Many people think Twitter is a great place to get visibility. You can usa hashtags to be found by users, and this is very powerful. But be warned, being too much aggressive, like Kenneth Cole in the tweet in the above screenshot, can harm your reputation. Some hashtags are somehow “reserved” to important news, users use them to keep themselves up-to-date with the news, and finding such a tweet in the stream can be annoying. The will be reactions, and those reactions are not good for the brand’s reputation. - cdcmpro