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Hutch Carpenter posted a link
Participation Inequality: Lurkers vs. Contributors in Internet Communities (Jakob Nielsen's Alertbox)
Monday at 9:14 pm - via Bookmarklet - Link
"In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action." - Hutch Carpenter via Bookmarklet
I've seen this a few times now and I wouldn't coin the 90% that matter most when it comes to having a community to speak to as "Lurkers" - it's a negative connotation that deserves a different name - Julian Baldwin
I think you could apply those same percentages to society at large. Question; what's the tipping point that moves a person from one level to the next, up or down? - Jack Carlson
Julian - "lurkers" speaks to the goals of a company running social media. You want participation. But as consumers of information, you're right. I'm learning, not lurking! - Hutch Carpenter
Jack, he defines what each level is right in the article. - Mark Trapp
actions carried out by lurkers (views, time spent per node, node entrance, node exit, etc) can be considered a form of positive participation if you're feeding the trending patterns back into your community. - [edit] - just saw it in the article, 'Make participation a side effect' aka 'read wear'. - Graham Garland
I saw that, Mark, but the examples were internet oriented. When applied to real life or society, there are other tipping points. Some people's lives could be defined by those statistics. They are actively contributing to their lives about 1% of the time and spending 90% of their lives more as spectators than participants. Life's lurkers. - Jack Carlson
Jack, it's not about "tipping points:" he's merely citing statistical data. In general 90% of users online don't participate at all, 9% participate but don't make it their main focus, and 1% seem to focus on nothing other than participating. Therefore, you're not getting a representative sample for user feedback when soliciting comments or methods that require participation. I think it's a stretch to take this data and attempt to discover life's lessons out of it. - Mark Trapp
Old media: TV,magazines,etc. probably 99% lurkers. 10% improvement not bad. - Mark Forman
We all lurk on most things, participate on some things. Last night, there was a good discussion about the safety and reliability of nuclear energy here. I have *nothing* to add to that, I was just as curious as anyone else. Lurking. - Hutch Carpenter
"Wikipedia is thus even more skewed than blogs, with a 99.8-0.2-0.003 rule" - Nicholas James
Wikipedia: "The encyclopedia anyone can edit, but you're really not going to, are you?" - Mark Trapp
Why should we-and put all those wikipediaists out of a job? - Mark Forman
@jbaldwinconnect: I like the term "audience," since it goes right to the heart of what they're there for. To observe, enjoy, and if they feel the urge they CAN interact but don't have to. Sometimes they applaud, sometimes they heckle, even if they don't get on stage. You can't have a theatre WITHOUT them. And why would you want to? Sometimes I think a lot of SocNet activists would like a masturbatory world where everyone's just acting for everyone else and no one's listening. - Alexander Williams via NoiseRiver
@alexander Clap, clap ,clap encore!!! - Mel.Buckpitt
Yep, +1 Alexander. The performer/audience relationship is just natural. Well said. - Colin Walker via fftogo
Isn't it true of the world in general? - Parth Awasthi
Personally, I think Ye Olde "Lurker" is perfectly apt. In online communities (as opposed to what passes for such in the Web 2.0 world), there is no performer/audience dynamic... there are people who define themselves and the community through participation, and then there are the those who prefer to observe the community without becoming a part of it. - Roger Benningfield
Hutch: I'm not subscribed to you, and yet your name pops up in my FF flow all the time. So that pretty much confirms you're not a lurker in this space... having nothing to say in a specific "thread" doesn't change the fact that you're generally active. - Roger Benningfield
Roger - there are times I lurk, times I jump in. And I just subscribed to you as well. I like the earlier comments regarding the need for people to just *listen*, not always *perform*. Nothing wrong with that. Lurking = learning. - Hutch Carpenter
That's very true. I learn so much here. And sometimes lurking is better than blurting out just anything in order to participate. (Though I've been guilty of that too.) - Abby Martin
Hutch: Oh, I don't mean to suggest that there's some sort of moral imperative to participate. And there can definitely be a learning aspect to lurking... bit it can also be voyeuristic and detached in some contexts. - Roger Benningfield
