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Mark Evans › Comments

Mark Evans
Re: The Canadian Startup Financing Landscape (2014) - http://www.markevans.ca/2014...
"Thanks - glad you found it valuable." - Mark Evans
Mark Evans
Re: Why You Should Forget Facebook - http://www.jeffbullas.com/2014...
"Jeff: As the social world gets noisier and more fragmented, I think more brands will start to invest in platforms they own (e.g. Websites, newsletters) as opposed to platforms they rent (e.g. Facebook, Twitter). Owned platforms offer a better way to drive business metrics and ROI, and build relationships with customers." - Mark Evans
Mark Evans
Re: Not Talking to Your Startup Customers? Terrible Mistake! - http://www.markevans.ca/2014...
"My apologies. I have removed the image." - Mark Evans
Mark Evans
Re: Not Talking to Your Startup Customers? Terrible Mistake! - http://www.markevans.ca/2014...
"Stephen: Thanks for the insight/comment!" - Mark Evans
Mark Evans
Re: What Medium Means for Content Marketing - http://contentmarketinginstitute.com/2014...
"A big question facing people consider Medium is whether it makes sense from an "asset management" and SEO perspective to post content on someone else's platform. There will be benefits to having content on a popular platform but how can brands benefit using Medium vs. using WordPress internally?" - Mark Evans
Mark Evans
Re: The Canadian Startup Financing Landscape (2014) - http://www.markevans.ca/2014...
"Let me know if there should be changes or additions. I'll add you infographic to my next newsletter." - Mark Evans
Mark Evans
Re: The five most important pieces of business advice I have ever received. - http://gotomarketguy.com/five-im...
"Embracing #3 ( focusing on what you're good at) has been one of the best things I've done as entrepreneur. It's liberating to tell people what you do and don't do. I've found clients like it because you're being completely upfront on how you can't help them, which is important as how you can. cheers, Mark" - Mark Evans
Mark Evans
Re: Three Tools to Improve Your Blog Writing - http://www.markevans.ca/2014...
"I was given a deeper look into AR recently. There's a lot more under the hood, as well as some interesting features coming soon." - Mark Evans
Mark Evans
Re: Real Ventures Fund III Gets First Close at $50 Million - http://www.betakit.com/real-ve...
"Glad to hear Real getting more money to fuel more deals. Overall, we need to see more of these announcements to get the Canadian startup market really moving forward. In particular, Canada needs institutional investors to get back into the asset class after a long hiatus." - Mark Evans
Mark Evans
Re: The Canadian Startup Financing Landscape (2014) - http://www.markevans.ca/2014...
"That's a good idea, along with perhaps adding shared working spaces. I'll look into how I may be able to make things more interactive." - Mark Evans
Mark Evans
Re: Is Wattpad’s $46M Deal A Big Deal for Canadian Startups? - http://www.markevans.ca/2014...
"You make a good point given Canada doesn't produce many successful B2C companies. Thanks for the comment." - Mark Evans
Mark Evans
Re: Is Wattpad’s $46M Deal A Big Deal for Canadian Startups? - http://www.markevans.ca/2014...
"I understand why Canadian institutions have stayed on the sidelines given the historical returns vs. other options. At some point, however, you have to believe they will start to allocate some of their assets to a high-risk opportunity." - Mark Evans
Mark Evans
Re: Is Wattpad’s $46M Deal A Big Deal for Canadian Startups? - http://www.markevans.ca/2014...
"Thanks for the insight, Peter. Happy to catch up!" - Mark Evans
Mark Evans
Re: The Canadian Startup Financing Landscape (2014) - http://www.markevans.ca/2014...
"Thanks for the info. Where should I place OCE?" - Mark Evans
Mark Evans
Re: Is Wattpad’s $46M Deal A Big Deal for Canadian Startups? - http://www.markevans.ca/2014...
"The more sources of capital, the better. Thanks for the comment." - Mark Evans
Mark Evans
Re: The four customer needs and the one way to deliver an outstanding customer experience - http://gotomarketguy.com/four-cu...
