Robert Scoble has some interesting thoughts on Twitter lists, but both Scoble and the guy he criticizes (Chris Brogan) miss the real problem with Twitter lists: if you're on a list, you're better than people who aren't on a list. The new Twitter profiles list how many lists you are in just like Facebook profiles used to count how many wall posts you had. This system will be spammed and manipulated to no end and will only make users on few or no lists look lame. Although any Twitter user can create lists, only lists created by famous (both web celebs and regular celebs) Twitterers and the occasional accidental awesome lists will get any notoriety. Those lists will inspire people to make other lists with some of the same twitterers. The issue with Twitter lists is not one of inclusive/exclusiveness, it is one of average users vs. connected users. Maybe that's what Twitter wants, to enable people to find "awesome" twitterers, but awesome comes with a price. - Brian Wilson