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Mark Evans › Comments

Mark Evans
Re: Elements of a successful demo day pitch - http://venturefizz.com/blog...
"Lots of good advice. After watching a dozen demo pitches earlier this week, here's a list of 10 tips for entrepreneurs to succeed on-stage: http://www.markevans.ca/2014/1..." - Mark Evans
Mark Evans
Re: 3 Ways the Startup Demo Will Expand your Business - https://arabnet.me/3-ways-...
"For startup entrepreneurs looking to perform well on stage, here are 10 tips: http://www.markevans.ca/2014/1..." - Mark Evans
Mark Evans
Re: About Pages Shouldn't Be Basic or Boring - http://www.markevans.ca/2014...
"Good post, and thanks for the comment!" - Mark Evans
Mark Evans
Re: Do More Marketers Mean Smaller Development Teams? - http://www.markevans.ca/2014...
"I guess the question is whether it is possible to scale back a development team (aka fewer people) so that marketing has the fuel to accelerate its activity. Does that still give a startup the development firepower it needs to keep its product vibrant?" - Mark Evans
Mark Evans
Re: 8 proven techniques that build trust in your website - http://www.webdesignerdepot.com/2014...
"I'm a big believer in the effectiveness of About pages - something too many companies treat as a second-class citizen rather than a marketing and sales opportunity. Here are my thoughts on a better approach - http://www.markevans.ca/2014/1..." - Mark Evans
Mark Evans
Re: The importance of consistent messaging - http://versionone.vc/consist...
"Messaging is the foundation for everything that a startup does from a marketing and sales perspective. It's surprising that so many startups don't have clear and coherent messaging/stories given they operate in competitive markets battling for the attention of customers. For many of my startup clients, messaging is job one because it is difficult, if not impossible, to effectively doing marketing and sales without having a super-clear idea of what a startup does, the value it delivers, and who it serves." - Mark Evans
Mark Evans
Re: Stop Putting User Personas in Your Desk Draw - http://webdesign.tutsplus.com/article...
"Lots of good information. The creation of buyer personas make selling so much easier because you have in-depth knowledge of someone's interests, needs, purchase behaviour, etc. They are, in many ways, a no-brainer." - Mark Evans
Mark Evans
Re: Pricing Page Design – Factors to Take Into Consideration - http://www.motocms.com/blog...
"Great post given many pricing pages are boring and uninspiring. Here are my thoughts - http://www.markevans.ca/2014/1..." - Mark Evans
Mark Evans
Re: How to Design + Develop a Good About Page for Your Website - http://www.epagecity.com/blog...
"Always good to see the focus on the importance of the About page. Here are my thoughts on the key elements: http://www.markevans.ca/2014/1..." - Mark Evans
Mark Evans
Re: 5 Steps for Making a B2B Blog Run Smoothly - http://blog.mention.com/5-steps...
"Good advice. I'm in the process of helping a client embrace blogging so this is a good resource to give them some perspective on how to make it work." - Mark Evans
Mark Evans
Re: 3 E-mail Habits That Will Increase Your Productivity - http://www.elizabethcovart.com/3-e-mai...
"Good advice. I often find that I'm a slave to email, which can be a productivity-killer. I'm going to start to gain control by closing email - hopefully, that will give me more discipline!" - Mark Evans
Mark Evans
Re: Closing the gap in Canadian exits - http://www.startupcfo.ca/2014...
"There's a lot to be encouraged about the Canadian startup ecosystem. In many ways, however, it is still work in progress so hoping we'll see more improvement within the next five years." - Mark Evans
Mark Evans
Re: 7 Marketing Technologies Every Company Must Use - http://blogs.hbr.org/2014...
"You should Hatchbuck as an option for small businesses looking to get into marketing automation. At $100/month, it's really affordable. The only drawback is there's no integration with Salesforce.com" - Mark Evans
Mark Evans
Re: Books Are The Most Powerful Weapons In The World - http://www.danmartell.com/booksar...
"Anything by Steve Krug should be on your list for anyone interested in Website usability." - Mark Evans
Mark Evans
Re: Sales Are Powered by Benefits, Benefits, Benefits - http://www.markevans.ca/2014...
