Mark Evans

Mark Evans

I'm a digital marketing and social media strategist who helps companies create and tell their stories to a variety of audiences.
Re: 4 Content Curation Tools to Boost Your Content Marketing - http://www.jeffbullas.com/2014...
"For content curation, I'm a big fan of Pressly (www.pressly.com). It's the way that I collect content for my weekly startup newsletter. For business owners, it lets them create destination that features their own content and curated content - making it a better, more insightful content marketing experience around particular interests or topics." - Mark Evans
Re: Why Startups Need to Invest in Marketing - http://www.agencypost.com/startup...
"I'm a big believer in the value of messaging as a way for startups to establish their marketing activities. Here's my thoughts: http://www.markevans.ca/2014/1..." - Mark Evans
Re: Niklas Agevik's blog - A suggestion for a new metric to track for early stage startups - http://agevik.se/post...
"This is a really solid idea. There are too many startups that kill their chances for success by delivering a bad initial experience, even though their products may be top-notch." - Mark Evans
Re: 7 Marketing Tools to Be Thankful For - http://hub.uberflip.com/h...
"I'm a big Trello fan. I recently started using LeadIn (a free WordPress plugin) that provides insight into the pages that people visit before they fill out a contact form." - Mark Evans
Re: In Search of Obsessive and Competitive Founders - http://www.bothsidesofthetable.com/2014...
"Question: In terms of size, what is the ideal number of startup founders. Is it possible to be successful with a single founder, or would you suggest multiple founders? And can a startup have too many founders?" - Mark Evans
Re: How To Use White Papers In Your Content Marketing Strategy - http://socialmouths.com/blog...
"I'm a big fan of white papers, as long as they are done the right way - good writing, good design, engaging content. Here's my insight on the right recipe: http://www.markevans.ca/2014/1..." - Mark Evans
Re: 7 Little Known Must Use Apps for Entrepreneurs - http://www.itaxsmart.com/apps-fo...
"I would add Acompli (email), Refresh (CRM) Humin (contacts, telephone) and Tempo (calendar) to any list of mobile apps for entrepreneurs." - Mark Evans
Re: Why White Papers Still Matter: Their Role in Effective Content Marketing - http://contentmarketinginstitute.com/2014...
"I'm a big fan of white papers as a way to deliver thought leadership and provide people with interesting, value-added content. Here are my thoughts on the "new" white paper: http://www.markevans.ca/2014/1..." - Mark Evans
Re: Why White Papers Still Matter: Their Role in Effective Content Marketing - http://cmi.dev/2014...
"I'm a big fan of white papers as a way to deliver thought leadership and provide people with interesting, value-added content. Here are my thoughts on the "new" white paper: http://www.markevans.ca/2014/1..." - Mark Evans
Re: Why White Papers Still Matter: Their Role in Effective Content Marketing - http://cmi.rangeprojects.com/2014...
"I'm a big fan of white papers as a way to deliver thought leadership and provide people with interesting, value-added content. Here are my thoughts on the "new" white paper: http://www.markevans.ca/2014/1..." - Mark Evans
Re: Where are Toronto’s Tech Startups Co-working Spaces? - http://startupmanagement.org/2014...
"BrightLane (www.brightlane.ca) just opened at King/Spadina. Really nice facility with room for small companies, entrepreneurs that need a desk on a regular basis, and people who need a place to hang out from time to time. And there's free coffee as a bonus!" - Mark Evans
Re: 39 Blogging Tools to Help You Work Faster, Write Better, and Land More Readers - https://blog.bufferapp.com/bloggin...
"I'm a huge fan of Photo Pin. You should look at adding Atomic Reach (atomicreach.com) to your list of writing tools. It uses an algorithm to score content based on grammar, spelling, paragraph density, etc. It changes and improves how you write." - Mark Evans
Re: Best Small Business Management Tools - http://www.tamarabaranova.com/best-sm...
