"I think Google (with his services) is really missing a big opportunity, because the integration of platforms like Google Reader, Google Groups, Google Docs, Google Mail and finally Google FriendConnect can really kick ass of any existing Social Media. I think that they have tech and ideas to build the new FriendFeed-Twitter-Facebook without the need of buying nor of three. But, will Google take the challenge?" - Insightful. - Meryn Stol