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Mark Evans › Comments

Mark Evans
Re: Is the Full-Stack Marketer a Myth? - http://www.markevans.ca/2013...
"It really does come down to have the right team with different skills. Thanks for the comment!" - Mark Evans
Mark Evans
Re: How to Make the Media Care About Your Startup – No Matter Which City It's From - http://www.techvibes.com/blog...
"Good and realistic insight, particularly the focus on the story. Here's my take on startups seeking media coverage: http://www.markevans.ca/2013/0..." - Mark Evans
Mark Evans
Re: Who Cares What Your Competitors Are Building? - http://labs.openviewpartners.com/stop-fo...
"I agree that spending too much time worrying about what rivals are doing can be counter-productive because it consumes time and energy. Here's a post I did recently: http://www.markevans.ca/2013/0..." - Mark Evans
Mark Evans
Re: Don’t Fall in Love with Your Product - http://startupmanagement.org/2013...
"You're bang on about the value of value propositions. When I'm working with startups, it's the place (along with creating core messaging) to start because value propositions establish a strong foundation upon to develop effective sales, marketing and product development activities." - Mark Evans
Mark Evans
"You raise an interesting topic. As a blogger, I love comments, not only because they mean I have incited a reaction but they also provide great insight from different sources. Unfortunately, comments take time, effort and thought, which seems to go against the update now world in which we live. In many respects, I think comments are under-appreciated, and I agree with your take that comments need more respect. Ironically, I had steered away from making comments until I recently installed Vienna as my RSS reader (replacing Google Reader). It has a nice UI, which has made it easier to see the content that interests me and, at the same time, inspires a comment. :) Mark" - Mark Evans
Mark Evans
Re: Techvibes 100 - Techvibes.com - http://techvibes.com/blog...
"I agree with Matt that using Alexa is a flawed approach. The big issue is leading startups are such a subjective exercise. Just an FYI that Snapshot was acquired by Rebellion Media so it probably shouldn't be on the list." - Mark Evans
Mark Evans
Re: Is the Full-Stack Marketer a Myth? - http://www.markevans.ca/2013...
"I think we live in a world of specialists and generalists, which works well. Expecting someone to be able to do it all really well is idealistic. Thanks for the comment." - Mark Evans
Mark Evans
Re: Websites Will Become the AM Radio of the Internet - http://www.convinceandconvert.com/mobile...
"Jay, I disagree that Websites are becoming "AM radio", but I do think they have to evolve away from being static, unpersonalized and unengaged digital portals. To start, Websites need to meet the needs of different users with top-notch messaging, design, UX and UI. This is table stakes. As well, I agree with Hubspot's new mantra that context will be more important for brands looking to truly engage digitally with consumers. Bottom line is Websites will remain relevant but they do have to change." - Mark Evans
Mark Evans
Re: Is the Full-Stack Marketer a Myth? - http://www.markevans.ca/2013...
"Having someone skilled at identifying needs and managing people is a great marketing asset." - Mark Evans
Mark Evans
Re: Is the Full-Stack Marketer a Myth? - http://www.markevans.ca/2013...
"Agreed there is a difference between full-stack (great at everything) and full stack (pretty good at lots of things). For early-stage startups, having someone who has a variety of skills is great. As the startup matures and grows, it makes sense to add or hire people who have specialized skills. Thanks for the comment." - Mark Evans
Mark Evans
Re: Is the Full-Stack Marketer a Myth? - http://www.markevans.ca/2013...
"The question is whether an individual such as CMO has all those skills. I think few people possess that skill-set (and frankly no one needs to be a master of everything)." - Mark Evans
Mark Evans
Re: How to Get Higher Rankings for Your WordPress Site - http://www.ducttapemarketing.com/blog...
"I'm a huge fan of the Yoast plugin, including how it's user-friendly and easy to configure search terms for blog posts." - Mark Evans
Mark Evans
Re: Top 100 Blogs Aggregate - http://startupmanagement.org/top-100...
"Good list, William. How about adding my blog - markevanstech.com." - Mark Evans
Mark Evans
Re: Six Questions Your Website Must Answer - http://www.markevanstech.com/2013...
"I think culture can be valuable elements of an About page but telling people what your company does needs to be front and centre. After that, it's easier to talk about philosophy and approach. Thanks for the comment!" - Mark Evans
Mark Evans
Re: The 40 Leading Startup Bloggers - http://www.markevanstech.com/2013...
