Re: Chicago Ad Federation Says Its Penis-Themed Ads Definitely Measure Up - http://edit.adweek.com/adfreak...
"Lazy creative. This is the first idea someone throws out in a brain-storming session where you all have a laugh before you do the hard work of developing a good idea. Chicago AdFed stopped too soon and came up short." - Carri Bugbee
Re: Want to build an insanely profitable PR agency? Declare war on “failure demands” - http://getmustr.com/blog...
"As a devotee of lean/agile, I'm always trying to figure out how those frameworks can be best applied to marketing teams/processes (my partner has been doing this for software teams for 15+ years), I think the ideas you put forth are interesting and some have a lot of merit. However, I don't think you can force clients into that mold by telling them you'll only do two revisions of a press release or refuse to correct typos, for example, because anything beyond that doesn't offer enough value for the money. Moreover, I don't think it's up to service providers to decide what a customer considers valuable. Personally, I don't want to do a bunch of revisions to a document, but if a customer can't make up her mind (or the message/opportunity keeps shifting in the background on the client side), it would simply piss her off if I told her it was a waste of time. It's her budget. She can decide how she wants to use/waste it. All I can do is cut down on internal waste within my company. I can't..." - Carri Bugbee
Re: 5 Lesser Known Tips For Managing Freelancers Better - http://www.brightpod.com/blog...
"Since this post was written in first person and included many personal examples, it's very odd that you didn't give the author a byline. I'd go back and change that if I were you. Moreover, you should include that person's Twitter account (along with your company account) in the article so you can be easily credited by people sharing the post. Most won't go hunting for that." - Carri Bugbee
Re: Uber vs. Lyft: 5 Things I Learned From Giving Up My Car - https://quoted.thezebra.com/848...
"If you have a car payment or lease of $330/mo AND you're paying $96/mo in maintenance, I think you have a lemon. I don't know anyone who would spend $1152/yr on maintenance for a car that is still new-ish. That's the big take-away here. Plus, you are actually acquiring an asset if you're making car payments (as Fred pointed out below), even though that asset will depreciate predictably and perhaps even rapidly, depending upon the vehicle and circumstances." - Carri Bugbee
Re: Even the President Talks to YouTube Influencers Now - http://www.adweek.com/prnewse...
"While it is, no doubt, smart for politicians to reach out to younger audiences active in places like Youtube, you missed the salient point here: Mota isn't just a Youtube star. She was a finalist on "Dancing with the Stars" last fall, which was the number one unscripted TV show (beating out "The Voice") in the US and it was also the top-ranked show among young adults." - Carri Bugbee
Re: Twitter moves one step closer to total T-commerce - http://www.marketingpilgrim.com/2014...
"I am equally excited about Twitter offers, but when most people say "T-commerce" they are referring to e-commerce via TV, not Twitter." - Carri Bugbee
Re: Social TV Year-in-Review: BRaVe Ventures Co-Founder Jesse Redniss - http://www.adweek.com/lostrem...
"Great post, Jesse! Facebook could definitely be a "TV" advertising juggernaut. That said, FB hasn't done a great job thus far of showing users the types of brands/ads they might like in their news feeds, despite having all the data and tools to do so. Personalization is the holy grail, but it has been slow going for FB (and a lot of other players) in figuring how exactly how to make that work." - Carri Bugbee
Re: Social TV Year-in-Review: BRaVe Ventures Co-Founder Jesse Redniss - http://lostremote.com/social-...
"Great post, Jesse! Facebook could definitely be a "TV" advertising juggernaut. That said, FB hasn't done a great job thus far of showing users the types of brands/ads they might like in their news feeds, despite having all the data and tools to do so. Personalization is the holy grail, but it has been slow going for FB (and a lot of other players) in figuring how exactly how to make that work." - Carri Bugbee
Re: Taco Bell Goes “Dark” On Social Media To Promote Mobile Ordering App - http://marketingland.com/taco-be...
"It seems the success of this stunt is dependent upon people actually SEEKING OUT social media accounts about fast food and becoming disappointed when those aren't active. Personally, I doubt many consumers care all that much about engaging with fast food brands in social media. However, the stunt has garnered PR for Taco Bell in the trade press. If Taco Bell gets mainstream press for the stunt, then maybe it will work." - Carri Bugbee
Re: Another Scheduled Social Post Goes Awry, Joan Rivers Endorses iPhone 6 - http://marketingland.com/another...
"This was exactly what jumped out at me. Martin buried the lede. ;-)" - Carri Bugbee
Re: It’s Now Possible To Tag A Facebook Page From A Third-Party Platform - http://marketingland.com/faceboo...
