian eventually boiled it down to companies being built with more purpose and a genuine mission, or Core Idea, to make a true impact in the world. - Brian Solis
Why Amazon's Deal With Twitch Makes More Sense Than Going With Google | Adweek -
Altimeter analyst Brian Solis pointed out that the move solidifies Amazon's play to target the coveted youth that find themselves at home watching videos on YouTube and clips on Vine. "My hunch is that they're buying Twitch to pursue the younger generation, this sort of new digital audience where the second screen for every day consumers is actually the first screen," he said. - Brian Solis
Born Digital: Meet Generation C, a new generation of connected customers -
Your Workforce is Disengaged: Here’s What To Do About it -
Made in Detroit: How Shinola’s Good Ole Fashioned Business Values Outperform the Status Quo -
Let Digital Natives Be Your Guide in Defining the Future of Work -
New research examines businesses' handling of digital transformation | -
Although businesses are making the effort to build digital transformation plans, they are not following through by mapping the customer journey, claims new research. Research and consulting firm Altimeter Group published The 2014 State of Digital Transformation to explore the ways in which digital customers differ from traditional counterparts. - Brian Solis
Moving to the Digital World - Still / Yet -
It seems odd to talk about companies moving toward the digital world. It isn't that this is a strange topic, but isn't everyone already there? In fact the answer is a resounding 'no' - or at least 'not yet' as reported in Altimeter Group's report "The 2014 State of Digital Transformation." While much of the underpinning work required to make processes and systems digitally functional, most companies are still missing the boat. - Brian Solis
Who Should Own Digital Transformation? -
Adage featured a story yesterday based on research done by Brian Solis of the Altimeter Group titled “Most Companies Expect CMO to Lead Digital Transformation.” According to this article, “Eighty-eight percent of companies said they are going through a formal digital transformation effort this year.” 54% of companies surveyed said the mandate to lead the digital transformation is driven by their CMO. CEO’s champion digital transformation 42% of the time, while CIOs came in at a very distant 29%. - Brian Solis
Successful habits of the 25 most socially engaged companies on LinkedIn -
LinkedIn and research firm Altimeter Group recently teamed up to conduct a study highlighting the habits of the top 25 most socially engaged brands. The study identified the following brands as leading the way when it comes to social engagements: - Brian Solis
New LinkedIn Study Shows Social Media is Win-Win for Both Employees and Workplace | Social Media Today -
While research and information continues to develop, one thing that remains is people bond with people—whether on a personal or business level. “But why is it that businesses use technology to instead distance themselves from people?” That’s what Brian Solis, one of the most prominent thought leaders in digital transformation, asked. - Brian Solis
The Ultimate Moment of Truth – The Art of Engagement | Lost in Google -
Brian Solis, successful author and digital analyst at Altimer Group, has brought this model to the next level by adding a new key parameter. In his latest book – “What’s the Future of Business: Changing the Way Businesses Create Experiences” – Solis introduced the notion of “shared experiences” which is at the core of the “Ultimate Moment Of Truth” model. - Brian Solis
Most Companies Expect CMO to Lead Digital Transformation | CMO Strategy - Advertising Age -
"The role of marketing is bigger than just awareness and discovery, it's about the relationship," said Brian Solis, principal analyst at Altimeter Group and author of the report. - Brian Solis
Facebook, Twitter Push E-Commerce, Like It Or Not - InformationWeek -
Facebook's and Twitter's moves into e-commerce now reflect an overall maturity of the social networking space, said Brian Solis, principal analyst at Altimeter Group. "Both companies have had priorities other than commerce, such as building their networks, making them indispensable, and fine-tuning their algorithms to keep them fresh," he said in an interview. "Businesses are sort of asking for it now because there has got to be much more than just content at play. They're pushing for commerce now, too." - Brian Solis
Enterprise Collaboration Will Drive Digital Transformation | CIO -
In today’s increasingly converged world, there’s a tendency to pit CIOs and CMOs against one another as if they’re standing in opposing corners of the ring. But that’s rarely the occasion, says Altimeter Group principal analyst Brian Solis, citing new research from the firm that focuses on the state of digital transformation among companies investing in the digital customer experience. It’s a turf war that’s been sensationalized ad nauseam, and with few concrete examples. It turns out CIOs and CMOs are in much greater alignment than some would suggest. - Brian Solis
88% of Biz Are Undergoing 'Digital Transformation,' Study Says -
A new report, The State of Digital Transformation, released today by Brian Solis of Altimeter Group, discusses the phenomenon of “digital transformation” and what it means to the online business and marketing industry now and beyond. Among its findings, the report stated that 88% of individuals participating in the survey claimed that their organization was undergoing a digital transformation. - Brian Solis
The 2014 State of Digital Transformation -
Facebook says: If you Like it, Buy it. - Jul. 18, 2014 -
"This represents a tremendous opportunity for savvy small businesses to generate sales in real time," said Brian Solis, principal analyst at Altimeter Group. "This is an opportunity for innovation." - Brian Solis
The sooner people realize that they are the change agents, the faster change comes... From: via @isocialfanz -
The sooner people realize that they are the change agents, the faster change comes... From: via @isocialfanz
With Jacques Panis, CEO of @Shinola at #sxswv2v Credit: @geoffliving -
With Jacques Panis, CEO of @Shinola at #sxswv2v Credit: @geoffliving
Apple Gets Serious About Social, Adds Familiar Functions to iMessage - CIO -
The evolution of messaging, social and mobile are inherent functionalities that became a natural extension for Apple with iMessage, says Altimeter Group principal analyst Brian Solis. "I don't know that it's necessarily Apple's intention to do anything in social. I think it's just making iOS 8 and iMessage a much more comprehensive platform that people can use without having to go to disparate apps," he says. - Brian Solis
Live Your Brand the Way Your Customers Do -
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