"Sounds like a plan. I'll be updating the list soon." - Mark Evans
Mark Evans
Re: Tiny, New, Addictive Behaviors (or How to Build an Awesome Minimum Viable Product) - http://www.instigatorblog.com/tiny-ad...
"Great post, Ben. I describe the user experience as "delight" - regardless of whether the task is big or small. One of the keys to creating addictive or delightful experiences is clear messaging and a UX that is simple and intuitive to create a seamless process. Mark" - Mark Evans
Mark Evans
Re: What is Startup Marketing? - http://www.rocketwatcher.com/blog...
"Great post! I think the lack of knowledge about what startup marketing or, for that matter, marketing involves scares many startup entrepreneurs. What they don't realize is not only how much a startup marketer can bring to the table but the value they can provide to marketing, sales, product development, media outreach, etc. That said, I'm completely biased as someone who plays in the same sandbox as you but your post is bang on. cheers, Mark" - Mark Evans
Mark Evans
Re: The Big Comparison Of Google Reader RSS Feed Alternatives - http://marketingland.com/the-big...
"Check out Yoleoreader.com. Nice, simple interface." - Mark Evans
Mark Evans
Re: The Big Comparison Of Google Reader RSS Feed Alternatives - https://marketingland.com/the-big...
"Check out Yoleoreader.com. Nice, simple interface." - Mark Evans
Mark Evans
Re: The 40 Leading Startup Bloggers - http://www.markevanstech.com/2013...
"The flipbook (powered by Uberflip) has links to each blog. Click on the image and it launches the flipbook. I'll also upload it to Slideshare with notes. Thanks for the note." - Mark Evans
Mark Evans
Re: The 40 Leading Startup Bloggers - http://www.markevanstech.com/2013...
"Thanks. It was an interesting exercise but I'm glad to have captured people who provide great startup counsel. Thanks for the comment." - Mark Evans
Mark Evans
Re: Skimr is a minimal Google Reader alternative - http://www.new-startups.com/interne...
"Another nice and new RSS reader is Yoleo (https://yoleoreader.com)." - Mark Evans
Mark Evans
Re: Why Marketers Get Social Media Wrong - http://www.socialmediaexplorer.com/social-...
"It's the engagement part that many marketers don't grasp, mostly because it takes work above and beyond creating a campaign. And the thing about conversations and engagement is they need constant nurturing and have to be authentic (not marketing speak)." - Mark Evans
Mark Evans
Re: The Slow and Focused Startup vs. The Fast and Furious - http://www.markevanstech.com/2013...
"It's difficult to move slowly when you're in the eye of the hurricane. :) That said, doing better by doing less can be a good approach. Thanks for the comment." - Mark Evans
Mark Evans
This Week in Canadian Startups: Zombie Startups - http://us2.campaign-archive1.com/...
A snapshot of the Canadian startup scene, as well as a selection of startup content - Mark Evans
Mark Evans
Re: Successful Startups Solve Problems - http://www.markevanstech.com/2013...
"Good point. I guess the best startups create products that also solve problems that people didn't realize they had. :) Thanks for the comment." - Mark Evans
Mark Evans
Re: What’s more important: product or sales? - http://versiononeventures.com/whats-m...
"I'm a big believer in the value of a great product to drive sales. As someone who helps startups with marketing, it's always easier when there is a good product foundation to build upon. On the other hand, it's more difficult to drive growth of a "meh" product even with good marketing and sales efforts. It's the old adage of trying to put lipstick on a pig." - Mark Evans
Mark Evans
Re: About & Contact Pages: Website Workhorses - http://www.markevanstech.com/2013...
"Couldn't agree with you more. It is always surprising to see contact pages that are, frankly, bad. In particular, pages that have no contact info other than an option to send them an email via an email client. Thanks for the comment." - Mark Evans
Mark Evans
Re: About & Contact Pages: Website Workhorses - http://www.markevanstech.com/2013...
"I agree that they do a lot for credibility. I'm always cautious about companies that aren't transparent on who they are and how to contact them. Thanks for the comment." - Mark Evans
Mark Evans
Re: Five Lessons the Blue Jays’ Ricky Romero Can Teach Startups - http://www.markevanstech.com/2013...
"It doesn't look good for Ricky at this point. Thanks for the comment!" - Mark Evans
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