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Mark Evans › Comments

Mark Evans
Re: The Power of Pull for Startups - http://startupmanagement.org/2013...
"The problem with many startups is their narratives are focused on them and the product features as opposed to how their products benefit consumers. I'm always puzzled why startups struggle with this difference because it seems so obvious that meeting the needs of consumers is the fundamental goal. I suspect part of the problem is startups are so intently focused on what they're doing, they don't spend enough time understanding target audiences and what they need. How many startups, for example, have never talked to potential or existing customers? I wouldn't suspects lots and lots and lots. As someone who helps startups create stories, I tell you it can be a battle and a challenge to get them to accept a new approach to how they talk about their products to the world. Once you get them to a new way of thinking, however, it is interesting to see how dramatically their perspective changes. Another good post, William! Mark" - Mark Evans
Mark Evans
Re: Hey, Startups: Marketing = Sales - http://www.markevans.ca/2013...
"Good point about leverage. Ideally, marketing and sales work hand in hand to drive synergies." - Mark Evans
Mark Evans
Re: Hey, Startups: Marketing = Sales - http://www.markevans.ca/2013...
"In many respects, I think a startup should hire a marketer before a salesperson to create collateral, build brand awareness and a strong narrative." - Mark Evans
Mark Evans
Re: Why Startups Are Seduced By Media Coverage - http://www.markevans.ca/2013...
"Darren: The biggest problem with most PR agencies is their too big to handle the needs of startups, even though the work is probably a lot more interesting than most of their larger clients. I think the agency model (which includes advertising and digital) is ripe for disruption. Perhaps that disruption will be a good thing for startups seeking media attention. Thanks for the comment." - Mark Evans
Mark Evans
Re: We Need to Nurture More Startup Marketers - http://www.markevans.ca/2013...
"Totally agree that marketers need to focus less on the tactical elements, and more on the results of their efforts. At the end of the day, marketers have to measured on how they drive the business forward, although it can be challenging to measure." - Mark Evans
Mark Evans
Re: We Need to Nurture More Startup Marketers - http://www.markevans.ca/2013...
"I think good communication skills and the ability to think strategically are important elements. In many situations, startup marketing is about making choices to align with goals and resources. Another good trait is a willingness to acknowledge when things aren't working so changes can be made. The more experience someone gets, the better they will become." - Mark Evans
Mark Evans
Re: Getting to the must have experience - http://gotomarketguy.com/getting...
"Aren't you talking about the execution of value propositions - aka the reasons why people would choose your product over the competition?" - Mark Evans
Mark Evans
Re: Toronto Needs to Stop Ignoring Startups - http://www.markevans.ca/2013...
"Now, that would be a good thing to see. If Toronto wants to become a world-class startup centre, the city needs to not only be behind it but have a plan to support it in some way - hopefully without the bureaucracy." - Mark Evans
Mark Evans
Re: Toronto Needs to Stop Ignoring Startups - http://www.markevans.ca/2013...
"You're probably right about a startup getting sucked up by the bureaucracy at city hall. In an ideal world, lots of startups would get some much-needed traction from doing great work for the city." - Mark Evans
Mark Evans
Re: Toronto Needs to Stop Ignoring Startups - http://www.markevans.ca/2013...
"You're the startup community does reflect the overall community. What's particularly great is the amount of support and how easy it is to get involved." - Mark Evans
Mark Evans
Re: Why Most Startups Don't Get Press - http://firstround.com/article...
"Having worked as a tech journalist and as a startup marketing consultant, there are two keys to media coverage: good, interesting stories and relationships with reporters and bloggers. If I had to offer a third, it would be luck. Having someone such as Brooke Hammerling gives startup an "in" and an edge because she has nurtured strong relationships with the media. Here's a post I did on how media coverage is a crapshoot: http://www.markevans.ca/2013/0..." - Mark Evans
Mark Evans
Toronto+Needs+to+Stop+Ignoring+Startups - http://www.markevans.ca/2013...
Toronto needs to better support its startup community. - Mark Evans
Mark Evans
Re: Toronto Needs to Stop Ignoring Startups - http://www.markevans.ca/2013...
"I would be happy to provide consulting services to candidates looking for startup ideas. :)" - Mark Evans
Mark Evans
Re: Toronto Needs to Stop Ignoring Startups - http://www.markevans.ca/2013...
"I agree the community has done an amazing job of driving awareness and building a vibrant ecosystem. It is a mystery that there isn't a city champion when there are people who wave the flag for transit, bikes, trees, etc." - Mark Evans
Mark Evans
Re: Who Are Ontario’s Hottest Startups? - http://www.markevans.ca/2013...
"Matt: Can you give me mores specifics about what you kind of information you'd like to see. cheers, Mark" - Mark Evans
Mark Evans
Re: Startups Are Sexy But Not Easy - http://www.markevans.ca/2013...
