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How Search and Social Media are Affecting the Buying Process -
March 4, 2011
A recent research shows how users are using the Internet to take decisions about products to buy. At first, they use search engines to find general informations about the product, but in a second time, users will try to find other users’ reviews about the products they’re thinking about. It’s becoming more and more important for brands to be active on social media, to be able to answer questions and to be able to find solutions for problems our products may have. -
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