Mark Evans › Comments

"Thanks for the comment and the insight. It makes for a fascinating discussion to look at where we're at, where we could go, and what needs to happen." - Mark Evans

"Jay: While I'm not sure bust is the right word, there is no doubt the social media market will start to consolidate, which reflects its maturation and evolution. I completely agree with the three "buckets" that you've identified. In fact, I've applied these approaches to my business providing startups with marketing services. Mark" - Mark Evans

"Yes, a story can and will change. That's fine as long as it reflects reality." - Mark Evans

"Having seen an alpha version of BB10, I think it's positioned between the iPhone and Android, which is not small feat. With that achieved, BB now has to drive marketing to show people why BB10 as good or better than the competition. As you suggest, it's going to be a huge challenge but I think the BB10 gives the company a good shot. If the device was seen as nothing special, it would have been end of game yesterday." - Mark Evans

"I agree it could have been short and still showcased many of the features. I think there might have been so much build up, BlackBerry felt the need to put on a show." - Mark Evans

"Thanks for watching the video. At best, you draw a line in the sand with a story, and then keep redrawing the line as the market, your company and customers change." - Mark Evans

"Congrats on the launch! I like the "personal trainer" idea - nice marketing!! Mark" - Mark Evans

"Another good post, Ben. I'm now working with a startup in the midst of doing a pivot. There are other important considerations: 1. Convincing your investors that the new direction has more potential than the old one, and then explain why. They need to buy in, otherwise you're fighting a losing battle. 2. While it's important to commit yourself to the new direction, it is a mistake to abandon original customers who used or bought the product/service. Taking care of them, at least for the short-term, is a key way to build goodwill. Mark" - Mark Evans

"Take a look at ContactMonkey.com, which has some nice features for tracking email, including a real-time sidebar that sits in Gmail and Outlook." - Mark Evans

"Good tip. I'm looking for tips on how to drive more newsletter engagement so this will hopefully help." - Mark Evans

"I hope you'll continue to write the blog. Looking forward to get some inside insight. Mark" - Mark Evans

"Thanks for the insight. In this case, I just think launching a TV program should, at the very least, having half-decent sound given the equipment is not that expensive. Mark" - Mark Evans

"Totally agree. In fact, if you look at what's happening in Ireland, the government is making a massive investment in startups through an agency called Enterprise Ireland." - Mark Evans

"How about some links to these startups?" - Mark Evans

"Thanks for the suggestion!" - Mark Evans

"Upverter is Canadian as well." - Mark Evans

"How about PollDaddy.com?" - Mark Evans

"How about PollDaddy.com?" - Mark Evans

"This is really great insight, which applies to marketing as well." - Mark Evans

"Excellent advice. It's always interesting to see how many startups don't do enough homework when it comes to media and blogger outreach. This should be a must-read for any startup that's interested in attracting the spotlight." - Mark Evans

"Nice post that clearly explains how are different and work together. A great resource." - Mark Evans

"One of the challenges is balancing the adage "don't give up" with knowing when it's time to do something different or make a change. My sense is man entrepreneurs will be facing some difficult choices over the next year so this post will be a great resource." - Mark Evans

"I'm sure there are many great life-sciences company but it's not my area of expertise." - Mark Evans

"Thanks for the suggestion!" - Mark Evans

"Thanks for the suggestion." - Mark Evans

"Stephen: I've excluded startups that have been acquired. Mark" - Mark Evans

"So the question from an investor perspective is how do you assess whether a startup going into a competitive marketplace has technology or a product that is better than the incumbents? How much traction does a startup need before this can be determined?" - Mark Evans

"Why not provide a form to fill out - in addition to Twitter and email?" - Mark Evans

"Let's see if the buzz turns into sales or, at least, smartphone buyers starting to bring BB10 into the mix." - Mark Evans

"A solid #3 would be a good starting point. From there, anything is possible." - Mark Evans