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Mark Evans › Comments

Mark Evans
Re: How to Un-Suck Your About Page - http://www.markevans.ca/2014...
"I think too many startups complicate their About and mission statements by combining vision, product and their story. Instead, they should aim for simplicity." - Mark Evans
Mark Evans
Re: 9 Tools to Discover Influencers in Your Industry - http://www.toprankblog.com/2014...
"You should add Appinions to your list - http://appinions.com/" - Mark Evans
Mark Evans
Re: Should Startups Make Acquisitions to Drive Growth? - http://www.markevans.ca/2013...
"Thanks for the insight into how an acquisition can work if approached with a plan and a structure to address the challenges that could easily negate the potential benefits. It will be interesting to see how Slyce's growth unfolds with Hovr.it in the fold. Thanks for the comment. Mark" - Mark Evans
Mark Evans
Re: Seven Ways Startups Can Embrace Marketing - http://www.markevans.ca/2013...
"Jordan: It is interesting to see how many startups don't see the value or utility of marketing until it's too late. Glad to hear you've climbed on the bandwagon!" - Mark Evans
Mark Evans
Re: Should Startups Make Acquisitions to Drive Growth? - http://www.markevans.ca/2013...
"I'm about what were the main motivators that made HOVR.IT do the deal. Why did it seem like such as a good fit?" - Mark Evans
Mark Evans
Re: Should Startups Make Acquisitions to Drive Growth? - http://www.markevans.ca/2013...
"Scott: That's great insight that I should have explored. Thanks!" - Mark Evans
Mark Evans
Re: Should Startups Make Acquisitions to Drive Growth? - http://www.markevans.ca/2013...
"What about the idea of a startup buying another startup, as opposed to a big company buying a startup. Maybe these kind of deals can work because they may share the same kind of entrepreneurial DNA, as well as being able to better leverage the 1+1=3 opportunity." - Mark Evans
Mark Evans
Re: Canada Needs Better Startups, Not More - http://www.markevans.ca/2013...
"I'll reach out to Victoria to learn more about Startup Canada's goals. She can always reach to me as well. I'm pretty easy to find. :)" - Mark Evans
Mark Evans
Re: A sales guy, a marketing girl and an advocate walk into a bar - http://gotomarketguy.com/a-sales...
"You're bang on. As a marketer, there's so much focus on pumping out content and positioning entrepreneurs as thought leaders that we often overlook about what the customer wants - be it a solid product, a company they can trust, messaging that meet their needs, etc. Your post has lots of food for thought." - Mark Evans
Mark Evans
Re: Tristan Khan -Thankful for Toronto's World-Class Startup Scene - http://www.polytude.com/tristan...
"Thanks for highlighting my blog post. While Toronto is far from perfect, I'm exciting about the growing potential and optimism of the startup community, which has come an awful long way over the past five years. With a little more capital, there's no telling how vibrant the startup scene can become. cheers, Mark" - Mark Evans
Mark Evans
Re: Canada Needs Better Startups, Not More - http://www.markevans.ca/2013...
"Agreed. Of course, it would help if startups would focus on getting big rather than taking the $25M to $30M takeover offers." - Mark Evans
Mark Evans
Re: Canada Needs Better Startups, Not More - http://www.markevans.ca/2013...
"I believe Startup Canada receives some government support to drive its mandate to encourage startups and entrepreneurship. My take is having more and more startups means more competition for talent, attention and capital. In theory, the "best" startups get discovered, as long as there is a healthy startup ecosystem." - Mark Evans
Mark Evans
Re: Canada Needs Better Startups, Not More - http://www.markevans.ca/2013...
"Having a lot of startups should, in theory, make it possible for successful startups to emerge. The challenge is making sure the promising ones are identified, supported and financed. Thanks for the comment." - Mark Evans
Mark Evans
Re: Canada Needs Better Startups, Not More - http://www.markevans.ca/2013...
"Fair comment. The question is whether it makes sense to have even more startups in Quebec City if they can't get growth capital. Without enough financial support, quantity or, for that matter, quality don't matter. Thanks for the comment." - Mark Evans
Mark Evans
Re: Canada Needs Better Startups, Not More - http://www.markevans.ca/2013...
