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Bryan House

Bryan House

open source marketer, red sox fan(atic), golfer, brewer
Twitter
many thanks to @cmswire for a great #CXMChat #tweetjam. Don Pardo, tell us what we won
A6 …or unicorns and rainbows. wait, is that the #acefrehley principle? #CXMChat
A6 KISS principle - Delight your visitors to grow your business. all the rest is plumbing #CXMChat
+1 RT @irina_guseva: Q5: challenges to integrating MAP/WEM: vendors need to open up tools 'stead packaging into gigantic "suites" #cxmchat
A5. data output from MAP to WEM is biggest pain point, how can MAP drive targeting decision engine? Middleware needed now #CXMChat
A5. segmentation strategy is big issue, how do you build in flexibility you'll need LT. too easy to design yourself into corner #CXMChat
d'oh! i knew I should have paid more attention in stats #CXMChat
Agreed RT @TripKucera: Q4: MAP <-> WEM = Just-in-time marketing system #cxmchat
+1 RT @rlunka: Q4: Open arch from WEM & MAP will enable organizations to build the integrations that are appropriate for them. #cxmchat
MAP data should be accessible via API to drive personalization & targeting delivered by WEM - MAP should be the engine #CXMChat
problem w/ standards is they are 10 yrs in making, by time they are approved & relevant, puck has moved - see CMIS #sharepoint #CXMChat
Q2. is BI the missing component in WEM? WEM creates #bigdata problems that marketers aren't typically ready to handle #CXMChat
Q2. biggest issue is where does the definitive customer data reside - MAP, CRM, Finance, somewhere else. which owns the customer #CXMChat
Q1. Nuture campaigns, database segmentation, prospect analytics #CXMChat
Hello, Bryan House, VP Product Marketing @Acquia, joining today's #CXMChat
Join me for #cxmchat tweet jam on WEM-Mktg Automation, 2/27. Frmr DCTM alum @fdelpinto is stacking deck w/#OTEX'ers http://www.cmswire.com/cms...
25 Enterprise Startups To Bet Your Career On. @acquia in great company, amazing # led by #documentum alumni http://www.businessinsider.com/best-en...
RT @brianbolton: If we're being honest, hasn't everyone blacked out at least once in New Orleans?
RT @andylevy: just fyi ray lewis wasn’t there when somebody killed the power
Not only do #49ers look terrible, but they can't manage clock either #superbowl
RT @habesh: Six Principles of Great Content Brands [by @dougkessler] http://www.marketingprofs.com/article... via @marketingprofs
RT @Lawrencelot: Should 'The Digital Experience' Be Top Draft Pick For Online? http://www.mediapost.com/publica... @bryanhouse @Acquia #sports #business
#49ers is there an easier coach to hate than Jim Harbaugh? Didn't see him throwing his headset on the cheap roughing the passer call
#Falcons got jobbed on roughing the passer foul #terriblecall should have been 4th down
Teaching a class today at the Boston Startup School - should be fun, great space. (@ Boston Startup School) https://foursquare.com/bryanho...
Quick drink before 25th HS reunion (@ Hu Ke Lau) https://foursquare.com/bryanho...
I wonder if the wild turkey in the yard this am knew I was on my way to pick up my thanksgiving turkey [pic]: https://foursquare.com/bryanho...
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