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Mark Evans › Comments

Mark Evans
Re: Marketing 101: The Customer is Always Right - http://www.markevans.ca/2014...
"Jason: I agree that how a company responds to criticism or complaints can be a valuable marketing tool. It's important to seize opportunities to make things right in some way. Thanks for the comment." - Mark Evans
Mark Evans
Re: 9 nightmare clients and how you can avoid them - http://www.webdesignerdepot.com/2014...
"Nice post! As my consulting business has grown, I have developed a "Spidey Sense" about most clients. It's always a challenge because you want business but being able to identify potential problem clients is invaluable." - Mark Evans
Mark Evans
Re: Is Business Blogging Still Worthwhile? - http://www.toprankblog.com/2014...
"I'm a firm believe in the power of the business blog. As you point out, there are many benefits to having an active blog. Personally, it has been the best marketing tool for my consulting business so I'm always telling startup clients that they need to embrace blogging." - Mark Evans
Mark Evans
Re: Can you build “Silicon Valley” companies outside of the Valley? - http://versiononeventures.com/can-bui...
"I think it's completely possible to build world-class companies outside of Silicon Valley. The biggest challenges are attitude (aka having the confidence and aggressiveness to go after opportunities) and getting the right talent at the right. Toronto, for example, is stock with world-class developers but doesn't have a lot of management/sales depth. But that can be "acquired" with the right amount of traction and funding." - Mark Evans
Mark Evans
Re: Should the Canadian Government Stop Investing in Startups? - http://www.markevans.ca/2014...
"Scott: Great insight. Thanks for jumping into the conversation with lots of good food for thought." - Mark Evans
Mark Evans
Re: Should the Canadian Government Stop Investing in Startups? - http://www.markevans.ca/2014...
"Bang on. There are many other ways that government can deliver value to support the startup ecosystem." - Mark Evans
Mark Evans
Re: Should the Canadian Government Stop Investing in Startups? - http://www.markevans.ca/2014...
"That's for the comment and the clarification. I agree there is a role for government to play in the early-stages when private investors aren't interested. The question is whether what is the best kind of support for government to be providing. For latter stage investments, government should be encouraging VC but not directly supporting it." - Mark Evans
Mark Evans
Re: Bazinga Lands Tridel - http://www.techvibes.com/blog...
"It's an interesting space given the rapidly-growing condo community major Canadian cities. Another player is Toronto-based Concierge Plus, which has customers in the U.S. and Canada." - Mark Evans
Mark Evans
Re: Growth Hackers Are Sexy and Shiny But Elusive - http://www.markevans.ca/2014...
"In other words, marketers are putting a nice label on marketing by calling it growth hacking. :) I think you're probably onto something, but I do think growth hacking somehow embraces the idea of someone who can do everything well, which I don't think is the case." - Mark Evans
Mark Evans
Re: The Calendaring Land Grab - http://davidcrow.ca/article...
"I'm a big Tempo fan. I used Fantastical on the desktop." - Mark Evans
Mark Evans
Re: 5 Free Content Tools to Enhance Your Social Media Marketing - http://www.socialmediaexaminer.com/show-co...
"Nice post - I'll have to check out ThinkLink. Another tool to consider is Pressly (pressly.com), which makes it easy for brands to create destinations featuring their own, curated and social content. Having a centralized hub for content they want to share is a more effective than using a "shotgun" approach to sharing content on different social networks." - Mark Evans
Mark Evans
Re: What Is The Place Of Content Curation In Marketing? Part 1 - http://www.websearchsocial.com/content...
"I think there's a balance between creation and curation, as well as value doing both. For brands, one of the big challenges is delivering valuable and high-quality content on a consistent basis. Without big enough budgets, this can be difficult to do because not every brand can become a publisher. In embracing curation, brands need to think through the editorial focus, mix and relevancy of their own and curated content. That's the hard part. The easier part is leveraging curation platforms such as Pressly, RebelMouse and Tint." - Mark Evans
Mark Evans
Re: Are Canadian Corporations Afraid of VC? - http://www.markevans.ca/2014...
"It was interesting to watch Rogers launch Rogers Venture, which was going to be an active investor in Canadian startups. Unfortunately, the vision didn't really materialize before Rogers moved to Silicon Valley. In terms of other large corporations, it may be that VC isn't part of their investment culture, which is too bad given the activity out there." - Mark Evans
Mark Evans
Re: Are Canadian Corporations Afraid of VC? - http://www.markevans.ca/2014...