"I agree it can be a challenge to identify the high-potential startups given it's not an exact science. I think it comes down to trying to do a better job of focusing resources and capital on startups that appear to be winners as opposed to spreading the love. It may mean a Snapchat slips through the cracks but it would provide a more efficient and, hopefully, more productive startup ecosystem. Thanks for the comment!" - Mark Evans
Mark Evans
Re: The Balancing Act Between Data and Creativity - http://www.markevans.ca/2013...
"I think data will become more relevant as we're able to extract more actionable insight. Thanks for the comment." - Mark Evans
Mark Evans
Re: When Valuation Doesn’t Matter - http://www.startupcfo.ca/2013...
"It really comes down to whether an investor has faith in a startup's growth potential, and then whether they can justify a valuation that other may seen as high. There's clearly risk at any investment stage, including putting money into startups that are rocking. As always, great insight." - Mark Evans
Mark Evans
Re: A CEO’s Perspective: Who’s Your Competition? - http://www.betakit.com/a-ceos-...
"It's even more troubling when entrepreneurs claim they don't have any competition because what they are doing is unique. The other thing about competition is there are direct rivals that look and feel the same, and indirect rivals (e.g. Excel vs. QuickBooks)." - Mark Evans
Mark Evans
Re: The Balancing Act Between Data and Creativity - http://www.markevans.ca/2013...
"I like to think that creative leads, and data is the supporting actor. It's a great way to see if creative is working, and how it can be changed." - Mark Evans
Mark Evans
Re: The Balancing Act Between Data and Creativity - http://www.markevans.ca/2013...
"As a creative, this makes a lot of sense. As people, we respond emotionally to what we see and feel (creative), which can be improved or changed but results (data). Thanks for the comment." - Mark Evans
Mark Evans
Re: The Value of Value Propositions - http://www.markevans.ca/2013...
"William Mougayar (Startup Management) also does a good weekly newsletter focused on startups." - Mark Evans
Mark Evans
Re: Five Keys to Better Startup Storytelling - http://www.markevans.ca/2013...
"That's an interesting approach. It does provide insight into a company's journey, which can be a good thing when trying to establish trust. Thanks for the comment." - Mark Evans
Mark Evans
Re: What Are the Best Tools for Note Taking at Meetings and Conferences? - http://www.ducttapemarketing.com/blog...
"Old school: pen & paper. To me, it's the best way for ideas and information to stick." - Mark Evans
Mark Evans
Re: Should Startups Use Consultants? - http://www.markevanstech.com/2013...
"It's hard to tell if you're getting good value without knowing more about what they will offer. It really comes down to finding a consultant that will not only tell you what to do but help you do it as well." - Mark Evans
Mark Evans
Re: Should Every Startup Embrace Kickstarter? - http://www.markevans.ca/2013...
"I'll make sure to do that. Looking forward to your chat with Albert." - Mark Evans
Mark Evans
Re: Should Every Startup Embrace Kickstarter? - http://www.markevans.ca/2013...
"So, I was onto something. :) It will be interesting to see how enthusiastically Kickstarter is embraced as more startups become aware of the benefits." - Mark Evans
Mark Evans
Re: We Need to Nurture More Startup Marketers - http://www.markevans.ca/2013...
"I think startups sometimes get confused between popularity and business goals. There seems to be so much focus on capturing the spotlight when, in fact, it's probably better to have a low profile but a thriving business. Thanks for the comment." - Mark Evans
Mark Evans
Re: Hey, Startups: Marketing = Sales - http://www.markevans.ca/2013...
"I agree that sales and marketing for startups so intertwined, it makes sense to see them as one entity. Thanks for the comment!" - Mark Evans
Mark Evans
Re: The Power of Pull for Startups - http://startupmanagement.org/2013...
"The problem with many startups is their narratives are focused on them and the product features as opposed to how their products benefit consumers. I'm always puzzled why startups struggle with this difference because it seems so obvious that meeting the needs of consumers is the fundamental goal. I suspect part of the problem is startups are so intently focused on what they're doing, they don't spend enough time understanding target audiences and what they need. How many startups, for example, have never talked to potential or existing customers? I wouldn't suspects lots and lots and lots. As someone who helps startups create stories, I tell you it can be a battle and a challenge to get them to accept a new approach to how they talk about their products to the world. Once you get them to a new way of thinking, however, it is interesting to see how dramatically their perspective changes. Another good post, William! Mark" - Mark Evans
Mark Evans
Re: Hey, Startups: Marketing = Sales - http://www.markevans.ca/2013...
"Good point about leverage. Ideally, marketing and sales work hand in hand to drive synergies." - Mark Evans
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