Brian Solis

“There is a perception gap between what marketers know about their customers and reality,” said Brian Solis, principal analyst at consultancy Altimeter Group, in the opening keynote at NCDM, held Dec. 3-5 in Kissimmee, Fla. “Yes, connected customers want traditional things like good service and products, but also human things like conversations, relationships and, most important, a sense of value and benefit in connecting with you.” - Brian Solis

I love this post from @briansolis, Exploring the Fifth and Sixth Ps of Marketing because it discusses what many B2B copywriters experience on a daily basis… a lack of direction relative to the “people” (5th “P”) for whom you’re writing and the “purpose” (the 6th “P”). B2B marketers might argue that the 5th “P” should stand for “persona” which describes the several unique buying influences along the B2B buying cycle. - Brian Solis

Now a few words on Brian Solis. I know this guy is a social media superstar and, perhaps confusing him for other gurus who’s top ten lists I see flash by my twitter feed daily, I was not expecting much from his talk. Allow me to say that I was blown by Solis’ insights into the more cultural and psychological dimensions of social, precisely the aspects that I find much more important than technology or technique. - Brian Solis

A social revolution is under way, and it’s having a transformative impact on business and customer interactions. One of the most influential proponents of social business and its associated cultural and economic benefits is Brian Solis. Solis is a prolific thinker, blogger, speaker and author of several best-selling books such as ‘The End of Business as Usual’ and ‘Engage!’. His latest book is ‘What’s the Future of Business.’ - Brian Solis

It was a freezing but beautiful Monday morning here in Paris (after weeks of constant rain) that we all got up to Etoile and Hotel Napoleon for the, almost, monthly Innovation Napoleon event (#InnoNapo) co-organised by Minter Dial. Today’s topic; The inescapable digital transformation. And with a respected keynote speaker; Brian Solis. - Brian Solis

his week I had the privilege of listening to Brian Solis, Altimeter Group speak at l’Innovation au Napoleon Conference in Paris. Brian is a thought leader in the consumer revolution, the digital revolution, social media and the impact that these vectors of change will have on our lives and our businesses in 2013 and beyond. Brian is the author of several books on the subject including: Engage and The End of Business As Usual. His next book What’s The Future (WTF) will be published in March. You can pre-order it now from Amazon. - Brian Solis

Hier à l’hôtel Napoléon dans 8ème arrondissement à Paris, le Grand Brian Solis tenait une conférence intitulée « The Inescapable Digital Transformation » (L’Inévitable Transformation Digitale). L’occasion d’écouter des propos comme toujours très pertinents à l’égard du digital, des réseaux sociaux et des marques. - Brian Solis

The Inescapable Digital Transformation - what's the future for business leaders in 2013 - Brian Solis

This interview is with Brian Solis, author of Engage!, The End of Business as Usual as Conversation Prism v 3.0, The Myndset Digital marketing and brand strategywell as the marvelous Conversation Prism (right, and now in its third version). In this podcast, recorded in Paris ahead of the Innovation Napoleon conference I am hosting with Brian, we discuss a wide range of topics including digital darwinism, the ultimate moment of truth (“UMOT”), his upcoming book WTF (“What’s the Future?“), shareholder value and the challenges businesses are facing the inescapable digital transformation, as well as what leaders should take away from the Steve Jobs’ biography. I hope you’ll enjoy the conversation. Don’t hesitate to drop in your thoughts! - Brian Solis

Be human. Be aware. Be honest. Be respectful. Be open. Be courageous. via @passionsquared2 - Brian Solis

A review of End of Business as Usual in SWA Indonesia by Tanadi Santoso - Brian Solis

A review of End of Business as Usual in SWA Indonesia by Tanadi Santoso - Brian Solis

Brian Solis’ The End of Business as Usual plunges us into the “always on” world of the connected consumer – a social landscape brimming with publicly shared brand sentiment, peer-powered product reviews and highly visible customer service demands. This new landscape is so pervasive that it has forever transformed business as we know it. - Brian Solis

Brian Solis’ The End of Business as Usual plunges us into the “always on” world of the connected consumer – a social landscape brimming with publicly shared brand sentiment, peer-powered product reviews and highly visible customer service demands. This new landscape is so pervasive that it has forever transformed business as we know it. - Brian Solis

More than 150 people attended the Social Media Club of Kansas City’s January breakfast, featuring a special conversation with Altimeter Group analyst and Engage! and The End of Business as Usual author, Brian Solis. Hosted at Google Fiber Space in Kansas City, the conversation took place via a specially orchestrated Hangout, with Brian being interviewed by Social: IRL principal, Ben Smith. - Brian Solis

More than 150 people attended the Social Media Club of Kansas City’s January breakfast, featuring a special conversation with Altimeter Group analyst and Engage! and The End of Business as Usual author, Brian Solis. Hosted at Google Fiber Space in Kansas City, the conversation took place via a specially orchestrated Hangout, with Brian being interviewed by Social: IRL principal, Ben Smith. - Brian Solis