"Nice list of tools. Here are some the tools for entrepreneurs that I like: http://www.markevans.ca/2014/0..." - Mark Evans
Re: Why a tech reporter will create the next great startup - http://thenextweb.com/entrepr...
"As a newspaper reporter-turned-entrepreneur, I don't agree with your thesis. Journalists are good writing and synthesizing trends, ideas, etc. but I think it's a big leap taking those skills into the startup world. Truth be told, I think many journalists lack the ability to transform ideas into business ventures." - Mark Evans
Re: Elements of a successful demo day pitch - http://venturefizz.com/blog...
"Lots of good advice. After watching a dozen demo pitches earlier this week, here's a list of 10 tips for entrepreneurs to succeed on-stage: http://www.markevans.ca/2014/1..." - Mark Evans
Re: 3 Ways the Startup Demo Will Expand your Business - https://arabnet.me/3-ways-...
"For startup entrepreneurs looking to perform well on stage, here are 10 tips: http://www.markevans.ca/2014/1..." - Mark Evans
Re: About Pages Shouldn't Be Basic or Boring - http://www.markevans.ca/2014...
"Good post, and thanks for the comment!" - Mark Evans
Re: Do More Marketers Mean Smaller Development Teams? - http://www.markevans.ca/2014...
"I guess the question is whether it is possible to scale back a development team (aka fewer people) so that marketing has the fuel to accelerate its activity. Does that still give a startup the development firepower it needs to keep its product vibrant?" - Mark Evans
Re: 8 proven techniques that build trust in your website - http://www.webdesignerdepot.com/2014...
"I'm a big believer in the effectiveness of About pages - something too many companies treat as a second-class citizen rather than a marketing and sales opportunity. Here are my thoughts on a better approach - http://www.markevans.ca/2014/1..." - Mark Evans
Re: The importance of consistent messaging - http://versionone.vc/consist...
"Messaging is the foundation for everything that a startup does from a marketing and sales perspective. It's surprising that so many startups don't have clear and coherent messaging/stories given they operate in competitive markets battling for the attention of customers. For many of my startup clients, messaging is job one because it is difficult, if not impossible, to effectively doing marketing and sales without having a super-clear idea of what a startup does, the value it delivers, and who it serves." - Mark Evans
Re: Stop Putting User Personas in Your Desk Draw - http://webdesign.tutsplus.com/article...
"Lots of good information. The creation of buyer personas make selling so much easier because you have in-depth knowledge of someone's interests, needs, purchase behaviour, etc. They are, in many ways, a no-brainer." - Mark Evans
Re: Pricing Page Design – Factors to Take Into Consideration - http://www.motocms.com/blog...
"Great post given many pricing pages are boring and uninspiring. Here are my thoughts - http://www.markevans.ca/2014/1..." - Mark Evans
Re: How to Design + Develop a Good About Page for Your Website - http://www.epagecity.com/blog...
"Always good to see the focus on the importance of the About page. Here are my thoughts on the key elements: http://www.markevans.ca/2014/1..." - Mark Evans
Your Website's pricing page needs to have some sizzle. Here's how to do it http://www.markevans.ca/2014... #pricing #websites
RT @TechvibesTO: Kobo Co-founder Raises $4 Million for new Digital Health and Wellness Platform, LEAGUE http://www.techvibes.com/blog...
Getting a GMail error message: You have saved a message in a trashed conversation. Any fixes? #gmail
Dear Ted Cruz, I'm going to explain to you how Net Neutrality ACTUALLY works http://theoatmeal.com/blog... #netneutrality
RT @ruffoloj: Fred nails it! @fredwilson Internet Freedom http://t.co/pRQONwMpCf”
Pricing Pages Are Sweet Marketing Opportunities http://www.markevans.ca/2014...
Too many apps? Follow this 5-step app audit via @zapier https://zapier.com/blog... #apps #productivity
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