"Roger: Thanks for the comment and insight. I think there are a lot of win-win opportunities for large companies and startups. I look at the banks or a company such as Loblaw, and wonder why they aren't looking for ways to embrace new technologies" - Mark Evans
Mark Evans
Re: Where The Heck Are Canada’s Corporate VCs? - http://www.markevans.ca/2014...
"Thanks for the info. There is some corporate VC activity but it strikes me there should be a lot more. As Roger points out in his comment, there are many sectors (e.g. financial, mining) that aren't participating even though there is a lot of innovation happening in their sectors." - Mark Evans
Mark Evans
Re: Content Curation Tools: A Curated List of Content Curation Tools - http://www.razorsocial.com/content...
"Ian: Take a look at Pressly, a platform focused on making it easy for brands to share their own, curated and third-party content in a centralized hub, which can exist as a standalone site or be embedded into Websites, mobile and newsletter." - Mark Evans
Mark Evans
Re: 26 Free (or Free-to-Try) Content Curation Tools - http://searchenginewatch.com/article...
"Another good content curation tool is Pressly, which makes it easy to create a "hub" featuring owned, curated and social content." - Mark Evans
Mark Evans
Re: Afraid of Commitment? Then, Avoid Startup Marketing - http://www.markevans.ca/2014...
"Thanks for the comment. I'm not sure why startups get going with marketing but can't actually do it." - Mark Evans
Mark Evans
Re: How Content Curation and Tools Can Fit In Your Digital Marketing MIx - http://www.toprankblog.com/2014...
"Lee - I think curation will become a major theme as brands look for more efficient ways to do content marketing. Another interesting curation player is Pressly (pressly.com), which lets brands created destinations featuring their own content, curated content and social content. The destinations can be embedded on websites, mobile and newsletters." - Mark Evans
Mark Evans
Re: Try it all until something sticks – plus 3 other tips for startup marketers - http://www.itbusiness.ca/news...
"Thanks for the great coverage of the startup panel at mesh. It was an insightful session with three people working in the startup marketing trenches." - Mark Evans
Mark Evans
Re: Is There Really Something Wrong With Canada’s Financing Landscape? - http://www.markevans.ca/2014...
"Thanks for the great insight! I agree with you on the need to educate startup entrepreneurs on how to close deals." - Mark Evans
Mark Evans
Re: Should Startups Really Celebrate Raising Money? - http://www.markevans.ca/2014...
"I agree that a minor celebrated is totally warranted, but it's just the start another chapter in the journey. Thanks for the comment!" - Mark Evans
Mark Evans
Re: 7 steps to improve your brand’s content curation - http://socialmedia.biz/2014...
"Another tool to curate content is pressly.com, which makes it easy to create destinations featuring your own content, curated content from third-party sources, and content from social media. It's an easy and robust way to drive more value from the content you share." - Mark Evans
Mark Evans
Re: 4 Time Saving Content Curation Tools - http://www.jeffbullas.com/2013...
"Take a look at pressly.com, which lets you create destinations featuring your own content, curated content from third-party sources, and social content. It provides a central location to curate and share great content." - Mark Evans
Mark Evans
Re: The Top 10 Reasons You Need Content Curation In The Content Marketing Mix - http://heidicohen.com/top-10-...
"I think content curation is going to be more enthusiastically embraced as brands realize there is value in providing content from other places. You should check out pressly.com, which lets brands create destinations using their own content, curated content and social content." - Mark Evans
Mark Evans
Re: What the Death the Homepage Means for News - http://www.theatlantic.com/busines...
"As people consume content in different ways, brands need to explore new ways to attract audiences AND drive business metrics. Services such as www.pressly.com, which lets brands share their own and curated third-party content, are signs of how content is being distributed in different ways." - Mark Evans
Mark Evans
Re: Velo Labs wants $50,000 to build a keyless lock that tells you if someone tries to steal your bike - http://thenextweb.com/gadgets...
"Cool product but Skylock's Website needs an upgrade to match the product." - Mark Evans
Mark Evans
Re: The Canadian Startup Financing Landscape (2014) - http://www.markevans.ca/2014...
"Thanks - glad you found it valuable." - Mark Evans
Mark Evans
Re: Why You Should Forget Facebook - http://www.jeffbullas.com/2014...
"Jeff: As the social world gets noisier and more fragmented, I think more brands will start to invest in platforms they own (e.g. Websites, newsletters) as opposed to platforms they rent (e.g. Facebook, Twitter). Owned platforms offer a better way to drive business metrics and ROI, and build relationships with customers." - Mark Evans
Mark Evans
Re: Not Talking to Your Startup Customers? Terrible Mistake! - http://www.markevans.ca/2014...
"My apologies. I have removed the image." - Mark Evans
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