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Bryan House
open source marketer, red sox fan(atic), golfer, brewer
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many thanks to @
cmswire
for a great
#CXMChat
#tweetjam
. Don Pardo, tell us what we won
February 27
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A6 …or unicorns and rainbows. wait, is that the
#acefrehley
principle?
#CXMChat
February 27
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A6 KISS principle - Delight your visitors to grow your business. all the rest is plumbing
#CXMChat
February 27
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+1 RT @
irina_guseva
: Q5: challenges to integrating MAP/WEM: vendors need to open up tools 'stead packaging into gigantic "suites"
#cxmchat
February 27
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A5. data output from MAP to WEM is biggest pain point, how can MAP drive targeting decision engine? Middleware needed now
#CXMChat
February 27
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A5. segmentation strategy is big issue, how do you build in flexibility you'll need LT. too easy to design yourself into corner
#CXMChat
February 27
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d'oh! i knew I should have paid more attention in stats
#CXMChat
February 27
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Agreed RT @
TripKucera
: Q4: MAP <-> WEM = Just-in-time marketing system
#cxmchat
February 27
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+1 RT @
rlunka
: Q4: Open arch from WEM & MAP will enable organizations to build the integrations that are appropriate for them.
#cxmchat
February 27
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MAP data should be accessible via API to drive personalization & targeting delivered by WEM - MAP should be the engine
#CXMChat
February 27
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problem w/ standards is they are 10 yrs in making, by time they are approved & relevant, puck has moved - see CMIS
#sharepoint
#CXMChat
February 27
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Q2. is BI the missing component in WEM? WEM creates
#bigdata
problems that marketers aren't typically ready to handle
#CXMChat
February 27
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Q2. biggest issue is where does the definitive customer data reside - MAP, CRM, Finance, somewhere else. which owns the customer
#CXMChat
February 27
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Q1. Nuture campaigns, database segmentation, prospect analytics
#CXMChat
February 27
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Hello, Bryan House, VP Product Marketing @
Acquia
, joining today's
#CXMChat
February 27
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Join me for
#cxmchat
tweet jam on WEM-Mktg Automation, 2/27. Frmr DCTM alum @
fdelpinto
is stacking deck w/#OTEX'ers
http://www.cmswire.com/cms...
February 13
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25 Enterprise Startups To Bet Your Career On. @
acquia
in great company, amazing # led by
#documentum
alumni
http://www.businessinsider.com/best-en...
February 8
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RT @
brianbolton
: If we're being honest, hasn't everyone blacked out at least once in New Orleans?
February 3
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RT @
andylevy
: just fyi ray lewis wasn’t there when somebody killed the power
February 3
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Not only do
#49ers
look terrible, but they can't manage clock either
#superbowl
February 3
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#cokechase
#fail
February 3
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RT @
geoffreyamoore
: The Tide Has Turned
http://www.linkedin.com/today...
#InFollow
January 31
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RT @
habesh
: Six Principles of Great Content Brands [by @
dougkessler
]
http://www.marketingprofs.com/article...
via @
marketingprofs
January 28
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RT @
Lawrencelot
: Should 'The Digital Experience' Be Top Draft Pick For Online?
http://www.mediapost.com/publica...
@
bryanhouse
@
Acquia
#sports
#business
January 28
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#49ers
is there an easier coach to hate than Jim Harbaugh? Didn't see him throwing his headset on the cheap roughing the passer call
January 20
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#Falcons
got jobbed on roughing the passer foul
#terriblecall
should have been 4th down
January 20
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Great fun @
BOStartupSchool
this am. Thanks to @
kathyasi
@
erikagord
@
aeronglover
@
onwithsean
@
onwithsean
@
derekgstevens
@
garbados
++
November 27
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Teaching a class today at the Boston Startup School - should be fun, great space. (@ Boston Startup School)
https://foursquare.com/bryanho...
November 27
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Quick drink before 25th HS reunion (@ Hu Ke Lau)
https://foursquare.com/bryanho...
November 24
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I wonder if the wild turkey in the yard this am knew I was on my way to pick up my thanksgiving turkey [pic]:
https://foursquare.com/bryanho...
November 20
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Best of week from Bryan House
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