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Mark Evans › Comments

Mark Evans
Re: Canada Needs Better Startups, Not More - http://www.markevans.ca/2013...
"Fair comment. The question is whether it makes sense to have even more startups in Quebec City if they can't get growth capital. Without enough financial support, quantity or, for that matter, quality don't matter. Thanks for the comment." - Mark Evans
Mark Evans
Re: Canada Needs Better Startups, Not More - http://www.markevans.ca/2013...
"I agree it can be a challenge to identify the high-potential startups given it's not an exact science. I think it comes down to trying to do a better job of focusing resources and capital on startups that appear to be winners as opposed to spreading the love. It may mean a Snapchat slips through the cracks but it would provide a more efficient and, hopefully, more productive startup ecosystem. Thanks for the comment!" - Mark Evans
Mark Evans
Re: The Balancing Act Between Data and Creativity - http://www.markevans.ca/2013...
"I think data will become more relevant as we're able to extract more actionable insight. Thanks for the comment." - Mark Evans
Mark Evans
Re: When Valuation Doesn’t Matter - http://www.startupcfo.ca/2013...
"It really comes down to whether an investor has faith in a startup's growth potential, and then whether they can justify a valuation that other may seen as high. There's clearly risk at any investment stage, including putting money into startups that are rocking. As always, great insight." - Mark Evans
Mark Evans
Re: A CEO’s Perspective: Who’s Your Competition? - http://www.betakit.com/a-ceos-...
"It's even more troubling when entrepreneurs claim they don't have any competition because what they are doing is unique. The other thing about competition is there are direct rivals that look and feel the same, and indirect rivals (e.g. Excel vs. QuickBooks)." - Mark Evans
Mark Evans
Re: The Balancing Act Between Data and Creativity - http://www.markevans.ca/2013...
"I like to think that creative leads, and data is the supporting actor. It's a great way to see if creative is working, and how it can be changed." - Mark Evans
Mark Evans
Re: The Balancing Act Between Data and Creativity - http://www.markevans.ca/2013...
"As a creative, this makes a lot of sense. As people, we respond emotionally to what we see and feel (creative), which can be improved or changed but results (data). Thanks for the comment." - Mark Evans
Mark Evans
Re: The Value of Value Propositions - http://www.markevans.ca/2013...
"William Mougayar (Startup Management) also does a good weekly newsletter focused on startups." - Mark Evans
Mark Evans
Re: Five Keys to Better Startup Storytelling - http://www.markevans.ca/2013...
"That's an interesting approach. It does provide insight into a company's journey, which can be a good thing when trying to establish trust. Thanks for the comment." - Mark Evans
Mark Evans
Re: What Are the Best Tools for Note Taking at Meetings and Conferences? - http://www.ducttapemarketing.com/blog...
"Old school: pen & paper. To me, it's the best way for ideas and information to stick." - Mark Evans
Mark Evans
Re: Should Startups Use Consultants? - http://www.markevanstech.com/2013...
"It's hard to tell if you're getting good value without knowing more about what they will offer. It really comes down to finding a consultant that will not only tell you what to do but help you do it as well." - Mark Evans
Mark Evans
Re: Should Every Startup Embrace Kickstarter? - http://www.markevans.ca/2013...
"I'll make sure to do that. Looking forward to your chat with Albert." - Mark Evans
Mark Evans
Re: Should Every Startup Embrace Kickstarter? - http://www.markevans.ca/2013...
"So, I was onto something. :) It will be interesting to see how enthusiastically Kickstarter is embraced as more startups become aware of the benefits." - Mark Evans
Mark Evans
Re: We Need to Nurture More Startup Marketers - http://www.markevans.ca/2013...
"I think startups sometimes get confused between popularity and business goals. There seems to be so much focus on capturing the spotlight when, in fact, it's probably better to have a low profile but a thriving business. Thanks for the comment." - Mark Evans
Mark Evans
Re: Hey, Startups: Marketing = Sales - http://www.markevans.ca/2013...
"I agree that sales and marketing for startups so intertwined, it makes sense to see them as one entity. Thanks for the comment!" - Mark Evans
Mark Evans
Re: The Power of Pull for Startups - http://startupmanagement.org/2013...
