These are some of the interesting stats that I found thanks to a recent video released by Erik Qualman. Enjoy it & think… * Percentage of companies using LinkedIn as a primary tool to find employees….80% * The fastest growing segment on Facebook is 55-65 year-old females * 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences? * Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen * The #2 largest search engine in the world is YouTube * Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English * 25% of search results for the World’s Top 20 largest brands are links to user-generated content * 78% of consumers trust peer recommendations * Only 18% of traditional TV campaigns generate a positive ROI * 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us. * In the near future we will no longer search for products and services they will find us via social media * Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser * and the list goes on… - Andrea Vascellari