"Craig: I'm totally with you on how great customer service can be a huge competitive advantage. Here's a recent blog post I did on how starts can embrace customer service: http://www.markevans.ca/2014/0..." - Mark Evans
Mark Evans
Re: The Canadian Startup Financing Landscape (2014) - http://www.markevans.ca/2014...
"Thanks for letting me know. I'll add it to the list." - Mark Evans
Mark Evans
Re: The Canadian Startup Financing Landscape (2014) - http://www.markevans.ca/2014...
"Thanks. Glad there is more going on - good for everyone." - Mark Evans
Mark Evans
Re: The Canadian Startup Financing Landscape (2014) - http://www.markevans.ca/2014...
"Chris: Didn't know that. What's the best place?" - Mark Evans
Mark Evans
Re: The Canadian Startup Financing Landscape (2014) - http://www.markevans.ca/2014...
"Thanks." - Mark Evans
Mark Evans
Re: The Canadian Startup Financing Landscape (2014) - http://www.markevans.ca/2014...
"Thanks, Boris. I'll make the change. If I get some free time (what's that!!), I'l see what I can do about a geographic infographic." - Mark Evans
Mark Evans
Re: The Canadian Startup Financing Landscape (2014) - http://www.markevans.ca/2014...
"So UTEST should be in the accelerator section?" - Mark Evans
Mark Evans
Re: Customers Don’t Give A Crap About A Startup’s Features - http://www.markevans.ca/2014...
"Another good book is Robert Bloom's The Inside Advantage - http://insideadvantage.org/" - Mark Evans
Mark Evans
Re: Nine Great Royalty-Free Photo Services - http://www.markevans.ca/2014...
"Glad you found the list useful. It was interesting to see Getty unveil a free photo program recently but given Getty is in the business of making money from selling photos, it is something I would approach with reservations." - Mark Evans
Mark Evans
Re: Why Aren’t Toronto’s Candidates For Mayor Loving Startups? - http://www.markevans.ca/2014...
"Thanks for the info about David Soknacki. It has ben interesting to see how the startup community has thrived with little interest or participation from the city. Everyone talks about economic development and job creation but they ignore something happening right now. There are many things the city could do to support startups that wouldn't involve cash. I'm sure they could act as an effective catalyst with the right people involved." - Mark Evans
Mark Evans
Re: Product is King, Marketing is Queen - http://www.markevans.ca/2013...
"It's the old adage about trying put lipstick on a pig. :) Sooner or later, customers will find weaknesses in a product after they sift through the marketing and sales activity. Thanks for the comment." - Mark Evans
Mark Evans
Re: cezary pietrzak · Marketing fundamentals canvas - http://www.cezary.co/post...
"Congrats on the launch of the canvas! We're on the same page when it comes to startups and their ambivalent approach to marketing. Hopefully, the canvas will be a valuable tool for startups to approach marketing in way that is user-friendly, accessible and understandable." - Mark Evans
Mark Evans
Re: The most important go to market strategy that most companies ignore. - http://gotomarketguy.com/importa...
"Great post, Craig. It's always interesting (and puzzling) when companies don't spend enough time engaging with customers given there is so much insight and intelligence that can be gathered. I think it may have to do with the fact talking to customers take time and energy. Then again, the ROI can be really high. I passed along this post to a client, who needs to do a better job of connecting with customers." - Mark Evans
Mark Evans
Re: Tell Stories Like This to Take Your Fundraising Pitch from Mediocre to Memorable - http://firstround.com/article...
"I'm a huge fan of storytelling for everything a startup does - be on their Website, case studies, blog, etc. Far too often, startups are bad storytellers because they're far too focused on their products rather than talking about things that will interest customers." - Mark Evans
Mark Evans
Re: Did WhatsApp Really Do No Marketing? - http://www.markevans.ca/2014...
"Good question. For early-stage startups, I think that the DIY approach works if you're willing to do the legwork (e.g. build a target list database, connect with media on social media, develop good pitches and reach out to reporters directly). If a startup has a good budget, it still makes sense to do the legwork but they can afford to pay for a publicist who has solid connections with the people you want to reach. Even then, I think startups only have to use PR when and if needed (e.g. one to two months) as opposed to having them on retainer." - Mark Evans
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