The average iPhone user consumes five to seven times more data on a monthly basis than an average subscriber who mainly uses a handset for phone calls, research firm Sanford C. Bernstein says.
- Cassondra Schindler
Sandeep Aggarwal, an analyst with Collins Stewart, predicted Google could eventually collect $4 billion a year from mobile advertising by 2012 or 2013 as marketers chase consumers shifting more of their Internet usage to cellphones.
- Cassondra Schindler
I’ve been working in an advertising agency at the time. I believe advertising is like money. It’s not good, nor bad on it’s own. You can do great things with it, or you can create boring, insensitive junk which is the 99 percent of the case. Ji Lee
- Cassondra Schindler
Channing said The Gap had set no numerical benchmarks to determine success in the campaign, but rather would look at "how much consumers interact with the brand" to gauge ROI.
- Cassondra Schindler
Between 1996 and 2005, the rate of those reporting they had used antidepressants in the past year jumped from 5.8 percent to 10.1 percent. On a national scale, this translates to an increase from about 13.3 million people to 27 million.
- Cassondra Schindler