"Also known as "going rogue". :) Maybe they should be incentivized to give their "pitches" more zing." - Mark Evans
Mark Evans
Re: A Report Card on Toronto’s Startup Ecosystem - http://www.markevans.ca/2014...
"William: I agree that more seed funding is a key part of the overall equation. The ecosystem is teeming with entrepreneurs whose good ideas simply need a little bit of capital to getting them going. There seems to be gap between the incubators and accelerators, and the series A rounds." - Mark Evans
Mark Evans
Re: A Report Card on Toronto’s Startup Ecosystem - http://www.markevans.ca/2014...
"Thanks for the comment and insight, Ben. Given the growth and capital being raised by companies such as Freshbooks, there will be more "anchor" tenants in the years ago....I least I think so." - Mark Evans
Mark Evans
Re: Eight Ways Toronto Mayor John Tory Can Support Startups - http://www.markevans.ca/2014...
"I'll keep my fingers crossed! Toronto's startup ecosystem has so much potential that it's a no-brainer for city hall to get behind it." - Mark Evans
Mark Evans
Re: City of Toronto Offering Numerous Services and Programs to Encourage Economic Development - http://urbantoronto.ca/node...
"Nice list of resources. Here's a blog post I did on eight ways that John Tory can jump-start the startup ecosystem - http://www.markevans.ca/2014/1..." - Mark Evans
Mark Evans
Re: The Number One Way to Reduce Your Website Bounce Rate - http://coschedule.com/blog...
"Barry - Great advice. I find it puzzling that so many Websites fail to achieve even the basic when it comes to messaging, value propositions and benefits. It may be their product-centric view of the world, which means delivering oodles of information about their products and features, but little about how the value for users." - Mark Evans
Mark Evans
Re: The Silent Benefits of PR - http://www.bothsidesofthetable.com/2014...
"One of the key challenges for early-stage startups when it comes to PR is coming up with stories that allow them to attract media coverage. As a startup marketing consultant and ex-tech journalist, the storytelling process is a combination of art, science and, frankly, luck. To me, the easy part is committing to PR or hiring a PR agency. The hard part is creating a story that can rise above all the other early-stage startups looking for coverage as well." - Mark Evans
Mark Evans
Re: Why Canva is Taking Over Visual Social Media - http://www.convinceandconvert.com/social-...
"For bloggers, Canva has unleashed a new creative outlet. Personally, I find it so easy how interesting graphics can be quickly created." - Mark Evans
Mark Evans
Re: Announcing Version One Fund II - http://versionone.vc/announc...
"Congrats. Good to more capital flow into the startup ecosystem." - Mark Evans
Mark Evans
Re: 10 Ways That Startups Can Reward Their Customers - http://www.markevans.ca/2014...
"Happy to do it. I see that Freshbooks has another RV-related marketing program happening. :)" - Mark Evans
Mark Evans
Re: 8 Awesome Tech & Startup Newsletters You Should be Reading - http://blog.idonethis.com/8-aweso...
"I put together a weekly newsletter that features hand-picked content - bit.ly/startupscanada" - Mark Evans
Mark Evans
Re: The 5 best tech blogs you should be reading every day - http://thetechreporter.com/blog...
"Technically, Product Hunt isn't a blog. Just saying." - Mark Evans
Mark Evans
Re: Fact: Most Startups Fail Because They’re Bad Ideas - http://www.markevans.ca/2014...
"There's not a lot of business sense in building something that no want apparently needs. That said, there are likely lots of products that people say they don't want but will embrace once they are available. In a sense, some entrepreneurs blindly go forward in the hope the market will embrace their vision." - Mark Evans
Mark Evans
"I provide insight about startup marketing on my blog: http://www.markevans.ca/blog." - Mark Evans
Mark Evans
"I provide insight about startup marketing on my blog: http://www.markevans.ca/blog." - Mark Evans
Mark Evans
Re: 33 Ways To Get More Clients - http://clientflow.io/blog...
"One thing I would add is creating "process documents" that explains to clients how your services work, your approach and what they get. I discovered that it provided clients with more insight and confidence into my services, making easier for them to make a decision." - Mark Evans
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