Brian Roy

As someone who lives in AZ ...... It is such a bad idea - they also want to legalize concealed weapons on the U of A campus - loons - martha

"I get troubled by the notion that there will be a ranking/scoring algorithm for Social Media akin to Page Rank or Nielsen - simply because that system will inevitably be mired in the mess that is authority and influence. I get that rank is what the PR/Marketing crowd wants, and I understand why, I just doubt the efficacy of any such ranking. More to my point, we tend to seek a single "lever to pull" which directly results in revenue (sales) - but that is a myth. The reality is - what generates and keeps customers is consistent execution across a business. As you put it, it is the decision making processes. More importantly, it is the quality with which those decision making processes accurately reflect the needs/wants of the target market across the spectrum of business activities. Understanding who the influencers/authorities are is important, but it is far more important to do the right things based on the insights gained. Doing that enables the influencers to to carry your message..." - Brian Roy