I'm lurking on this thread. Oh wait. - possible248
Someone who watches and observes is generally thought of as intelligent, open. But in online social communities they are "lurkers." - Alex Williams
Imagine the noise if there was 100% participation. - Morton Fox
Alex: Someone who sits in shadowed silence while observing the party is usually thought of as "creepy". :-D Again, context plays a big role here. I'm simply resistant to the recasting of lurkers as "contributors by other means" or the audience at a show. Lurkers all-too-often bring their own sense of entitlement to the table, and don't need anyone encouraging them to feel more important than they are. - Roger Benningfield
This is an important point for any community strategy: how can you encourage the lurkers to participate easily? The "like" button in FriendFeed was made for lurkers! - Erica Toelle via twhirl
I disagree that people who observe a public community are sitting in "shadowed silence" and are therefore "creepy." I agree that they are not contributors by other means. Now, some silent observers may be creepy but they are a smaller subset of the community. Same could be said about contributors. A subset of that community may be quite "creepy" in their own right, too. - Alex Williams
Erica: To me, the bigger question is, "do you really want to make it easy for people to participate?" I agree that the "like" link is a handy, non-destructive substitute for an endless stream of "+1", "first!!!", and other one-sentence contributions. But I'm not sure it would do much to forge the bonds of community. - Roger Benningfield
i was thinking of passing on this one, not wanting to be the only counter comment - but hey, why not - doesn't anyone else on this thread find it ironic that inside the most progressive participation tool to-date (friendfeed) a thread is occurring around an almost 2 year old "article" written by the ui dinosaur that is jakob nielsen - his way of looking at online interactions was dated back then and it is still dated - anyway, i just thought it was ironic, i'll go back to my lurking now ;) - mike "glemak" dunn
Alex: Again, I'm not saying lurkers are of any single character... I'm just pointing out that, depending on the structure and purpose of a community, lurking can have a very different feel. Honestly, I don't have anything against lurkers in general. I simply chafe at the emphasis that is often placed upon them when discussing community. - Roger Benningfield
sorry one more - alexander has a great line above "Sometimes I think a lot of SocNet activists would like a masturbatory world where everyone's just acting for everyone else and no one's listening." - awesome - mike "glemak" dunn
Mike: That only makes sense to me if we're talking about blogging or a service like FF, where it is entirely possible to approach participation as a fire-and-forget exercise. But in an actual community, you're usually talking *with* someone. Listening is kind of an important part of having a conversation. :) - Roger Benningfield
roger: are you referring to my "ironic" comment, in which case i don't understand or my quotation of alexander's funny statement in which case i still don't understand - can you pls say what you're trying to say a different way? - mike "glemak" dunn
Mike: Non-threaded discussion drives me ape-shit. (grumble grumble) I was referring to the latter... an "acting without listening" environment can really only take shape on a blog or a place like FF, where one can get by with one-way content production. Communities, meanwhile, host conversations, which by their very nature require that someone at least *pretend* to be listening. - Roger Benningfield
I've heard the 80-19-1 split... but many communities probably are closer to 90-9-1 - Eric Berlin
roger: I think you and i define online communities differently - alexander's line was humorous which is why I pointed it out - possibly the joke did not resonate with you but it worked for me - have a good one - mike "glemak" dunn
By the way, please see Forrester's Social Technographics data, this 90 9 1 rule isn't always the case, it depends on the demographics http://www.forrester.com/Groun... - Jeremiah Owyang
this is nothing new; it was true 20 years ago on USENET and mailing lists. Most people just don't have the motivation to be more than a passive watcher. not a bad thing. - Chuq Von Rospach
Come to think of it, The Smurfs community follows this same distribution: 90 are Crowd-Scenes only, 9 Have a Name/Brand, and 1 is Female -- BUT THEY'RE ALL TEMPRA PAINT BLUE. - Micah Wittman
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That whole "don't put all your eggs in one basket" saying, would seem to relate well for hosting too. - Cathy Brooks
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Seesmic