"The name of the company, PerfectPost, is spelled wrong in your subhead, which makes it kind of hard to find via search (unless you scroll down further)." - Carri Bugbee
Re: Shifting into Gear | Scott Monty - http://www.scottmonty.com/2014...
"Shift seems like the perfect place to be. Congrats to you, Scott! And a hearty round of applause to Todd Defren and the other folks at Shift for landing you." - Carri Bugbee
Re: Facebook's Trust Problem - http://www.scottmonty.com/2014...
"Great post, Scott. I can't help but think that one reason Facebook management feels entitled to do whatever they want is because of the (well documented) attitude in Silicon Salley that anything goes as long as you can stretch the limits of technology and/or make money. Most people understand and adhere to the concept "just because you can do something doesn't mean you should," which is a variation on the golden rule (in my opinion). But that doesn't apply to the folks at Facebook and their ilk because they are so much smarter and advanced than the rest of us. What they aim to do is test the limits of authority and propriety—always. And that has worked out pretty well for them so far." - Carri Bugbee
Re: Cards is the name of the game and Twitter’s holding aces - http://lostremote.com/cards-i...
"I love the analysis and the card-playing theme, Jesse! That said, as Twitter cards evolve, I have to wonder when Twitter will change the name of those. I think Twitter needs a more interesting and accurate name for cards that will appeal more to marketers." - Carri Bugbee
Re: Cards is the name of the game and Twitter’s holding aces - http://www.adweek.com/lostrem...
"I love the analysis and the card-playing theme, Jesse! That said, as Twitter cards evolve, I have to wonder when Twitter will change the name of those. I think Twitter needs a more interesting and accurate name for cards that will appeal more to marketers." - Carri Bugbee
Re: It’s not TV, it’s Facebook TV - http://www.adweek.com/lostrem...
"Good post, Jesse. When FB makes a serious foray into the social TV ecosystem, more people will take it seriously. FB has wanted to be plugged into social TV for a long time and having syncing capability is a HUGE step with potentially massive implications. More data and even better targeting will be a boon for advertisers. Creating an easy way for brands to target fans of TV shows (without actually running TV ads) is a BIG play—as Twitter has discovered. Long term, it should change the way advertisers think. I don't know how beneficial the syncing will be for entertainment brands with regards to being on FB, however, unless FB plans an overhaul of the fan page experience. A few years ago when tabs where all the rage and there was a lot of flexibility in designing tab experiences like microsites (and brands actually got organic traction on FB), this would have been far more appealing. I think FB's ACR could be more of an infrastructure play, particarly with the announcement of AppLinks..." - Carri Bugbee
Re: It’s not TV, it’s Facebook TV - http://lostremote.com/its-not...
"Good post, Jesse. When FB makes a serious foray into the social TV ecosystem, more people will take it seriously. FB has wanted to be plugged into social TV for a long time and having syncing capability is a HUGE step with potentially massive implications. More data and even better targeting will be a boon for advertisers. Creating an easy way for brands to target fans of TV shows (without actually running TV ads) is a BIG play—as Twitter has discovered. Long term, it should change the way advertisers think. I don't know how beneficial the syncing will be for entertainment brands with regards to being on FB, however, unless FB plans an overhaul of the fan page experience. A few years ago when tabs where all the rage and there was a lot of flexibility in designing tab experiences like microsites (and brands actually got organic traction on FB), this would have been far more appealing. I think FB's ACR could be more of an infrastructure play, particarly with the announcement of AppLinks..." - Carri Bugbee
Re: What Brands Can Learn from the Bombshell New York Times Innovation Report - http://www.scottmonty.com/2014...
"Thanks for the thorough analysis, Scott. The report's findings are troubling, but not at all surprising. Several things stood out to me: 1. So, a designer at the NY Times could be "experimenting with personalization" or might be "changing the architecture of stories." Neither seem like the type of thing a designer would do; the former would be more of a data play (likely via social profile and user history data) and the latter seems like an editorial decision. This makes the NY Times appear confused about what types of digital talent are required to execute specific types of initiatives. 2. They are still evaluating reporters on the basis of A1 stories in the print edition? Just…wow. How many NY Times readers ever see a print edition? 3. Leadership lacks the ability to evaluate talent: that seems true in most businesses and organizations. When you don’t know what you don’t know, how can you ask the right questions? 4. “You can't take new talent and put them in old structures where..." - Carri Bugbee
Re: Driving Into the Sunset - http://www.scottmonty.com/2014...
"Has it really been six years? As a spectator, it's unbelievable how the time has flown, but your impressive work indicates that it was a hard job—and under your leadership, Ford exceeded most people's expectations of what a car company could do in the realm of communications. I can't wait to see what's next. You're a man of many creative talents and a unique character. ;-)" - Carri Bugbee
Re: Text tagged with hed not found in K4 article: 26_0428_TT_ROOF_PQ2 - http://edit.adweek.com/news...
