Essentially, Matchbook is like Foursquare or Yelp, minus the check-ins, reviews, and social networking — just a simple bookmarking feature for favorite places. While this may sound a bit too pared-down for the taste of tech enthusiasts, you have to remember that there are a lot of people out there who don’t use Foursquare, who aren’t comfortable... - http://bustr.tumblr.com/post...