Loic Le Meur posted a video on Seesmic
You can now reply to this video from Friendfeed
July 6 at 8:00 pm - Link
Nice! Seesmic is on fire lately. Nice work Loic. - Shawn Farner
thank you Shawn! We're trying hard - Loic Le Meur
Nice work. Now I just need to get used to posting videos onto Seesmic... :P - Chris Thomson
I liked it :) You actually can reply from just anywhere where HTML (and flash) are supported ;-) - directeur via NoiseRiver
still can't view seesmic on iPhone. Grr. Yeah I know its kind of not your fault. - David Jacobs
Man, I am getting my new webcam tomorrow or the next day, I am so looking forward to playing with it on seesmic. - J. Phil
David, we're working hard on iPhone. Not easy though as it does not really support video.... - Loic Le Meur
Now we need replies in Twhirl. I know. I know. Never enough for use, is it. :) - Douglas E. Welch via twhirl
...for us...that is - Douglas E. Welch via twhirl
oh now -that- is slick - Jay Cuthrell
it worked great - fotographic
Unfortunately on Firefox that Ubuntu installs, Flash used by Seesmic is making Firefox crash. - Danilo da Silva via twhirl
Cool. That's a great set of features. - BISQ via twhirl
Douglas, you can't believe how hard we are working on recording replies in Twhirl. Coming soon for sure. - Loic Le Meur
sweeeeeeeeet - justine
Loic, what is with the iPhone of all things not supporting video? I heard that video on a jailbroken iphone isn't really that hard though. - J. Phil
Nice! - fbrunel
J. Phil, okay, then it is me not understanding you can do video easily on an iphone and my team not having the bandwidth to do this yet, thanks for the fact checking - Loic Le Meur
Loic, I think you mis-understood me. I don't know. I don't have an iphone yet. I just heard that video can be done on an iphone, which makes me wonder why apple hasn't done it 'officially' yet. - J. Phil
thanks J. Phil got it. - Loic Le Meur via twhirl
Just posted my reply via Friendfeed. Very cool Loic. This will change the game again. What's up wit pushing out new features on Sundays. Seems like lots of 2.0 companies do it. - Brian Daniel Eisenberg
Sweet. - Kevin Bondelli
Brian, we had sent the code to our Friendfeed friends and they decided to push it on sunday. I like it ;) - Loic Le Meur
Which way do I go? Right or Left! LOL Just joking! Very useful! - Igor The Troll
this will be awesome if it doesnt show in the seesmic main timeline - adolfo foronda
adolfo right now it does show in the public timeline, we're taking that off in the next hours - Loic Le Meur via twhirl
Nice one Loic. Keep up the great work. You're doing a great job listening to your community. It's all about integration. - Larry Kless
Loic. congratulations. The new player is great! Really a big step forward usability-wise. Question: if someone adds a video reply, does friendfeed get notified about the addition to that the post get's back on top of the friendfeed timeline. It would be nice if it did: bringing active conversations back on top is one of the nicest friendfeed features. Kudos again. Funding -> stability -> features = nice momentum! - Edwin Khodabakchian
Nice accent. I could listen all day. Thanks for supporting ff :! - Bjorn Tipling
Loic, do we still have to pay 5 Euros for Cappuccino in Paris or do we get a discount if we tell them we know you? lol - Igor The Troll
Congratulations on this new development; Happy that Seesmic continues to grow and integrate with other socnets! : ) - Susan Beebe
It doesn't work with Posterous now. Is this because of seesmic's update? - Shinya ICHINOHE
What are the chance of gettig that function in Twirl? - Bart Mroz via twhirl
good stuff! - sean808080 via twhirl
Heh -- finally Seesmic works inline in IE7 -- can now unhide Seesmic posts (that doesn't mean I will view them but at least the option is there ;-) ) - Brian Sullivan
Nice feature - Christian Van Der Henst
Edwin, yes, if you add your seesmic account to Friendfeed (like you do for all services) then you do a reply (or any new video) it will post it in your Friendfeed feed. - Loic Le Meur
Is nice. I like. - Steve Garfield
SSEEEESSMIC... takes off. Awesome. Awesome... ;-) - Barbara K. Baker
The Seesmic Integration with FF is pretty cool! Hats off Loic.= - Marshall Sponder
thank you all so much for great feedback! makes our day at Seesmic. Please keep sending us suggestions! - Loic Le Meur
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Bret Taylor shared an item on Google Reader
March 13 at 1:27 am - Link
Hey Bret, I'm Cathy B at Seesmic. Would love to talk with you about partnership. You can find me at cathy@seesmic.com, I'm cathybrooks on Twitter or the old fashioned way at 415-250-2382. Hope to hear from you! - Cathy Brooks
Cathy: will give you a call later today. - Bret Taylor
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