"The problem with many startups is their narratives are focused on them and the product features as opposed to how their products benefit consumers. I'm always puzzled why startups struggle with this difference because it seems so obvious that meeting the needs of consumers is the fundamental goal. I suspect part of the problem is startups are so intently focused on what they're doing, they don't spend enough time understanding target audiences and what they need. How many startups, for example, have never talked to potential or existing customers? I wouldn't suspects lots and lots and lots. As someone who helps startups create stories, I tell you it can be a battle and a challenge to get them to accept a new approach to how they talk about their products to the world. Once you get them to a new way of thinking, however, it is interesting to see how dramatically their perspective changes. Another good post, William! Mark" - Mark Evans
Mark Evans
Re: Hey, Startups: Marketing = Sales - http://www.markevans.ca/2013...
"Good point about leverage. Ideally, marketing and sales work hand in hand to drive synergies." - Mark Evans
Mark Evans
Re: Hey, Startups: Marketing = Sales - http://www.markevans.ca/2013...
"In many respects, I think a startup should hire a marketer before a salesperson to create collateral, build brand awareness and a strong narrative." - Mark Evans
Mark Evans
Re: Why Startups Are Seduced By Media Coverage - http://www.markevans.ca/2013...
"Darren: The biggest problem with most PR agencies is their too big to handle the needs of startups, even though the work is probably a lot more interesting than most of their larger clients. I think the agency model (which includes advertising and digital) is ripe for disruption. Perhaps that disruption will be a good thing for startups seeking media attention. Thanks for the comment." - Mark Evans
Mark Evans
Re: We Need to Nurture More Startup Marketers - http://www.markevans.ca/2013...
"Totally agree that marketers need to focus less on the tactical elements, and more on the results of their efforts. At the end of the day, marketers have to measured on how they drive the business forward, although it can be challenging to measure." - Mark Evans
Mark Evans
Re: We Need to Nurture More Startup Marketers - http://www.markevans.ca/2013...
"I think good communication skills and the ability to think strategically are important elements. In many situations, startup marketing is about making choices to align with goals and resources. Another good trait is a willingness to acknowledge when things aren't working so changes can be made. The more experience someone gets, the better they will become." - Mark Evans
Mark Evans
Re: Getting to the must have experience - http://gotomarketguy.com/getting...
"Aren't you talking about the execution of value propositions - aka the reasons why people would choose your product over the competition?" - Mark Evans
Mark Evans
Re: Toronto Needs to Stop Ignoring Startups - http://www.markevans.ca/2013...
"Now, that would be a good thing to see. If Toronto wants to become a world-class startup centre, the city needs to not only be behind it but have a plan to support it in some way - hopefully without the bureaucracy." - Mark Evans
Mark Evans
Re: Toronto Needs to Stop Ignoring Startups - http://www.markevans.ca/2013...
"You're probably right about a startup getting sucked up by the bureaucracy at city hall. In an ideal world, lots of startups would get some much-needed traction from doing great work for the city." - Mark Evans
Mark Evans
Re: Toronto Needs to Stop Ignoring Startups - http://www.markevans.ca/2013...
"You're the startup community does reflect the overall community. What's particularly great is the amount of support and how easy it is to get involved." - Mark Evans
Mark Evans
Re: Why Most Startups Don't Get Press - http://firstround.com/article...
"Having worked as a tech journalist and as a startup marketing consultant, there are two keys to media coverage: good, interesting stories and relationships with reporters and bloggers. If I had to offer a third, it would be luck. Having someone such as Brooke Hammerling gives startup an "in" and an edge because she has nurtured strong relationships with the media. Here's a post I did on how media coverage is a crapshoot: http://www.markevans.ca/2013/0..." - Mark Evans
Mark Evans
Toronto+Needs+to+Stop+Ignoring+Startups - http://www.markevans.ca/2013...
Toronto needs to better support its startup community. - Mark Evans
Mark Evans
Toronto+Needs+to+Stop+Ignoring+Startups - http://www.markevans.ca/2013...
Toronto needs to better support its startup community. - Mark Evans
Mark Evans
Re: Toronto Needs to Stop Ignoring Startups - http://www.markevans.ca/2013...
"I would be happy to provide consulting services to candidates looking for startup ideas. :)" - Mark Evans
Mark Evans
Re: Toronto Needs to Stop Ignoring Startups - http://www.markevans.ca/2013...
"I agree the community has done an amazing job of driving awareness and building a vibrant ecosystem. It is a mystery that there isn't a city champion when there are people who wave the flag for transit, bikes, trees, etc." - Mark Evans
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