"Thanks for the comment and the insight. As someone who started my own business five years, I agree there are many benefits beyond money." - Mark Evans
Mark Evans
Re: My First 9 Months as an Angel Investor - http://www.instigatorblog.com/my-firs...
"Good to see real-world insight from the eyes of an angel. As well, it's good to see angels talking about investing in startups given more angels appear to be getting more active." - Mark Evans
Mark Evans
Re: Raising Capital and Lying - http://www.instigatorblog.com/raising...
"The thing about lying is eventually the truth will bubble to the surface. It may offer short-term rewards but it's a recipe for long-term disaster." - Mark Evans
Mark Evans
Re: Raising Capital and Lying - http://www.instigatorblog.com/raising...
"The thing about lying is eventually the truth will bubble to the surface. It may offer short-term rewards but it's a recipe for long-term disaster." - Mark Evans
Mark Evans
Re: The Only 5 Types of Messaging You Need - http://startupmanagement.org/2013...
"Love it when people talk about the need for startups have clear messaging. I call it the "get it" factor when potential customers quickly grasp what you do and why they would need it. In my experience with startups, the biggest mistake is they do not take a customer-centric approach to message (aka what's in it for the customer). Instead, they seem to think that the best approach is talking about their products and features. It may have to do with having no perspective or not really understanding the customer but it can be a fatal flaw. Mark" - Mark Evans
Mark Evans
Re: Should Startups Dare to Compare? - http://www.markevans.ca/2013...
"Allan: I think what you're doing is bold and shows you're willing to take risk - something many startups need to embrace. Thanks for taking part in the discussion." - Mark Evans
Mark Evans
Re: Blogging for Startups: 4 Tips for Success - http://blog.sparefoot.com/4064-bl...
"Solid advice, Jenny. I'm always glad to see content that helps startups get over the fear that blogging is too difficult, time-consuming or unrewarding!" - Mark Evans
Mark Evans
Re: Yahoo! Logo Rebranding – Where’s the Avatar? - http://distility.com/brandin...
"Good insight. Personally, I'm surprised Yahoo wasn't more bold." - Mark Evans
Mark Evans
Re: 16 Tools That Maximize Productivity and Help Marketers Get More Done - http://www.thesocialmediahat.com/blog...
"Another tool is ContactMonkey, which offers intelligent email tracking for GMail and Outlook. It not only tells you if someone has opened your email but how many times, where, when and using what device. For people who need to know if their emails are attracting any interest, ContactMonkey is a solid choice. It's $4.99/month." - Mark Evans
Mark Evans
Re: Infographic: Companies with a blog get 55% more traffic - http://leaderswest.com/2013...
"It sounds like a big number that, if anything, should encourage brands to start blogging immediately! That said, I think there are so many benefits that brands that don't blog are dropping the ball from a content marketing, social media, thought leadership and SEO perspective." - Mark Evans
Mark Evans
Re: A New Kind of Mafia in Montreal? How a Culture of Startup CEOs are Playing the Angel Game - http://www.betakit.com/a-new-k...
"Hopefully, this is an indication of the maturation of Canada's startup ecosystem. As much as it is great to have a growing number of fresh and enthusiastic entrepreneurs, the landscape gets more interesting and vibrant when you have experienced entrepreneurs starting new companies, investing, mentoring, etc. By the way, it's good to see "long-form" journalism about Canadian startups! cheers, Mark" - Mark Evans
Mark Evans
Re: Being Different with your Marketing Thinking - http://startupmanagement.org/2013...
"The reality is creativity is challenging and difficult but well worth the effort. While inbound marketing is all the rage, it won't be long before everyone is doing it so simply creating solid content won't be good enough any more. This takes us back to creativity and thinking out of the box." - Mark Evans
Mark Evans
Re: 50 One Sentence Tips for Bloggers - http://www.jeffbullas.com/2013...
"I'm a big advocate of quality vs. quantity, and how companies should focus on the former as long as it also features consistency. As well, companies need to remember the blog needs to meet the needs of readers, which means backing off from writing about each and every corporate development and feature." - Mark Evans
Mark Evans
Re: What to write about on your startup’s blog - http://thenextweb.com/entrepr...
"Great advice and insight, particularly given many startups have trouble getting their heads around how to make a blog work for them. Here's a post I did recently about startup blogging that focuses on three key elements: quality, quantity and focus: http://www.markevans.ca/2013/0..." - Mark Evans
Mark Evans
Re: Startup CEO Advice: Know your Blind Spots - http://startupmanagement.org/2013...
"A startup CEO needs to be open-minded and aware of what they don't know, which can be a challenge given hubris, confidence and optimism can be roadblocks. In many respects, it's like jumping into the lake: you're cautious about doing it given the water may be cold. But when you take the plunge, you discover it's just fine." - Mark Evans
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