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Social Media Back-Channel Conversation Can Hijack Your Presentation or Panel. Turn Risk into Opportunity http://scoopdog.wordpress.com/2009... #b2b #twitter
Navigating the Tweet Approval Maze: B2B Marketing Challenges/Solution Suggestions http://scoopdog.wordpress.com/2009...
Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes http://scoopdog.wordpress.com/2009...
Resources for staying current, filtering noise and finding hidden gems. For #B2B mktg pros to overcome info overload. http://scoopdog.wordpress.com/2009...
Traditional PR/AR approval cycles fail to account for #socialmedia real-time. Can tweet "type" pre-approvals solve?. http://scoopdog.wordpress.com/2009...
Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion. http://scoopdog.wordpress.com/2009...
The graying of Facebook, research and other #socialmedia maturity signposts as volume/voice evolve. http://scoopdog.wordpress.com/2009... #b2b #marketing
Content is king, but placement strategy influences #B2B traffic. Discussion challenges the corporate website default.http://scoopdog.wordpress.com/2009...
Deconstructing Twitter for Old-Media Analytics:Reach and Impressions.tools, benchmarks and the recent Harvard study. http://scoopdog.wordpress.com/2009...
Tools for business teams doing twitter; managing multiple users from a single account. http://scoopdog.wordpress.com/2009... #b2b #socialmedia #marketing
Multiple Twitter Accounts: A Layering Strategy to Advantage B2B eMarketers http://scoopdog.wordpress.com/2009...
Twitter Analytics: Five Practical, Lesser Known Free Tools for #B2B Professionals http://scoopdog.wordpress.com/2009... #socialmedia #marketing
B2B Twitter Case Study: Barriers, Learning and Metrics http://scoopdog.wordpress.com/2009...
First tweet: B2B case study re barriers/learning while In search of buzz.Knowledge gaps/behaviors are deconstructed. http://scoopdog.wordpress.com/2009...
Twitter Blurs the Line: Sorting Out Strategies for Marketing, Adv, PR, Branding and Marcom. http://scoopdog.wordpress.com/2009...
Tech Exec Offers an Ironic Look at Balancing Marketing Passion with Thoughts of Retirement. http://scoopdog.wordpress.com/2009...
Links plus short digest of articles from: MIT Tech Review, Fast Company, the Economist and Business Week, plus online and traditional newspaper dailies. Easily overlooked stories. http://scoopdog.wordpress.com/2009...
Dilbert Digital Etiquette: Surviving the 2.0 Office Tsunami; A starting point for the Emily who’s Post(ing) 2.0 etiquette as social media leaks from Silicon Valley to brick and mortar offices. http://scoopdog.wordpress.com/2009...
Branding Monks and Message Scribes Feel the Pinch as Customer Dialogue Intrudes to Sanity Check the Pros http://scoopdog.wordpress.com/2009...
Is Your Outbound Strategy Keeping Up? News as Sales Collateral. With diminishing editorial staff and a proliferation of automated publication, company news can morf into sales collateral more easily while retaining guise of news credibility. http://scoopdog.wordpress.com/2009...
Ice cream and adjacent solutions drive creative innovation. Case study of a studio photo shoot from a Marcom Rogue. http://scoopdog.wordpress.com/2009...
A casual Saturday discussion about retail clothing brands quickly escalated from the soccer field to Facebook with thousands weighing-in on preference, quality and customer service. http://scoopdog.wordpress.com/2009...
If you use MSOutlook earlier than '07, here's a step-by-step way to polish your email sig block using embedded links. http://scoopdog.wordpress.com/2009...
Metrics for new Client-side bloggers and Agencies to assess start-up and evolution are scant. Here’s a B2B team thinking about an approach for getting to benchmarks. http://scoopdog.wordpress.com/2009...
Digital Detox: A collection of lesser known tools to help gain 2.0, social media clarity. http://scoopdog.wordpress.com/2009...
Analog Bridges Help Cross the Social Media, Digital Divide: Lessen barriers to Social Media entry by using familiar, analog models to gain quicker context and understanding. http://scoopdog.wordpress.com/2009...
Twitter’s social networking potential is examined as a parallel to Cronkite’s ability to shape public perception. http://scoopdog.wordpress.com/2009...
Twitter process gap leads to disruptive brand hijacking. Good intentions poorly communicated cause turmoil. http://scoopdog.wordpress.com/2009...
Citizen Journalism: Apollo Moon Photo Trick. NASA Apollo archive confirms famous moon photo, “Earthrise”, is almost always depicted from the wrong perspective. http://scoopdog.wordpress.com/2009...
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