"Where is the link to this study?" - Carri Bugbee
Re: The Top 10 Brands on Instagram - http://blog.sumall.com/journal...
"I love the illustrations! Did you do those, Kristi?" - Carri Bugbee
Re: Prepare For Twitter's Collapse - http://www.thestreet.com/story...
"This "article" is laughably inaccurate about how Facebook and Twitter work—particularly with regards to their ad platforms. Pointing out crap on the Interwebz and saying you don't like it doesn't quite qualify as analysis." - Carri Bugbee
Re: Airbnb cozies up to cities with Shared City initiative - Fortune Features - http://features.blogs.fortune.cnn.com/2014...
"It's bizarre that AirBNB is "offering" to collect and remit city taxes, but it's optional for hosts to collect taxes (and raise their prices accordingly). Either it's a regulation that hosts must comply with or it is not, correct? The way it is reported here is confusing." - Carri Bugbee
Re: Everything You Hate About Advertising in One Fake Video That's Almost Too Real - http://edit.adweek.com/adfreak...
"The only thing missing was the mention of a voice-over by an actor that sounds as folksy and curmudgeonly as Wilford Brimley to underscore the trustworthiness of the message." - Carri Bugbee
Re: With Quotas and Incentive Pay, The Oregonian is Again Reshaping Its Experience for Readers - http://www.wweek.com/portlan...
"Michael, I got your original point just fine. I assumed that "Facebook" was a generic reference for any website or social network that spreads information virally and sucks up people's time when that time could be spent reading hard news." - Carri Bugbee
Re: Social-media strife: the agency landgrab for social budgets - http://digiday.com/...
"The business model for putting media buys, creative and account management in silos evolved decades ago in an MUCH SLOWER media environment. In that environment, agencies could create a handful of creative concepts (sometimes per year), the ads were produced over a period of weeks or months, then they ran for several more months. Nobody had to worry about tweaking the creative after it was sent to LIFE magazine 30 to 60 days before the publication date. With social media, creative often needs to be created and tweaked DAILY, if not more frequently. Creative changes typically reflect effectiveness and TOPICAL issues such as news and popular culture (i.e., real-time marketing) or more importantly, what is happening in community discussions about the brand. Yes, community discussions should inform ad content and vice versa. And those discussions might also affect ad targeting in the moment. Can a media-buying company do all this in a matter of hours? Obviously not. The idea of two (or..." - Carri Bugbee
Re: How to Turn Your Social Profiles into a Single IT Resume Site - http://blog.rht.com/turn-so...
"I would include RebelMouse in that group, as well. Like I've been saying for years now, Google IS your resume (depending upon your industry). However, are HR folks industrious enough to do their homework and check these places?" - Carri Bugbee
Re: Facebook Fraud Response: Are Facebook Ads a Waste of Money? - http://www.jonloomer.com/2014...
"Neither Jon nor the video creator has mentioned something KEY to this discussion: Facebook has explicity told marketers in recent months that Facebook works BEST as a marketing tool if you build a fan base you can advertise to in a more targeted way (than advertising to non-fans). That was widely reported in December. Ad Age summarized Facebook's own documents (created to make the case to marketers) like this: "the main reason to acquire fans isn't to build a free distribution channel for content; it's to make future Facebook ads work better." [http://adage.com/article/digit...]. So, regardless of whether Jon and other savvy marketers here (who can dedicate time to figure out the vagaries of the platform's contant changes) can work around Facebook's own stated best use case, the fact remains: if ads attract lots of fake or even non-useful fans, then ads do NOT work the way Facebook says they are designed to work. Period. This is, no doubt, just one of the many reasons marketers..." - Carri Bugbee
Re: Facebook Fraud Response: Are Facebook Ads a Waste of Money? - https://www.jonloomer.com/2014...
"Neither Jon nor the video creator has mentioned something KEY to this discussion: Facebook has explicity told marketers in recent months that Facebook works BEST as a marketing tool if you build a fan base you can advertise to in a more targeted way (than advertising to non-fans). That was widely reported in December. Ad Age summarized Facebook's own documents (created to make the case to marketers) like this: "the main reason to acquire fans isn't to build a free distribution channel for content; it's to make future Facebook ads work better." [http://adage.com/article/digit...]. So, regardless of whether Jon and other savvy marketers here (who can dedicate time to figure out the vagaries of the platform's contant changes) can work around Facebook's own stated best use case, the fact remains: if ads attract lots of fake or even non-useful fans, then ads do NOT work the way Facebook says they are designed to work. Period. This is, no doubt, just one of the many reasons marketers..." - Carri Bugbee
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